The Film Daily (1923)

THE •c&m DAILY Monday, August 27, 1923 Val. XXV No. 48 Monday. Aug. 27 1923 Price 5 Cents Copyright 1023, \Vid'« Film ami Film Folks, Inc., Published Daily except Saturday, at 71-7.1 Weal Hili St., New York, N, Y. by WIIVS FILMS and FILM FOLKS, INC. Joseph Dannenberg, President and Editor; J. \V. Alienate. Treasurer and Business Manager: Maurice D. Kami, Managing Editor; Donald M. Mersercau, Advertising Manager. Entered as second-class matter May 21, 1918, at the post office at New York, N. Y., under the act of March .;. IS Terms (Postage free) United States. Outside of Greater New York, $10.00 one year; 6 months, $5.00; 3 months, $3.00. Foreign $15.00. Subscribers should remit with order. Address all communications to THE FILM DAILY, 71-73 West 44th St.. New York, N. Y. 'Phone: Vanderbilt 4551-4552-5558. Hollywood. California — Walter R. Greene, 6411 Hollywood Blvd. 'Phone, Hollywood : 1603. Chicago Representative — Irving Mack, 738 S. Wabash Ave. London Representative — Ernest W. Fredman, The Film Renter, 53a Shaftesbury Ave., London, W. 1. Paris Representative — Le Film, 42 Rue de Clichy. Central European Representative — Internationale Filmschau, Prague (Czecho-Slovakia), Wenzelsplatz. Quotations East. Kod...l03# 103# 103^ 100 F. P. 1 70' . 69 70 6,200 lo pfd 86 86 86 200 Goldwyn Not Quoted ^r Loew's Xot Quoted Kansas Changes (Special to THE FILM DAILY) Kansas City, Kan. — Many changes have taken place recently in local theatrical circles. H. Wilson has purchased the St. John and opened the house with a 5 and 10 cent policy. Wilson also owns the Bancroft. The Auditorium at Hope, Kan. has opened by C. L. McYey. Remodeling of the Jefferson City, in that city, has .been finished. ADVERTISE YOUR SHORT SUBJECTS MATS for this "ad" FREE at your Educational Exchange FASTERB0NNET5 TVxedo Cowicdy^l^ WITH ■ Ned Sparks and HarryTTVlic WELDED WIRE REELS For Salt bv Howell* Cine Equip. Co.. 740 7th Are.. New York New York Chicago Hollywood Rothacker Laboratories WILLIAM S. GILL, Eastern Sales Mgr. S42 Fifth Are. Tel. Murray Hill 1831 Up Against It (Continued from Pag* 1) convention hall walls. Why? Be cause exhibitors, as an organized national body, cannot present national figures divided into territories and zones to prove their contentions and .statements. The exhibitor either has no facts or figures, or fears to divulge them. If an exhibitor walks into an Exchange and demands to tell of his conditions, the Exchange man is ready to hand him a bucket and sponge to do his weeping, and justly so. The exhibitor does not come fortified with facts and figures but with a lot of generalities which are not convincing. SOLUTION AND SALVATION The solution and salvation of the whole problem lies in the action of self-presevation on the part of the independent exhibitor by having a thorough, complete, and constructive national organization, headed by a man of the calibre of Hays. This organization, in its constructive work, will divide the country into zones and territories, gather statistics from exhibitors as to conditions, and through these mediums will be able to substantiate an exhibitor's claims. This will prove to the producer the necessity of equitable film rentals and arbitrate all differences. The question of flat rentals or percentages is not the vital issue. It is just an incident in the development. This data will help the producer and distributor to regulate this end. This will bridge the chasm. THE GRAVE DANGER If the independent exhibitor does not get busy, and real soon, to perfect such an organization to insure his self-preservation, he can make up his mind that it is but a question of a very few years, if that long, that he will be forced out of business. It is the independent exhibitor who makes possible the producer-distributor-exhibitor. How come? The big companies deal with facts and figures They have actuaries, efficiency men, cost accountants, whose business it is to figure out costs and returns as well as profits. They are machinelike in their precision. They figure and deal in futures. When they say that a picture must bring so much it is not a mere guess on their part. These companies must get the returns. Under present exhibitor conditions they can avoid taking losses and talk about costs — a matter of no interest to the exhibitor. The law of self-preservation is indomitable. If the product cannot be placed profitably with the independent exhibitor they will be forced, as they have been, to find outlets for their product. These companies are now strongly intrenched with their chains of theaters. The exhibitor, due to the lack of effective organization, has made it possible for the companies to set and demand their own prices. The -trvngth of the exhibitor, single handed, as against the distributor is no Williams Process (Continued from Page 1) ber in "The Ten Commandments," and he has used 18 of such shots in "Six Days," just completed for Goldwyn. Among the very unusual shots accomplished by the process is one used by De Mille in which the Biblical episode of the Red Sea being commanded to roll back is shown. The sea rolls back and 3,000 supers arc seen passing safely through. This promises, from the description given to be one of the most unusual shots ever presented. Among the other more unusual shots accomplished by the process is one which will show the figure of a woman passing along the floor of the Cathedral of Rheims, the shot being made through a shell hole on the roof 185 feet from the floor. The interior of the wonderful Cathedral has also been reproduced through the Williams process, and will be shown in "Six Days." Brabin is tremendously enthusiastic over it and declares it will have a great influence on future productions. Frank Williams, the inventor, was formerly a cameraman, working with the old Bushman-Bayne combination. The process is understood to be patented, the sliding mat being the feature. All work on the process must be against white or black backgrounds; the black backgrounds necessitating considerable night work. Al Santell will direct "The Sandpile," for F. B. O. starting Sept. 1, B A E R Publicity and Adwrtivinn for Producers, Exchanges, Exhibitors and Individuals. Phone Bryant 6763 FRED E. BAER Advertising Loeiv B/dg. , 1540 Broadway MOTION PICTURE. more. The distributor has become a wholesale exhibitor. Think it over. ORGANIZATION OF RIGHT KIND ONLY SOLUTION What the exhibitor must do as an exhibitor, and the kind of an organization he must have, as deduced by the writer, will be treated in subsequent articles to appear in this publication. Sales t\ DISTRIBUTION /VA r,0,\At_ film aaoKEf} I B statcs «'o«rs SXPOO.T 1 f ir-fCO*tr ENRY KOLLMAi TtniMOUSERVICfS I I £ Ol TIMCt I ■ TlTLINO I m 1. A BOB A TO ft r I M b LIBQAtty JU TtrtlMCALStRVICCS I I NON-THEAlmfAL 5Al£5, PflO. .'■■■■■■ ' > -. "i" OQGANIZA r/O/V, AKs^^H p#oj£ctor3 m G7WFST 44 "ST. New York Crr VANDERBILT 46 24,000feet of breathtaking thrills and smashing adventure are packed into the new George Larkin and Big Boy Williams series which are now ready for you ! Wire-Call-orWrite-Now! Aywon Film Corporation Nathan Hirsh — President 729 7th Avenue Wanted The 20 Best Salesmen in the Industry! IWENTY men who come up to our requirements are offered unusual opportunities with a first-class, progressive, wellestablished distributing organization. They must have motion picture selling experience. They must be well educated, well bred, forceful and attractive in personality, with unimpeachable records of success. If you are one of the twenty, write immediately, in complete detail. Give your age, experience, education and references. Don't be afraid to make your letter long. We want all the facts. This is an exceptional offer. We want only exceptional men. Box S-50 Film Daily 71 West 44th Street, New York