The Film Daily (1923)

THE Friday, December 28, 1923 -cE2< DAILY Putting It Over Here is how a brother exhibitor put his show over. Send along your ideas. Let the other fellow know how you cleaned up. iert Lennon Scores San Francisco — Bert Lennon is redited with putting across "Pleasre Mad," during its recent run at ie Warfield. A few stunts he used lclude: The posting of fifty stands throughut San Francisco reading teaser-wise ke this: "Is Blind Virtue Wise Vhen the World Is Pleasure Mad?" ind "It's Three O'Clock in the Morning: Where is Your Daughter? Is he Safe? Is She With the Pleasure jiad?" The paper was in startling olors. Just before the opening they i/ere all dated and a streamer reading: "Pleasure Mad" from "The Valby of Content" by Blanche Upright, jian Francisco's favorite authoress, ■Ivas put diagonally across each poster. I Somewhere in the picture there figures a view of a Maxwell car so Lenjion got after the local branch of the j^axwell Car. Hundreds of stickers |. half foot long were printed with this egend: "The Good Maxwell Was Jood Enough For The Rich Elinor lienton in Metro's "Pleasure Mad." See It At Loew's Warfield. Hundleds of Maxwell cars carried these Stickers. | Then Lennon effected a tie-up with he local Checker Taxicab Co., Day ind Night the entire fleet carried dtickers with: "Our Drivers Are Not |Pleasure Mad. See it at Loew's ;Warfield. They Drive You With :are." tfovel Ballyhoo for "Three Ages" Mobile, Ala. — When "Three Ages," played the Crown recently, several ;5tunts were used by C. D. Haug, Metro exploiteer, in putting over the Picture, notably among which was a fie-up with a boy, dressed in a night Shirt and long white stocking, in a carrel, who walked the prominent streets and then later attended a arge football game. The announcement of the showing was, imprinted n the barrel. New St. Louis Ready in 1924 (.Special to THE FILM DAILY) St. Louis — William Goldman, has poncluded financial arrangements for lis $1,000,000 St. Louis theater to be ferected at Grand Blvd. and Morgan St. The structure will get under way shortly. He plans to hold the opening Labor Day. Sugerman Joins Keystone (Special to THE FILM DAILY) Philadelphia— Sydney Sugerman. vho has been salesman for the Elecric Theatre Supply, handling Educaior.als, has joined Keystone Film Ex:hange and will cover Delaware and ^ew Jersey. Buys Block of English Film* (Special to THE FILM DAILY) Winnipeg — Leslie Lamb has secured a number of English pictures or Western Canada. Appeal To Hays (Continued from Page 1) "They have felt that some definite action for the regulation of film in non-theatrical enterprises should be brought about, and I have written to Will H. Hays making the suggestion that all applications for the request of film for showing in non-theatrical places that charge admission fees should be passed upon by the local joint arbitration committee in the particular zone where the application comes from. "With three exchange men and three exhibitors sitting on that committee to pass on the several different aspects that enter into the showing of film to the public, a great deal of the unjust, oppressive and unfair competition that now exists would be eliminated." F. B. O. and Chipman in Deal Edna Williams, head of the F. B. O. foreign department has closed a contract with Chipman Ltd., to distribute the F. B. O. product in Australia and New Zealand. Selected Super Films will handle the actual distribution. Insurance Policies For Gifts (Special to THE FILM DAILY) Chicago — Marks Bros.' Theater Corp. has given its employes Christmas gifts in the form of life insurance policies, ranging from $1,000 to $3,000 each. Premiums will be paid by the firm. Holt Vacationing Here Jack Holt is in New York for a holiday vacation visit of about three weeks between pictures. In February he is scheduled to begin work in "Wanderer of the Wasteland," to be made entirely in natural colors. Fischer Group Now Totals 12 (Special to THE FILM DAILY) Milwaukee — Making the twelfth in the chain of Wiscon.v'n and southeastern Illinois houses, the Parkway at Madison, has beai purchased by Fischer's Paramount Theaters Cc. Barthelmess Undergoes Operation Richard Barthelmess was operated on yesterday for hemerroids. Last night his condition was reported as satisfactory. Carmel Myers in "Ben Hur" Carmel Myers will play Iras in "Ben Hur." Those previously announced were George Walsh. Ger trude Olmsted, and Kathleen Key. Iris Film Exchange A Year Old This week Iris Film Exchange celebrates its first anniversary. The exchange has made 75 releases and is headed by John J. Iris. Contract For Ind'p'ts (Continued from Page 1) Russell, of Blazed Trail Prod., was appointed. Harry Cohn, of C. B. C., who leaves for the Coast next week, will conduct a membership drive there. A meeting of the executive board will be held today and another general meeting on Thursday. Hearst Resumes (.Continued from Page 1) the important portion is yet to be filmed. William Randolph Hearst intends spending a fortune on the picture. As a matter of fact, at various times. Cosmopolitan officials have openly declared it will be the biggest thing the company has ever attempted. Excavation is now under way on the site of the new stages in Harlem. The old plant which was demolished by fire is now being reconstructed and just as soon as sufficient working space is made available, the various units will be put to work. Harry Carver who has been with Cosmopolitan for some time has resigned. Seeking "Blue" Sunday in Ohio (Special to THE FILM DAILY) Cleveland — The anti-Sunday element are working to close picture houses in Akron, Canton and Youngstown. They are circulating petitions in these towns, hoping to overwhelm the mayors with a host of signatures. Exhibitors are doing nothing, but they say that if the Sunday shows close, everything else in the towns will close with them, including newspapers, gasoline stations, and drug stores. Mt. Pelier will close on Sunday starting Jan. 1. Messrs. Spake and Miller, managers of the Columbia, are tired fighting losing cases. They have been in court three times for violation of the Sunday "Blue" Laws. Loses Suit Cables from Paris state that Cleo de Merode, French picture actress, has lost her suit for 100,000 francs against Mae Murray and Tiffany Prod., owners of "Peacock Alley," which, she charged, injured her reputation by burlesquing inci dents in her career. The court also ordered the actress to pay the producer 2,000 francs costs. New Head for Cinema Club (Speoial to THE FILM DAILY) Cleveland — Mrs. Fayette U. Smith is the new president of the Cleveland Cinema Club, following the resignation of Mrs. O. J. Gurwell. Shea Plan New Theater (Special to THE FILM DAILY) Buffalo — The Shea Amusement Co will break ground for a new theater on Main St. between Chippewa and Tupper shortly. Theater Changes Hazeltori^Pa.— The Family Realty Co., owners of the Timony Blag., at a directors' meeting voted to enlarge the house. A new entrance on Center St. will be added. North Stratford, N. H.— Carroll and Edna Nugent have sold the U-Kum theater to Bertram Small, of Colebrook, who controls several other houses. Brattelboro, Vt. — The Princess has a new manager in the person of Joseph Rattee, who comes from St. Johnsbury where he managed the Globe. Kokomo, Ind. — The Grand Theatei Corp. has sold the Paramount to Henry Quigley, of Howard Co., and F. H. Summer, of Hartford City. Lorain, O. — Ray Gould is out oi the Temple, which he has managed lor a long time. He failed to renew his lease on the house. Chicago — The Avenue, at 3106 Indiana Ave. has been taken over by Foleck & Goldsmith, who also operate the Empress and State Congress. Ft. Lauredale, Fla. — Mr. and Mrs. Harry Beekner have leased the Sunset to Hortt and Erkins who are remodeling it. Warren, O. — John J. Murray, former owner of the Opera House and Hippodrome, is spending the winter in Bermuda. "Water Tower" at Rivoli "West of the Water Tower" goes into the Rivoli next Sunday. "Big Brother" will be transferred from the Rivoli to the Rialto. Melnitz Resigns (Special to THE FILM DAILY) Los Angeles — Curtis Melnitz has resigned as president of Little Theater Films, Inc. "Black Oxen" Premiere in 'Frisco (Special to THE FILM DAILY) San Francisco — The world's premiere of "Black" Oxen is slated for the Warfield, tomo/row. CHAPLIN App earing in Marshall Neilan's Associated First Nationals Thomas H.Ince's The Rendevous" Her Temporary Husband The Galloping Fish'