The Film Daily (1923)

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COMMANDMENTS uses Technicolor Interior and exterior views of new Technicolor plant at Boston CECIL DeMILLE'S Masterpiece —"The Ten Commandments"— which had its premier in New York on December 21st was an instantaneous and remarkable success. Its magnificent prologue uses Technicolor. The wonderful scenes depicting the Tribes of Israel crossing the desert, arrayed in naming, barbaric colors, held the audience spellbound. Continuous applause greeted this superb color work — made direct from Nature, and true to Nature. The Technicolor process includes a number of marvelous inventions in photography and color printing which deliver a positive absolutely true to the original and one that experience proves has a longer life than black and white. The completion of our large new plant makes "Done in Technicolor" a possibility for every progressive producer. ^^^^ do it In Technicolor .. v ' Technicolor Motion Picture Corporation Boston New York Hollywood 1 ■ » ' ■ ' ■ ■ ' ' ■ ' ' ' ' ' V I I I MM I II I I I n 1 1 1 11 l I li 1 \ 1 1 11 1 I. 1 111 n 1 rt 1 1 1 1 1 11 11 1 1 i I 1 1 H 1