The Film Daily (1923)

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i • I I I I i = r: \ 7 >_J > ^ TUT: SPICC OF I IIH I'lUKiHAM' w NEW YEAR IS ABOUT TO START that is sure to mean much, for good or ill, to the motion picture industry. C^What will the year bring? Will it find the industry still permitting the Ego of some selfish directors to go on padding features into unwarranted, tiresome lengths, or will it see a return to the feature of normal length, that will permit an exhibitor to build up a REAL SHOW, a program of diversified entertainment such as built up the tremendous popularity of motion pictures? (Lit is largely up to you, Mr. Exhibitor, to bring about this needed reform. If you raise your voice loud enough, it will be heard and heeded. And unless features come to a saner length, all the best wishes for a prosperous New Year for you will be in vain, for, as Danny says in Film Daily, "the public is willing and anxious to pay for real entertainment — diversified entertainment — and sooner or later will refuse to pay for 'Ego'." d^Let's aU work earnestly for this reform, so that the whole industry may have a prosperous year, which is Educational's sincere wish. J EDUCATIONAL FILM EXCHANGES, Inc. Pr..,J.nl — If 0, ] i 1 E •A 0 D, 111