The Film Daily (1924)

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Wednesday, January 2, 1924 Don't Call Yourself a Showman till you've played "DON'T CALL IT LOVE"! Tl^ILLIAM de MILLE'S "Don't Gall It Love" was an absolute mop-up at the Rialto Theatre, New York. It opened to the biggest business on Broadway with the exception of "The Ten Commandments." And on the Sunday before Christmas, the low-tide theatre day of the year, at that! Every matinee and night "Don't Call It Love" was a sell-out. Here are three reasons why: 1. THE TITLE— If you don't think "Don't Call It Love" is a good box-office title, see the line that drops in just because they read it in the electric lights. 2 THE CAST — The term "all-star cast" is much • abused. But here is one worthy of being shown, in full, in lights: Agnes Ayres, Jack Holt, Nita Naldi, Theodore Kosloff, Rod La Rocque, Robert Edeson. 3 THE STORY— The modern "Fool There Was" told • in the modern manner. A love comedy, full of humor, charm and appeal for both women and men, done as only William de Mille can do it. You can afford to make a real noise when you get "Don't Call It Love." Facts prove the picture will do the rest! Screen play by CLARA BERANGER "ZSTv, "2*^ from the novel "Rita ^ jilfo famous players-iasky corporation liajfc& D/^A«>-i*M/-nf*i 4 Coventry" by Julian Street ff«|] ' ADOLP£?^,^"'J"' • EBg ±(jVtlTillJllTl I and the play by 2m®T Z>*W-f f *V3 Hubert Osborne AldUltZ A