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Ego or Entertainment
'T^HE ego of some directors," says Danny in an able X editorial in the Film Daily condemning the toolong, "padded" picture, "will only permit them to think in 7-8-9-10-11 (i.e. 7,000—8,000 — 9,000—10,000 — 11,000 feet) and because some REAL director with a real story made a justifiable 9,000-foot picture, the ego (not ambition) made the second (great?) director feel it beneath his dignity to make anything less than 10,000 feet — and the third (great?) director's ego (not ambition) can then only think in 11,000 or 12,000 feet. * * * *
"Mr. Exhibitor: Do you realize the millions of dollars this ego costs you? * * * *
"Can you see that the public is willing and anxious to pay for real entertainment — and sooner or later will refuse to pay for 'Ego'?"
Are you giving your patrons diversified ENTERTAINMENT, or foisting some director's ego upon them in the form of long-drawn-out, "padded" features? If you are relying upon "padded" features solely, you are not only in danger of boring your patrons, but you are sacrificing the opportunity to appeal through the comedy and other Short Subjects to the considerable part of your audience that, under any circumstances, will not be entirely pleased with the feature.
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HE SPICE OH THE PROC.RAN
Christie
Comedies
EDUCATIONAL FILM EXCHANGES, Inc.
DOROTHY DEVORE
IN
KIDDING KATIE"
Bright and Amusing —
Moving Picture World
Have been credited by critics with having "saved the show" perhaps oftener than any other comedies on the market. The greater number of laughs in the new Christie Comedies add even more merriment to the great ENTERTAINMENT for which they are famous.
BOBBY VERNON
IN
a
A PERFECT 36"
Alert showmen will carry a splash on this two-reel comedy. * * * * Here's a chance for a wise exhibitor to start something that will earn his theatre additional prestige and at the same time land him some business that he would not otherwise grab * * * * it is sure-fire stuff that is incorporated in the two-reels * * * * an exceptionally good comedy * * * * — Motion Picture News