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THE
Monday, January 7, 1924
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DAILY
Again Universal Rings The Bell!
ID you ever try to tell someone how good anything was and find yourself simply lost at sea without half enough of the right kind of words to express your enthusiasm?
That's how I feel about "Sporting Youth," the newest gem from Universal City!
Time after time, season after season, but especially this season the Universal has been hitting the bull's-eye and ringing the bell, until I thought— and maybe you thought — we could not keep it up. But now comes "Sporting Youth" to cap the climax!
It is dazzling!
It is a constant whizzing succession of love, drama, comedy, love, drama, comedy and then love . . . drama . . . comedy.
It will make you laugh. It will give you a thrill. It will stir up all the romance of your heart and soul and just when you are getting tender at the throat and dewy-eyed, it will rock you off your chair with another darn fool situation and another laugh.
I wish I could get that combination into every picture Universal makes. It would be a marvel. But no company on earth can produce such pictures as"Sporting Youth" every crack out of the box.
Dazzling! That's the word ! Every foot
of it is dazzling. Reginald Denny's work, Laura LaPlante's work, the whole cast's work— and then Harry Pollard's directing— -dazzling, simply dazzling, nothing less!
You know what your people like. You know what sends them out of your theatre with that cheered-up look. You know how you look for this indefinable something in every picture you buy. Well, take my word for it, it's here in "Sporting Youth," it's in every reel and it will make you play a repeat engagement whether you ever repeated a picture in your life or not!
You think you have seen speed pictures, but you can't know the half of it until you have seen "Sporting Youth." You think you have seen love stories, but you never met Cupid on the screen until "Sporting Youth" arrived. You think you have been thrilled, but your heart never leaped to your throat as it will leap when you get your first taste of the road race in "Sporting Youth."
Gentlemen, you've got a feast coming and it's a Universal. Fifteen thousand exhibitors now claim to be the original discoverers of the fact that "Universal has the pictures." The more the merrier!
Don't let the handsome Universal salesget away from you until you have ;d him to let you have "Sporti
man get away iruui yui begged him to let you Youth."
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^a^6^X^^-^u^. President
UNIVERSAL PICTURES CORPORATION