The Film Daily (1924)

iTHE gfe brAdstreet >/* FILMDOM 35fcRE(OGHIZED Authority* OL. XXVII No. 7 Wednesday, January 9, 1924 Price 5 Cents Harding Memorial dustry's Contribution of $10,000 Raised Quickly at Luncheon — Schwab and Brisbane Speak Executives of importance in the oducing and distributing end of the siness donated $10,000 yesterday to ; Harding Memorial as part of the 50,000 quota being raised in New >rk by Charles M. Schwab. Mr. Schwab and Arthur Brisbane ire the only speakers, but their ks were well worth going a long ty to hear. Both were in excellent rm and their quips and stories were stly enjoyed. Schwab teased ■isbane for developing as a movie tor at his age and time of life and risbane got back at Schwab for sug:sting to him that he (Brisbane) ly rubles. The $10,000 was subscribed so lickly that Schwab said he was nazed. He read off a list of conibutors to the Memorial, incident(Continued on Page 2) Warner Sales Plan Not Set At the Warner offices it was deared yesterday no selling plans had en completed for the year's product. l some centers distribution has not :en arranged. After this is done, in few weeks, the sales policy will be :cided upon. West-Truart Deal for Six Years (Special to THE FILM DAILY) Los Angeles — M. H. Hoffman has gned an agreement with Roland /est for six years, whereby West will roduce two productions a year for ruart. Pathe Acquires Nigh Film Pathe will distribute "Among the lissing," the first of Will Nigh's new ne reelers. The picture played at le Rialto recently. Laemmle to Coast Carl Laemmle leaves for the Coast Dmorrow to pay his usual mid-winsr visit to Universal City. Five Key City Runs for "Ten Commandments" — General Road Showing Occurs Late In Fall of 1924 It is quite likely that Famous will rrange for five key city runs of "The 'en Commandments" only and then o nothing with the picture so far as he remainder of the country is conerned until the fall of 1924 at which ime it will be road showed in a maner similar to "The Covered Wagon." (.Continued on Pag* 4) Virginia Dale, Chicago Journal: "Mabel Normand in 'The Extra Girl' has that delightful thing they call the human touch. We recommend the picture most highly." Associated Exhibitors. — Advt. Admissions The first of the series of questions presented to several thousand fans by THE FILM DAILY through several hundred theaters was: What admissions should be charged in a first class theater? Replies were received from a class of people usually regarded as the highest grade, including college professors, ministers, clubwomen, etc., — the type of person most likely to be interested. The compilation shows the great majority think 50 cents the top price and from 10 to 15 cents the minimum. Less than 100 thought 75 cents to $1 should be top. Some of the more interesting ideas advanced follow : Maximum 50c 40c & 15c 50c 50c 50c 30c Minimum 10c 25c & 10c 10c 25c 25c 17c Maude Richman, State Super, of H. E., Oklahoma City. School teacher, Richmond, Va. C. C. Marshall, First Methodist Episcopal Church, Bridgeport, Conn. F. A. Woll, Assoc. Professor, C. C. of N. Y., New York City. Frank N. Freeman, University of Chicago, Chicago, 111. Louis Frohman, 709 Greenmount Ave., Baltimore, Md. (.Continued on Page 9) New Orleans Next Hearing Over in Jacksonville — Famous Introduces Many Witnesses At Sessions There (.Special to THE FILM DAILY) Jacksonville — Efforts of the defense in the hearing of charges by the Federal Trade Commission against Famous Players Lasky Corp., alleging unfair business tactics in restraint of trade were concentrated on seeking to reflute testimony to that effect brought out by government witnesses in hearings at other cities throughcut the country. The hearing which was held in the ' Arcade theater building before Commissioner E. C. Alvord was concluded yesterday after which the commission will go to New Orleans where further testimony will be taken. Testimony of the defense was direced largely towards two ends; first, an attempt to show that the respondents only went into towns and leased or built theaters where bad {Continued on Page 4) Brockell Succeeds Fabian Floyd Brockwell, until now assigned to the home office staff of First National, has been placed in charge of the New Jersey exchange, replacing Si Fabian. Thomson Westerns for F. B. O. F. B. O. has consummated a deal with Monogram Pictures for distribution a series of six westerns starring Fred Thomson. Monogram originally intended state righting them. Elaine Hammerstein in "Driftwood" Elaine Hammerstein is returning to Los Angeles on Monday, Jan. 14, to start work on her third production for Truart, an adaptation of Willard Mack's play, "Driftwood." George Blair Here George Blair of the Eastman Kodak Co. is in town from Rochester. Moritz Joins Preferred Allan Moritz has joined Preferred as a special representative. Pictures Liked Through the questionnaire issued to several thousand fans by THE FILM DAILY through the courtesy of several hundred theaters, opinions will be presented in Sunday's issue on: "What type of picture do you prefer? Give title."