The Film Daily (1924)

7Ae BRADSTREET >/" FILMDOM ^recocmizeb Authority XXVII No. 10 Sunday, January 13, 1924 Price 25 Cents ales Angles Sought ' Wants Selling Executives To Aid In Production — New Zoning System Planned (Special to THE FILM DAILY) Chicago — Forty-five representatives the Universal sales force were sent at the Congress Hotel on Friwhen the company's national sales ivention opened for a three day sion. \\ Lichtman outlined an entire new ;s policy which he has drawn up, highlight of which provides that sales executives shall have a say the production policy of the com ly. A new zoning system has been fected to go into effect in April. der it, Lichtman hopes to double annual sales. Michaelove Joins Universal (Special to THE FILM DAILY) Chicago — Dan Michaelove, for ne time an important official in ithern Enterprises, Inc., has relied to join Universal. He is now e attending the company's nationsales convention. A division of Southern territory with Ned pinet and Michaelove in charge 'expected. larry Goldberg, who has been asling Harold B. Franklin in the conit of the theater department at :nous, will take over Michaelove's lies but will continue his headi rters in New York. Features Reviewed Page The Great White Way Gold.-Cosmop 5 The Song of Love First National 5 The Heart Bandit Metro 5 Black Oxen First National 5 Defying Destiny Selznick 8 Whispered Name Universal 8 3hantom Justice F. B. 0 8 ?eno Gold-Cosmop 8 Short Subjects 9 Controversy Ends Goldwyn and T. O. C. C. Settle Long Squabble — Two Hundred Theaters Involved Official announcement was made late Friday of the settlement of the long quarrel between Goldwyn-Cosmopolitan and the T. O. C. C. over contracts on "Enemies of Women" and "Little Old New York." The Chamber has rescinded the resolution which prevented its members from dealing with Goldwyn on those two Cosmopolitan productions while the distributing company, despite the fact that it has not agreed to recognize the old Famous Players contracts, will give T. O. C. C. members holding them a priority in there dealings. (Continued on Page 12) Don Allen, Evening World: "Movie audiences always are delighted with Charles Ray and 'The Courtship of Myles Standish' is no exception." An Associated Exhibitors release. — Advt. a Inferno >> M. P. Carnival Feb. 13 Prominent society leaders, including Anne Morgan and Mrs. E. M. House are on a reception committee which will sponsor a M. P. Carnival at the Plaza Feb. 13. Six organizations including the Film Mutual Benefit Bureau, the Dugout, Nat'l Hospital for Speech Defects, Free Home for Girls, Travelers' Aid Society, and the Orthopedic Ward of the Post Graduate Hospital will share in the proceeds. Important producing companies will co-operate. Col. Jason Joy of the Hays office is on the committee. "Bill" Fox all set to make Dante's "Inferno." On a walloping scale. Using a modern story to start with. And then bring in a big spectacle showing the tremendous story, probably similar to the manner in which DeMille handled the Biblical episode of "The Ten Commandments." Unless something goes wrong with the plans this will be one of the big specials for next season. Fox has had this in mind for some years. It is one of his pet projects. And it should be big. MAKING IT HARD Independent distributors often wonder why foreign buyers — especially those in England— turn a cold shoulder to new propositions. All they have to do is to regard the schedules of the American Releasing bankruptcy. And note that Wardour of London was hit for $57,000; a Danish concern for $5,000; a Swedish organization for another $5,000 and an Australian organization for nearly $10,000. These figures tell all there is to tell. "THE PROBLEMS OF 1924"— A WARNING Editorial in "Kine"— evidently written by Tilley— says, in "For the producing industry in this country, block-booking holds a danger, which later will transfer itself to the exhibitor in a larger form, which has not yet been put forward, and which may at the moment be regarded as wild fantasy. (Continued on Page 4) Mason The Scout To Represent Hodkinson on Coast — Will Help Inject Sales Angle In Production Lesley Mason leaves for Los Angeles on Tuesday to become West Coast representative of the Hodkinson Corporation. His duties there will be more particularly concerned with the injection of a sales angle into productions made for the Hodkinson organization. It is anticipated by Hodkinson officials that Mason's wide experience will give their producers a helpful vision of the public and exhibitor taste through his knowledge of sales values in pictures. Picture Types Lack of space prevents publication today of the second section of THE FILM DAILY questionnaire which deals with the type of pictures that the public most prefers. Interesting data, with titles of pictures, will appear in Monday's issue.