The Film Daily (1924)

iTHE of FILMDOH tfRECOCHIZEl Authority Vol. XXIX No. 52 Sunday, August 31, 1924 Price, 25 Cents ^ Ready By February Warners Hope to Have Their Sched ule Complete and Then Start on New Season's Films Los Angeles — The Warner sched ile is being so arranged to permit of he completion of the twenty pictures r 1924-1925 by February. It is oped to have prints of all of them ;i exchanges by that time. I Harry M. Warner who is watching production here expects to leave for Mew York about the first of the year o get ready for the 1925-1926 season. 'here will be no delay in putting the ■w pictures in work, just as soon material can be secured and made 'y for actual production. The ners want to have a number of L 'res completed by the time the \ fall season opens. Burkan on the Majestic Nathan Burkan is due in New York from Europe Tuesday on the Majestic. N. C. Convention Dec. 9-10 (Special to THE FILM DAILY) Lexington, N. C— The M. P. T. O. of North Carolina will hold its midwinter meeting in Charlotte, Dec. 910. Exhibitors of South CaroHna and Virginia will be invited. May Organize in South Dallas — Equipment dealers in Kansas City, Oklahoma City and Dallas are considering an inter-state organization for ultimate affiliation with :he M. P. Equipment Dealers of \merica. Features Reviewed Page K — the Unknown Universal 5 The Desert Outlaw Fox 5 Paying the Limit Gerson— S. R 5 Messalina F. B. 0 5 A Soul's Awakening Hepworth— S. R 8 American Manners F. B. 0 8 Riding Double Steiner— S. R 8 Daring Chances Universal 8 Short Subjects 10 Iowa On Up-Grade Outlook Encouraging, 1st Nat'l Manager Says — 200 Less Theaters There Iowa is on the up-grade for amusements, according to E. J. Tilton, Des Moines manager for First National who has just completed a week's visit to the home office. He predicates his statement on the corn situation and estimates that the crop this year will be large enough to ease the money situation which has been stringent for some time. "Iowa was badly hit a year and a half or two years ago when the inflated farm land values were knocked into a cocked hat, he says." Farmers who had sold their farms at the (Continued on Page 2) Second Paramount at Strand "Sinners in Heaven," the second Paramount picture to play that theater under the five-picture contract with Famous opens Sept. 7 for a week's run. Baseball Films Giants and White Sox in Two-Reel Comedy Series — John Noble to Direct Tom North and Max Cohen, of Stadium Pictures, Inc., have closed a deal with John J. McGraw of the New York Giants and Charles Comiskey, of the Chicago White Sox to produce W. C. Witwer's base-ball story "There's No Base Likcv Home" in nine parts of two reels, each a separate story, on the coming European trip of the Giants and White Sox. John W. Noble will direct. The pictures will include the World's Scries providing, of course, the Giants win the National League pennant and the visits to foreign countries. The entire membership of the Giants and the White Sox as well as sport writers who_ will accompany them will work in different sequences. "Ed Harmon" of the story will be played by a well-known comedian. Good Will Its valtie. What is it worth? Any of you who have ever shown a banker will know. When he sizes tip the balance sheet. E. W. Stetson, Guaranty Trust, discussing value of good will as a bank asset incidentally makes a great plea for good will advertising. Cites Ivory Soap, Kodak, Uneeda Biscuit and other well known commodities, etc., as proof. And he s right. Why not a national campaign of picture people? To build good will. For the business in general? Why not? It will take a lot of arguing. Yes. There will be a lot of cross currents. Yes And there will be a lot of other things. But in the end it might work out very well. There are many fine points of pictures— and pictiire peoplethat could be dilated upon at length. Just straight institutional advertising. Not in behalf of any one, or two or three companies Or pictures. But for the general good, the benefit of all. Much to talk of in some of the finer, bigger pictures. O some smaller ones that have a definite appeal. For people who do not generally go to see pictures. Just because it never has been done isn't an argument. Against it. "THE IRON HORSE" Well Bill's gone and done it. And he's made a picture that's got a lot 'of value. For the box ofificc. Especially after it is cut For regular picture house presentation. Far too long now. But it reeks with box office values. The kids are going to love it ; the older kids— you and me— will want to see it, and— well, you know what the business is: when they bring the whole darn family. And they all go out liking it , „^ , ..r „ Figure it this way : the Fox special is another Covered Wagon" dealing with the first railroads of this country. With a back (Continved on Page 11) Deal on for "Romola" Inspiration Picture May Go Through Metro-Goldwyn — No Confirmation It is understood that officials of Inspiration Pictures and Metro-Goldwyn have held a number of conferences relative to the distribution of "Romola", produced in Italy by Henry King. Contracts have not been drawn. but it is assumed that the deal will materialize. At present, the picture is in about twelve reels. It was shown quietly at Norwalk, Conn, recently and the other night at Montclair to get the reaction of the public. Action Postponed Injunction Suit Against Henry King Put Off — Inspiration Suing Action on the injunction proceedings brought by Inspiration against Henry King was postponed Friday when the matter came up in the Supreme Court. No date was set for the hearing . As noted, Inspiration is seeking to prevent King from making pictures for anyone else, claiming that he has seven more to make under his present (Continued on Page 2) Dempsey Winners Soon The sales contest conducted for the Dempsey series has liecn terminated by Universal and the winners will be announced siiortly. The awards will be ring-side seats for the next Dempsey fight. Committees Meet The wage scale committee of Local ,106 and the labor committee of the T. O. C. C. held a meeting Friday night at which the revised operator demands of a five per cent increase for 1924-1925 and a similar advance for the following season were discussed. After the meeting the operators declared that several members of the exhibitor committee were inclined to favor the union demands on the ground that they were not exorbitant. This, however, could not be verified at the Chamber rooms. The Department of Labor is still acting as intermediary in an effort to avert a strike on Labor Day. ^ Monday, Sept. 1 being Labor Day and a legal holiday, there will be no issue of THE FILM DAILY published.