The Film Daily (1924)

THE ly, September 9, 1924 Need Even Break (.Continued from Page 1) with those exhibitors "who that after all is said and done ndependent pictures have been their houses at a profit." )se exhibitors," said Brandt , "who know their business that the independent producer xhangcmen have always been ill that afforded support and ion when the high rental askison was on. handwriting is on the wall — and the should be sung by those exhibitors ;k to the policy that unless a picture first run in a downtown big house n't book it. 'best known salesman' has picked erritory that has had very few first r an Independent for a good many ,nd yet, in that very territory, Chihave been looking over the booking for this season and I am not at all tic about the outlook. ;ourse, the big fellows like Balaban tz and Lubliner and Trinz, and the ircuits that are virtually controlled s of the producing companies, will ference in their dates to the product 1 they are financially interested in. only human — they make money both Whatever price they pay they're m ckback from the profits of the procompany. t 1 can't understand is why the avxhibitor, who is paddling his own ind has to finance himself without ducing company giving him a help1 in one way or another, will insist upon feathering the nest of the exchange that is controlled by the big first run and indirectly some of the producers. "For some little time past the independent producer has come to realize as far as the First National-Famous Players owned houses, it is a rare instance that any of these houses will give a date to an independent exchange, except in a case of a freak picture, but the records of last year show tliat even these houses played independent pictures. Of course, they must give preference to their own iiroduct but if the independent picture stands out sulficiently, from a box oftice standpoint, even tlie First National and Famous Players houses are open to the independent. "If the exhibitors who are not tied up in this manner will get away from the falacy of insisting on a first run downtown, and accustom themselves to playing first runs in their neighborhood houses, the independent producers w^ill be and have been ready to given them pictures of equal drawing power at a reasonable rental price that will enable the exhibitor to show a profit on every independent picture that he runs. "The advertised product of the independents this year shows that a large sum of money is being spent by the independents to give to the exhibitors a series of pictures that compare most favorably to the average picture being put out by any producer-distributor organization, and if the exhibitors will spend their money judiciously by patronizing the Independents, the exhibitor will find, that in the long run, his investment will be protected and the absolute control of the producing end of the business never placed in the hands of any one group of producers." Changes in AUentown itown, Pa. — The Colonial and im reopened Labor Day with icies. The former will house vaudeville, while the Orpheum Dw pictures. Manager changes M. Ferenbaugh in charge Colonial; John D. O'Rear goes he Rialto here to the Kurtz, lem; John G. Newkirk, from onial to the Rialto and Walter •ley to the Orpheum. AH are run by Wilmer and Vin wo More Foreign Deals new deals have been closed e-Bradford, involving foreign Eskay-Harris purchased for "The Image Maker;" "OrSally", ^or United Kingdom, Determination", for Egypt. of the South Seas", to Peter Co., for Belgium. "Orphan and "Shattered Reputations," eral Film, for Cuba. Westi bought "Determination", for d and Germany. $1,600,000 Theater Unit Chartered (Special to THE FILM DAILY) Sacramento, Cal. — The Secretary of State has granted a charter to the Golden State Theater Corp., of which Robert A. McNeil is president, and L. S. Hamm, counsel. Headquarters of the company, which has a capital of $1,600,000, are in San Francisco. San Francisco — The Golden State Theater Corp., it is understood, will develop a chain in California, by buying and building. ap Kisses" Cast Completed >fwood — The cast for the first irdner Sullivan production. Kisses", for F. B. O., has lundcd out. Jane Novak, Jean It, Louise Dresser, Vera ReyPhillips Smalley, Bessie Eyton, Ticoln Stcdman, are included. Boosting Universal Pictures George M. Lavender, formerly of the King George, Toronto, has left on a trip to the Coast by bicycle. He intends joining the Universal staff in Hollywood. On the bicycle appears a banner worded: "Enroute from New York to Universal City, Calif. Ask your theater manager to show Universal Pictures." He will stop at all exchanges en route, and distribute circulars boosting that company's product. lylor Joins First National lland S. Taylor has been added ■First National exploitation deliit. He is now in Philadelphia, ]g "The Sea Hawk" at the I. Louis Pershing Reopens \ecial to THE FILM DAILY) l^ouis — The Pershing has reas a dramatic stock house, le Woodward Players. ■ Blackton Signs Russell (Special to THE FILM DAILY) Los Angeles — William Russell has been signed by J. Stuart Blackton to appear in "The Beloved Brute". Victor McLaglen, the British star, plays the lead, with Marguerite De La Mottc opposite. Vidor Starts "The Mirage" Hollywood — Florence Vidor has started on her first starring vehicle for Producers Dist. Corp., "The Mirage". George Archainbaud is directing. Patsy Ruth Miller Arrives Patsy Ruth Miller, accompanied by her parents, and family, arrived in New York yesterday. Stopping at the Plaza. jQuyers/ As movie ^magnates we made a million dollar Ipicture less ;' 3 off for cash. You profit by this. Our picture lifts the industry out of its infancy, specializing In Fancy Vampires In Fancy Drama In Fancy Romance — and a holy smoke fire — not so fancy You profit by this also Samuel Goldwyn is making a picture of our picture. Our picture is serious. His picture is funny. See our styles in stars, sirens and vampires. Profit! Profit! Profit! Samuel Goldwyn presents in Hollywood., w'ttPof ash ""'^ Perlmutfer ' .. the Broadway Stafc Success , „ BUSINKSS BEFORE PLEASURE By Montague Glass and Jules Eckeit Goodtnan Alexander C3ir . . George Sidney Veru Gordon and Betty Blythe I 'Directed iv Al Oiecii Adapted Jbr the screen hy FRANCES MARION ^LAUGH Sensation of the Nation t>iSV A larAt national Picture