The Film Daily (1924)

THE Tuesday, September 9, 1924 Warners May Build (.Continued from Page 1) spoke to approximately 4,500 exhibitors. He said that Ellison of Denver, an exhibitor, told the whole story in a nutshell. Ellison said: "What I don't like, the public likes", and vice versa. And said Warner, "we are in the same position. Our big, artistic, fine pictures have flopped and our 'bozos' have gone over splendidly." He related how the Warners started in Newcastle, Pa. with 49 chairs secured from the local undertaker; how they started the first exchange in New York by buying three trunks of film from Marcus Loew for $500, and how in 1912 "block booking" was started when the Warner Exchange attempted to sell two Eclair pictures, "Redemption" and "The Glass Coffin", to exchangemen. He related how the Warners were broke on several occasions in their early days; how they made every animal serial and then produced "My Four Years in Germany" which cost $55,000 and which grossed $800,000 and "School Days" that cost $45,000 and grossed $750,000. He told how Warners made the first "Covered Wagon" picture, ''Perils of the Plains", but he said "we only had three wagons and the river was low". He told how Warners had paid $60,000 for the rights to "Main Street" and $450,000 for four Belasco plays and' then spent $700,000 in one year for national advertising. There is one big danger facing this industry", he said. "One or two more consolidations and then it will be 'curtains' for the independent producers. The big companies want less theaters than now exist. If they put us out of business, the rest of the independents will have to step out. We are keeping the market open." Mrs. Keating spoke briefly and said it was up to the newspapers to stimulate interest in the artistic better pictures which were not receiving the patronage to which they were entitled. As a souvenir, Warners distributed very handsome silver watches of an unusual nature. Broadway Line-Up (Continued from Page 1) three weeks. In each instance, the pictures thus involved will open at the Rivoli and then switch to the Rialto. They are "Merton of the Movies" at the Rivoli this week; "The Alaskan," "Feet of Clay," "Her Love Story," "Wages of Virtue," "Forbidden Paradise." "Tongues of Flame," "North of '36," "Peter Pan," "A Woman Scorned", "The Golden Bed" and "Bed Rock." The schedules as they now stand follow: Capitol Sept. 7 — "Sinners in Silk" Sept. 14 — "Yolanda" "America" (no date) "Captain Blood" Opens "Captain Blood" opened at Astor last night. the Sept. 7Sept. 1 + Sept. 21 Sept. 28 Oct. 5 Oct, 12Oct. 19Oct. 26Nov. 2Nov. 9Nov. 16Nov. 23Nov. 30Dec. 7Dec. 14Dec. — Dec. 28 Jan. 4Jan. UJan. 18Tan. 25Feb. 1 Sept. 7Sept. 14Sept. 21Sept. 28Oct. 5Oct. 12Oct. 19Oct. 26Nov. 2Nov. 9Nov. 16Nov. 23Nov. 30Dec. 7Dec. 14— Dec. 21Dec. 28— Jan. 4— Jan, 11Jan. 18Tan. 25Feb. 1— Rialto -"Open All Night" — "Merton of the Movies" —"The Alaskan" — "The City That Never Sleeps" —"Feet of Clay" —"Her Love Story" —"Dangerous Money" — Vitagrapli release -"Worldly Goods" —"Wages of \'irtue" -^Vitagraph release —"Forbidden Paradise" -"Manhattan" — Vitagraph relase -"Tongues of Flame" 'North of '36" —"Peter Pan" —"Interlocutory" —"Miss Bluebeard" -"A Woman Scorned" —"The Golden Bed" -"Bed-Rock" Rivoli —"Merton of the Movies" —"The Alaskan" -^"Feet of Clay" —"Feet of Clay" —"Her Love Story" —Undetermined -"The Story Without a Name" —"The Border Legion" -"Wages of Virtue" -Undetermined -"Forbidden Paradise" -"Garden of Weeds" -Undetermined -"Tongues of Flame" -"North of '36" -"Peter Pan" -"Argentine Love" -''Locked Doors" -"A Woman Scorned" -"The Golden Bed" -"Bed-Rock" -"Jungle Law" Strand Sept. 7 — "Sinners in Heaven" Sept 14 — "The Sea Hawk" Sept. 21— "The Sea Hawk" "Born Rich" (no date) "Tarnish" (no date) "Madonna of the Streets" (no date) Shapiro in Chicago Chicago — Victor M. Shapiro is here from New York in connection with "Potash and Perlmutter in Hollywood." COMING THE LAUGHING SUCCESS OF THE WORLD FOR 33 YEARS "CHARLEY'S AUNT" Based on the famous farce by Brandon Thomas AMERICAN DISTRIBUTOR TO BE ANNOUNCED IDEAL FILMS, LTD.— DISTRIBUTORS FOR UNITED KINGDOM PRODUCED BY CHRISTIE FILM CO. Praise May I not avail myself of this opportunity to compliment you on the splendid fight which you waged in behalf of short subject motion pictures during the last twelve months? The results cannot be accurately gauged at this time, but, as soon as the shortened feature pictures have had a wider distribution subjects will assume their right position of importance on every well balanced theater program. G. C. BLUMENTHAL, San Francisco Manager, Educ'l ( Extract from May 11th issue of the FILM DAILY) AND BLUMENTHAL SPEAKS THE MINDS OF HUNDREDS OF OTHERS NEXT SHORT SUBJECT QUARTERLY WILL BE OUT SEPTEMBER 13 CONCENTRATE YOUR ADVERTISING WHERE IT ACCOMPLISHES MOST oypiLMDOH vRECOCMtZ» Authority I Cl/it