The Film Daily (1924)

THE ■a^m DAILY Monday, October 6, 19 Incorporations Albany — Picture Holdings, New York. 100 shares common stock, no par value Incorporators, F. R. Wilson, W. R. Walker and R. L. Loeb. Attorneys, Bate, Boyd & Swinnerton, New York. Albany — Rayart Syndicate Corp., New York. 100 shares of common stock, no par value. Incorporators, T. A. Curran, R. C. Ray and M. D. Fields. Attorney, J. O. Trybom, New York. Albany — Tax Free Music Bureau, Ltd., New York. 100 shares common stock, no par value. Incorporators, H. W. Paprocki, F. H. Butehorn and F. C. Taylor. Attorney, F. J. Knorr, Albany. Albany — Great Music, New York. 800 shares preferred stock, $100 each and 1,000 shares ci'.nmon, no par value. Incorporators. F. T. Burns, L. Tremper and P. Wilson. Albany — Stage Arts Corp., New York. Capital $200,000. Incorporators, M. C. Turnbull, L. M. Brett, and J. W. Fox. Attorney, G. T. Melbourne, New York. Albany — Saugerties United Theater, Inc., Saugerties. Capital $25,000. Incorporators, P. J. Barnes and F. E. Nemec. Attorney, W. E. J. Collins, Brooklyn. Albany — Walden United Theater, Inc., Walden. Capital $25,000. Incorporators, P. J. Barnes and F. E. Nemec. Attorney, W. E. J. Collins, Brooklyn. Albany — Elliot Theater Leasing Co., New York. 200 shares common stock, no par value. Incorporators, M. L. Deith, S. Mann and L. Probst. Indianapolis — Adelphia Garden Co.. Hartford City. Capital $20,000. Incorporators, E. W. Cains, A. W. Tindall, M. A. Caines and V. Tindall. Albany — M. R. M. Enterprise, New York. Capital $6 000. Incorporators, F. Marks, A. H. Rosen and A. Marks. Attorney, L. H. Pink. Albany — Triart Dist. Corp., New York. Capital $10,000. Incorporators, B. F. Crowley and R. H. Taylor. Attorney, D. B. O'Connor. Albany — Johnson Operating Corp., Brooklyn. Capital $10,000. Incorporators, W. G. Twyford, J. J. McCann and F. G. Colgan. Dover, Del. — Zimmerman Theatrical Corp., Wilmington. Capital $100,000. Dover, Del. — Sunset Beach Corp., Capital $50,000. Dover, Del. — James M. Wheelan. Capital $25,000. St. Louis — Gene Rodemich Publishing Co. Dover, Del. — Elrae Corp. Capital $500,000. Putting it Over Here is how a brother exhibitor puts his show over. Send along your ideas. Let the other fellow know how you cleaned up. Haug Scores Again Valdosta, Ga. — A description of how C. D. Haug, Metro-Goldwyn, put over the "Greater Movie Season" week at the Strand, is given below by W. F. Howell, manager of the house: "Teaser Campaign one week in advance, regarding 'Metro-Goldwyn Greater Movie Season,' two inches daily, leading up to a double page spread Saturday. "We came out with a double page spread on the Saturday before the opening of the season, in The Times. "Special stories were carried daily one week in advance. "A Scaramuche picture setting was used during the week with floral decorations, and color lighting eflTects opening the prologue at each performance. "One thousand heralds were mailed with an imprint of the week's program and mentioning the movement. "Two hundred special block lettered window cards were put in merchant" windows on the Main Street. Permission was given by the Street Railway Co. to put the cards on the posts. One hundred cards were placed in ten nearby towns within a radius of eighteen miles. "A four column ten inch add, in a supplement eight page co-operative merchant paper, gotten up by the Chamber of Commerce once a month, 7 500 of those are mailed in the rural district of this county. "Two large cloth banners, 3 by 10 feet long, were put on each side of the street cars, reading: "Valdosta's Metro-Goldwyn Greater Movie Season," and also the entire week's program. "Every soda mirror, as well as cigar stand, had writing on their mirrors announcing the Season. "Tuesday at the Rotary Luncheon I announced this movement, and also on Friday at the Kiwanis Luncheon. "Every merchant was personally solicited by the writer as to acquaint his customers with this movement. Unique Lobby Display Seattle — Steady burning lamps for use through day and night was an idea of Leroy Johnson, of the Liberty, during the showing of "When A Man's A Man.'" Black and white stills were used on both sides of the shadow boxes and the box office, forming a neat and attractive column. The title of the picture was worked out in ten watt daylight lamps — steady burning. The border of lamps wound around two side sections of the lobby panel and were of amber color. They were connected on a flasher. A cut-out, in the shape of a book, was used on top of the marquee and lighted at night so that all passersby could read its message. Drawing Contest Featured Syracuse, N. Y. — Cliff Lewis, of the Strand, used an original idea in putting over "The Perfect Flapper," in the nature of a drawing competition, arranged in co-operation with The Telegram, whereby all readers were invited to draw their conception of "The Perfect Flapper." In order to get away from the sameness of the usual campaign, the people of Syracuse were invited to give their conception of "The Perfect Flapper" in a charcoal or crayon drawing, a pen and ink sketch, or a water color or oil painting. The contest covered 15 days, giving a total of 1,400 lines of publicity. Almost 100 illustrations were received. The winning sketch was run in the paper on the last day and the three best illustrations were placed on display in a music store." 10,000,000 Match Boxes Free Leon J. Bamberger, assistant exploitation manager of Famous, has completed negotiations with the Lion Match Co. of New York, for the manufacture of 10 000,000 packets of wax paper matches, the covers being lithographed with the Paramount trade mark and the slogan, "If It's a Paramount Picture, It's the Best Show in Town." The match company wil limprint the local theater's name free of charge on all orders received. The exhibitor may then place the matches in cigar stands for distribution, or for use in exploitation campaigns. Usual Campaign Stuff Successful A popular orchestra in a leading hotel playing "Love Has a Way," the song-theme melody in "Dorothy Vernon of Haddon Hall." as a featured dance number, and also broadcasting this number by radio, was one of the features of exploitation when that picture was shown recently at the People's. THE CIRCLE Indianapolis, owned by Robert Lieber, one of the finest theatres in the world, has booked I J i i I HAROLD BELL WRIGHT'S 1 I "THE MINE WITH THE I IRON DOOR" j I This is only one of many who | i have booked the great Ameri ' I can picture "sight unseen." 1 They KNOW. [ Do you want gold? Get it from i "The Mine." | Directed by Sam Wood, with I Pat O'Malley, Dorothy Mac j kaill, Robert W. Frazer, Mary j Carr and others equally noted. I It's a Sol Lesser Presentation ! . i Have you beer placed onThe TfT Oc cAc, ^ ^^^ i&T^ -^:/cue^ ^^-^^l/lS^tiT X<:^ ^^ ^ cX ^'^^^^^^.A^ n^ J^Mi