The Film Daily (1924)

iTHE brAdstreet FILMDOM r^RECOCNIZEi Authority XXX No. 9 Friday, October 10, 1924 Price 5 Cents REVENUE By DANNY e what Shauer of Famous That he anticipates forusiness. To "exceed doc." In a short time. it is too optimistic. No on about that. Because "amous domestic seUing ne. Functions a l(;t better. the foreign. there is also no doiiht about hat Famous, as well as pracevery other concern. Is lookimproved grosses. From the field. Chiefly because prods been undersold. Badly sold, handled. .'\nd this chiefly behe foreign business. Hasn't had cntioii it deserves. From those It has been regarded as just h cream. When in fact it has luch more than tha*. ^ithiii the next few years ; for thifs: a betterment of •ign orgaitizations of all panies. With a correspondivxproved gross. Because it lilly to imagine that one of the world. Should proe two-thirds of the revenue picture. Which is exactvhat seems to be the idea rresent. ^ American methods. Which esultcd in real figures. For jictures. Can — and will be — ted. .\]\ over the world. There company in the business. is receiving from the foreign Anything like what it is cn Bo. "Sid" on Broadway . « n Sid Grauman docks today. |u ' mean something. There is a big idea on foot. To transIhis premier showman. To a Evay house. And let him siiow ling. Now the idea is more . nebulous. Several developmay choke it. But if it works wrt| there is a fair chance that it with Grauman on Broadway, other gentlemen will have ling to think about. he question of additional ses on Broadway brings to It this point: what product °*% such houses use? Or will be compelled — because of (Cotitinued OH Fa</e 2) NE5 IPE Annual Meeting On 1st Nat'I To Meet at Ritz, Atlantic City — Home Office Group Leaves The regular annual nioctinj^ of First National Pictures, Inc., will be held this yiar at the Ritz-Carlton Hotel, Atlantic Cit\ . Samuel Katz. of Chicago, Robert Lieber of Indianapolis, and John McCormick, W'est Coast rcprescntaHve together with Richard A. Rowland, Harry O. Schwalbe and Mrs. Florence Strauss of the home office staff leave for the coast resort this morning On Monday, the following departncnt leads will join the others: Hcr'^an Brucnner, F. .A.. Eschmanii. E "nice Johnson Marc Kellogg, C. S. PinK-crton and Sam Spring. The nK'etin"s will rim about lliree la\-s The nirijority of the original ''ranchi^c holders are traveling dircctV to .\tlantic City. Plann-ng Another "Commandments" Mrs. E. K .\dams, chief reader for '^ecil B. DcMille, has left Hollywood for New York to start her yearlv search for new material. It is said DeMille has given instructions that her seareb be thorough. l)ecause of 'lis intention to spend 1925 in the naking of a picture equal in scope to i'at of "The Ten Commandments.' Carewe Film at Piccadilly "Madonn-i of the .Streets," a I'irst ^ :i'ion.-il '•'"I"ase has been booked into 'i" new Piccndilly. "Sundown," om' f 'lie roninanv's specials will o])en al Mie theater on Nov. 1 for two wteks Adds 40 Salesmen Selznick Bribes Force to Creates* Point of Exnansion In Its History Selznick Distributing I'-is incre-i-ed its selling forces witlr'n the i>ast fortnight by l!u addition (>f 40 men throughout its cxciiange-:. l)ringing its sales on^anization to the largest proportions in its liistory. The enlarged personn-d i-; tnade necessarv. according to Selznick by increased product which has cither already been acquired, or plans for the acquisition of which are near rompletion. ,\mong tiie productions on whicli intensive eampaigns will be made are "The Passionate Adventure." "The Greatest I,ove of Ml" and "His Woman." Supplying Westerns J. F. Cubbtrley Organizes Special Exchange in Northwest — Offering Complete Programs (St^ccial to THE FILM DAILY) Minneapolis — J. F. Cubberly announces the formation of the Independent Film Co., with offices in the Loeb Arcade BIdg.. to supply Northwest exhibitors with complete Iirograms. Cnbberley declares he was proni])!ed to form the company to meet demands of exhibitors who have been demanding a better type of westerns without contracting for other pictures which they didn't want. IndependciU Film will release 52 a year, composed of westerns, thrill, stunt and action pictures, on a weekly schedule. To rotmd out the remainder of the program, Cubberley has made an arrangement with Educational to supiiK 52 two reel Mermaids and Lloyd Hamilton comedies and 52 single reel Cameo comedies. The new program will be released beginning Jan. 4. The features will include the Buddy (Continued on Page 4) Three Theaters For Oakland {Special to THE FILM DAILY) Oakland, Cal.— The Golden Gate Theater & Realty Co., a recently formed San Francisco corporation, 'ilans to erect three local theaters. One, to be budt in East 14th St.. near ^8th .\ve., Fruitvale, will seat 1,500. Another at Park Blvd. and East 18th, will also seat 1,500, while the third. Tt Fruitvale and Hopkins, will hold 1,200, Ritz Showing for New Film Selznick will hold a special private showing of "The Passionate Adven■nre" at the Ritz-Carllon on FriIn'' ''veninsi, Oct. 24. There will be lancing before and after the showing, n another ballroom of the hotel < hile the screening will take place in 'he Grand Ballroom The Davises Arrive Israel Davis, owner of the Marble \rch Pavilion the Shenherd Bus!' ind other splendid Enc1i>h theaters Trrived in New York vesterdav from London, accomoanied bv his son. Capt. Edward Davis. Thcv will remain here two weeks and then leave for the Coast. Fox Buys "Havoc" It is understood Fox has purchased iilm rights to "Havoc," one of this season's stage plays. Buys In 14 Houses William Goldman Acquires Half Interest in the St. Louis Amusement Co. (Special to THE FILM DAILY) St. Louis — William Goldman, owner of the Kings theater and recent fiurchaser of the Rivoli )'esterday announced he had purchased a half interest in the St. Louis .Amusement Co. The deal involves 14 tiieaters. Goldman's iiUerest has been held by Harry Koplar until now. Commenting on the transaction, Goldman said: "I am now half owner of these properties and will operate my half interest in the St. Louis Amusement Co., in conjunction with my present holdings, independently of any factions. "Rumors purporting other theatrical interests arc associated with me directly or indirectly in the Grand Ave., theater now in the course of construction I hereby emphatically deny. This new deal is effective as of Nov. 1." Testimonial for Hays I'he Arbitration Society of Amer'ca yesterday presented \\'\\\ H. Hays with a parchment scroll on which were inscribed suitable resolutions, commending Hays for the work he had done in introducing arbitration into the film industry. The presentation address was made by Judge Moses H. Grossman. Daniels in "Miss Bluebeard" Frank Tuttlc. who will direct Bcbe Daniels in "Miss Bluebeard," has returned to the Famous studio from Asheville. N. C. where he and Townsend Martin have been preparing the script. Nebraska Meets 100 Exhibitors at Omaha MeetingChange Schedule of Dues To Daily Assessment (Sfccial to THE FILM DAILY) Omaha— About 100 exhibitors attended the Nebraska M. P. T. O. <onvention at the Royal Hotel. A gemral discussion of situations facinc exhibitors in this territory was held. Among the resolutions adopted was one opposine the sellinir of pictures to non-theatrical institutions operating in competition with theaters and another requesting that trailer services be handled exclusively through the exchanges selling the product. The next vcar's budget was increased to $5,000 and the sysfein of (Continued on Page 4)