The Film Daily (1924)

Monday, October 13, 1924 THE -Sinn DAILY Incorporations 'renton, N. J. — Victor Film Corp., isaic. Capital $125,000. Incorporai,.G. Lisanti, G. Lombardi, C. D' leiio and A. Gallo. ;acramento, Cal. — Screen Arts lb, Los Angeles. Incorporators, rrett Ford, Robert McElroy and C. Hopkins. ilbany — Cbord Pictures Corp. Inporators, Whitman Bennett, MyLesser and Pearl Cohen. )over, Del. — Adriene Studios, Inc. )ital $50,000. Four New Units on Coast acramento, Cal. — During the past ;k, the Secretary of State has nted charters to four new produc 1 units. Screen Artists Prod. j'n. Inc., of Los Angeles, was med by A. W. Hester, V. P. Dick )n, P. Husband, J. S. Wilson and R. Flint, with a capital of $500, Superior Pictures Corp., also Los Angeles, was chartered with ipital of $30,000. The incorpora ; include Tref Willson, Jean ;y, and Ethel G. Walker. The ional Screen Service of Calif., Inc , formed with a $5,000 capital. F. Medlar ,R. B. Wells and D. C. enson are the incorporators. )ther new outfit is Action Pic s, Inc., of Hollywood, with a tal of $25,000. This company was •tered in New York, but has been gnated to do business in this :e. ' i. I ■■ ?spaper and Theaters Co-Operate {Special to THE FILM DAILY) ttawa — A novel stunt is being ked out here between several local ters and The Journal. "See the [['ies Free", is the slogan which Journal has adopted for its classiadvertising section, under a coative boosting plan with the the5. Names of local people, picked andom, are inserted among the fet ads each day and those whose es appear are entitled to ^ double at the theater designated. Russell Theater, Ottawa, To Go (.S fecial to THE FILM DAILY) ttawa, Ont. — The Russell, oldest owntown houses, is to disappear in the construction of a new .000 hotel, according to Russell ' kburn, head of the owning com The Russell theater and the I Hotel form an integral block lowntown section and arrange ,ire being made for the tearing on of both places. Putting it Over 'alladium Picture Plays Start <S fecial to THE FILM DAILY) imento, Cal — Lynn H. Col Gcorge Clark and L. J. Col " . cill of Los Angeles, have formed Hum Picture Plays, Inc., with iiarters in Hollywood, to pro . listing capital at $100,000. ItcGivem With F. B. O. Again l! ^ Moines, la. — James McGivern, d left the business for another w back once more, with F. B. ' booker. Here is how a brother exhibitor puts his show over. Send along your ideas. Let the other fellow know how you cleaned up. "Beau Brummel" Week in Harlem An effective publicity campaign heralded the opening of "Beau Brummel" in the Harleni section of New York, in the nature of a "Beau Brummel Week," authorized and sponsored by the Harlem Board of Commerce in connection with the showing of the picture at the Harlem O. H., on East 125th St. _ In co-operation with Charles Fuller, secretary of the Board of Commerce, A. Costa, of Warner Bros., and Frank ShifTman, of the theater, mapped out an exploitation campaign that tied "Beau Brummel" up with stores of every kind in Harlem, for the purpose of pronioting the "better dressed man." First in this campaign was a "Best Dressed Man" contest, when a $75 suit of clothes, donated by the G. G. G. Clothing Co., was awarded the best dressed man on 125th Street, by the Board. Next evening the winner of the contest was announced at the theater . During the previous week, window displays announcing the contest had been featured all along 12Sth Street, giving prominent space to "Beau Brummel" and the theater. A co-operative advertising campaign with clothing, hat and shoe stores, was effected in the Harlem and Bronx section of the New York American and the Harlem Home News, featuring "Beau Brummel" week and urging the co-operation of all. Distributes Incense Burners Free Minneapolis — Three thousand samples of "Temple of Allah" incense, contributed by the James Drug Co.. New York, at the suggestion of Morris Abrams, Metro-Goldwyn exploiteer, were recently distributed free to patrons of the Ga»rick, during the week prior to the showing of "The Arab." The samples bore the name of Liggett's Drug Stores, and Abrams was consequently able to make arrangements with all the Liggett's stores for snccial window dsiplays. The Garrick also displayed twenty-five 24sheets, 15 of which were illuminated. In addition to this, a shadow box was erected in the inside of the lobby. Distributes Novels to Boost Picture St. Paul — Moe Finkelstein worked out an unusual exploitation stunt for "The Sea Hawk," when it was shown at the Garrick, Minneapolis and at the Capitol here. He had prepared trailer advising his patrons that "The Sea Hawk" w;as coming to the theaters and that copies of the novel unon which the film was based might be obtained at the box office, free of charge, on the understanding that after the borrower had finished reading the book he would return it. Finkelstein boueht 150 cooies of the photonlay edition for Minneapolis and a like number for St. Paul. Big Campaign for "White Sister" {Special to THE FILM DAILY) Dallas— W. G. Bishop, Metro-Goldwyn, exploiteer, and Jean Darnell, publicity head of the Capitol, staged an elaborate campaign for "The White Sister," when that picture played the theater recently. A full account of the campaign, as told by Darnell, follows: "Picture opened Friday', for a run of eight days. In planning our campaign, it was decided that we would confine our efforts to an enlarged campaign in the newspapers and out-door display. "There was no particular need to 'sell' the picture to the public. Our sole need was to let them know it was here. "We doubled our space in the four daily newspapers, and in addition took space in an Italian newspaper as well as an impressive advertisement in a 'Klan' paper. The newspapers here were liberal in 'free' space, and in advance of the picture, we received five different special 'layouts,' embracing scenes from the picture. Two of these drawn by Bishop and later placed in store windows, after being lettered. "We went to extra expense in having special cuts and layouts made for our ads, in keeping with the dignity and beauty of the picture. "On our out-door display, we increased our 24's to 50 from 25. The additional 25 were placed on boards on all roads leading into Dallas. Besides the fifty 24's, we used 60 sixes, 150 threes and 200 ones. More than 15,000 heralds were distributed. "Our average expense for newspaper space is $350. On "The White Sister" we spent $850. A special lobby design was made at a cost of $125 and was one of the most effective we have ever had. "Oil paintings placed in hotels. Slides and trailer used in advance. Our newspaper advertising started one week in advance of picture." Des Moines, la. — Leasure and Morgan's Gem has been taken over bv S. A. Bower. Theater Changes St. Louis — Freund Bros, have in.?tallcd a new Kilgen organ in their Cinderella theater, Iowa and Cherokee Sts. Saint Genevieve, Mo. — The Missouri theater is now under the managment of W. A. Doerge. Raymond, 111. — M. F. Weber has purchased the Community theater from C. H. Smock. Freewater, Ore. — The Silver Star has been sold by Mrs. I. Burrus, to Geo. P. Jungert. New Pantages Unit. (Special to THE FILM DAILY) Seattle, Wash. — The Pantages Theater Co. has been formed with a capital of $50,000 ,by Alexander Pantages and Lois A. Pantages. The company was formed to handle the various Pantages enterprises throughout the counrty. Sacramento, Cal. — The recently formed Pantages Theater Corp., of Seattle, has been authorized to do business in California by the Secretary of State. Approved Pictures Corp Active {Special to THE FILM DAILY) Sacramento, Cal. — Approved Pictures Corp., recently chartered in New York, has been designated by the Secretary of State to transact business in this state. The company has no active capf^al, listing lOQ shares of common stock, with ■ no par value. The incorporators are Cornelia Loewenthal .Irene F. Lazarus and Eleanor Boudin, all of New York. New Coast Theater Unit (Special to THE FILM DAILY) Sacramento Cal. — A. S. Newburgh, G. Kane, E. J. Mouslin, W. R. McWood and Harry Raphael, all of San Francisco, have organized the San Francisco & San Mateo Amusement Co., with headquarters in 'Frisco, to erect theaters in that citv and at San Mateo. Capital listed at $50,000. Graeper's New Egyptian Opens (Special to THE FILM DAILY) Portland, Ore.— W. E. Graeper's new Egyptian has opened. It is a suburban house seating 1,200. COMING SOON PRODUCERS ni<;TPIRlJTING CORPORATION i^OMANCE ^"AL CHRISTIE FEATURE (Adapted from the great ^roadioay success WHATS YOUR WIFE DOING? nine great staiJ iC 'OirKtcd by ff SCOTT SIDNEY n Harry Myers Wanda Hawley Tully Marshall Sylvia Breamer Lincoln Plumcr Jack Duffy Morgan Wallace Mitchell Lewis T.RcyBame? '<■.■•, I I NO 2 turzr'xr^i 'season 1924-192."! THIRTY FIRST-RUN PICTURES