The Film Daily (1924)

THE ■s&aa DAILY Tuesday, October 14, Ml Educate Advertisers Extensive Campaign Planned To Show Large Firms The Importance Of Using The Screen (Special to THE FILM DAILY) St. Louis — Plans for an extensive educational campaign to educate industrial organizations and big national advertisers to use the screen as a medium for transmitting their sales message to the public was decided on at the recent semi-annual convention of the Screen Advertising Association, a branch of the Advertising Clubs of the World, held at the Hotel Statler. The meeting was attended by 100 delegates, representing distributors and producers of advertising film and allied industries. Douglas D. Rothacker, Rothacker Film, president of the organization, in his opening address predicted that the motion picture would eventually replace textbooks in teaching geography, history and other studies in our schools and other institutions of higher learning. He also predicted a great future for films in propaganda work such as safety first campaigns, the Boy Scout movements, etc. M. J. Caplan, president of the Metropolitan M. P. Co., in an address stated that in F,ngland picture advertising is given more encouragement by theater owners than in America, pointing out that of the 1,800 theaters in the British Isles, 1,700 show advertising films -daily as part of their program. Qther speakers contended that educational and industrial films and other non-theatrical pictures do not come in direct competition with picture theaters, but are an asset to exhibitors as they create new patrons by reaching out into new fields that the entertainment films do not reach at the present time. Incorporations Sacramento, Gal. — Screen Artists Production Association, Inc., Los Angeles. Capital $500,000 . Incorporators, Albert Hester, V. Paul Dickerson. Pearl Husband, J. S. Wilson and Walker Flint. Sacramento, Cal. — San Francisco & San Mateo Amusement Co., San Francisco. Capital $50,000. Incorporators, A. S. Newburgh, G. Kane, E. J. Moslin, W. R. McWood and Harry Raphael. Sacramento. Cal. — Rockett Productions, Inc., Los Angeles. Capital $1,000,000. Incorporators, Pay Rockett, Howard Henshey, D. L. Skelly, L. J. Trinkhaus and Joseph Aller. Sacramento, Cal. — National Screen Service of California, Inc., Los Angeles. Capital $5,000. Incorporators, F. D. Medlar, R. B. Wells and D. C. Lavenson. Sacramento, Cal. — Golden State Theater Corp., San Francisco. Capital $1,000,000. Incorporators, S. L. Mackey, B. V. Saye and J. D. Frock. Sacramento, Cal. — Palladium Picture Plays, Inc., Los Angeles. Capital $100,000. Incorporators, Lynn Colburn, George Clark and L. J. Colburn. Sacramento, Cal. — Superior Pictures Corp., Los. Angeles. Capital $30,000. Incorporators, Tref Willson, Jean Riley and Ethel Gray Walker. To Produce In Boise City (.Special to THE FILM DAILY) Boise, Ida. — Boise-Idaho Photoplays Co. has been formed with a capital of $200,000, by P. E. Cavaney. A. Stein, W. Harper, G. King and H. Lawson. The new unit plans to produce in this locale and for that purpose is erecting a studio and laboratory in Boise. Capt. H. R. Zimmer, of Los Angeles, who is also interested, is now en route back to the Coast to arrange for lights, cameras, and the like. St. Louis First In Drive (Special to THE FILM DAILY) St. Louis — C. D. Hill, manager of the local Prod. Dist. Corp. oiifice, has received word that his sales staf? has shot out into the lead in the $4,000 handicap which has passed the ninth week. Pittsburgh is in second place and Boston third. The winner will be given a bonus of $1,500, the second, $1,000 and third $500. More Lee-Bradford Sales Additional sales made by Lee-Bradford have been made to the following: "Passion's Pathway," to First Graphic Exchange, of Buffalo. "Lights of London," "Passion's Pathway" and "A Pair of Hellion."!," to Apex Film of Pittsburgh. "Lights of London," to Art Film, of Washington. "In the Shadow of the Moon," "The Image Maker" and "Who's Cheating?" to Meyer Fischer, of Cleveland, Boise, Ida. — Boise-Idaho Photoplays, Boise. Capital $200,000. Incorporators, P. E. Cavaney, A. Stein, W. Harper, G. King and H. Lawson. Sacramento, Cal. — Gothic Pictures Corp., Los Angeles. Incorporators. Louis Baum, Freda Freeman and Riene Levine, all of New York. Sacramento, Cal. — Action Pictures, Inc., Hollywood. Capital $25,000 Incorporators. E. Sherpick, L. E. Shelley and R. C. Van Aken. Sacramento, Cal. — Approved Pictures Corp., Hollywood. Incorporators, C. Loewenthal, Irene Lazarus and Eleanor Boudin. Dover, Del. — Harris Amusement Co. of Butler. Capital $50,000. Dover, Del. — Crescent Laboratories, Inc. Capital $1,000,000. Dover. Del. — Homewood Amusement Co. Capital $100,000. Dover, Del. — Gulf River Amusement Co. Capital $100,000. Dover, Del. — Evans Moving Picture Co. Capital $100,000. Dover, Del. — Adams Production Co. Capital $150,000. Dover, Del. — Balboa Theaters Co. Capital $2,000,000. Dover. Del.— G. A. T. Theater Co. Capital $2,000. Won't Sell Blocks J. G. Bachmann Thinks It Folly for Independents to Sell Pictures That Way In response to a statement regarding the booking situation in Oakland, Cal., where C. C. Griffin reports difficult}' in buying, J. G. Bachmann of B. P. Schulberg Prod., Inc. declares: "The entire success of the independent market has been founded upon its assurance to theater-owners that they can secure single product, and by changing this policy the independents are surrendering their greatest selling argument. "It will be of interest to Mr. Griffin and to other exhibitors who are experiencing similar difficulties, to know that Schulberg Productions will continue its policy of selling each Preferred Pictured on its own merit. Exhibitors must realize that the evils of block bookings are the same when piacticed by either the independents or the larger distributing combinations. Their defense is to keep open time for the exchanges which still sell individual pictures — the exchanges that arc the only real independents. "I will personally guarantee that no block booking system will ever be put in force to sell Preferred Pictures." Among Exchangen^ St. Louis — A recent addition i sales staff of the local Univers; fice is E. N. McFarland, fori manager of the United Artist change at Omaha. Bert Crowe Shifted Again (Special 10 THE FILM DAILY) Ottawa, Ont. — Bert Crowe, veteran theater manager, has been shifted several times by Famous in recent weeks. After being in charge of the Metropolitan, Winnipeg, he was transferred to the Strand, Calgary. He has now been brought back to Fort William, Ontario, where he is manager of the Orpheum. Screen Arts Club Chartered '.■^ferial to THE FILM DAILY) Sacramento, Cal. — The Scrten Arts Club has been granted a charter. Starrett Ford, Robert P. McElroy and H. C. Hopkins are the incorporators. As noted, the Club will build two buildings, one in Hollywood and another in Santa Monica to be used by those connected with the industry for social purposes. St. Louis — George Chester, man for the local Enterprise _ has been promoted to the mS ment of the Charlotte, N. C. br I Business Booming in Mid-W Cleveland — H. A. Bandy, c( division manager for First Nat returning from a two weeks' through Michigan, Indiana and tucky, says that in each of these • business is on the upward t Bandy further states that the pi business activity in the resp( states will be ultimately felt ii theater. Samuel Tyler To Retire (Special to THE FILM DAILY) Gull Lake, Sask. — Samuel R Icr, proprietor of the Lyceum fci past 11 years, has announced h tention of selling the theater in to retire. THE CAPITAL Dallas, Tex. Has Booked HAROLD BELL WRIGHT "THE MINE WITH THE IRON DOOR" "Sight Unseen" This is only one of many Reasons: Wright has 50,00, readers; splendid cast beadi by Pat O'Malley, DorotI Macljaill, Robert Frazer, MsS Carr; A Sam Wood Productio It's a Sol Lesser Presentatid This tS the gunman bo/d QoAbdd, Who /jeid the Ain ^nd fought her /ad, Oh what a mu^ihe bruise had/ Oh H£UP/ The ^ajtun^ ORIOLES A Hal Roacw /vov^fLTy fcAruRt fm&>y^^'^ Pafh^picture ^^ <>