The Film Daily (1924)

7Ae BRADSTREET of FILMDOM ^rkocmizeb Authority ol. XXX No. 18 Tuesday, October 21, 1924 Price 5 Cents MATERIAL By DANNY The goods. In other words — le play. The vitality of the inistry. The life blood. Because lu can dress the baby dolls. In Iks, diamonds and what nots. nd if the play isn't there, it n't a winner. Which is a louthful. Of fact. And no ncy. That's why every producer. Every chibitor. Every office boy. Throughit the business. Should lend a helpg hand. In securing every aid every 'cnue of help. To bring this about: e constant supply of material. hich means everyone should help. 1 making the Zukor $10,000 award. i>r the best picture story. For the •ar ending Sept. 1 last. A real suc The big idea back of the Zukor award. Is to stimulate authors. To write better screen 7naterial. That's all. Forget the publicity and other value to Famous. It's a big move. In an important direction. Worthy of the co-operation of everyone. Who wants better pictures. So let's all help. Shoot in — all of )u — the names of the five pictures roduced up to Sept. 1 Let them >nie in. Soon as possible. Let's see nv the vote looks. Then maybe ell have a laugh. On the eminent 'Icres. Selected by the Author's cague. Who will award those 10,000 Tries. Home Again While we're on the subject of pro Ktion: welcome home, Earl Hud m. Glad you're back again. Of )iirse there's a difference. Between hen you went away. And your 'ne coming. Because then you 1' just Earl Hudson. And now Mi're M'ster Producer of Srvera! iircesses. With your name on the rren; sitting pretty; and all that nd we're glad you brought back the it should have been S7 — varietic; ^tars, workers, aids, etc., who will ork at the old Biograph. Makes I old New York something like ollywood. So again Welcome, ranger! Out Michigan way there are rumblings. They do say as Marse Henry Ford is figuring (Conttrmed on Page 2) 100% Exploitation Universal Planning Series of Campaigns on All Classes of Pictures Universal is inaugurating exploitation campaigns on all classes of pictures. These campaigns will be started from the home office and will extend to every point playing Universal. Jewels, Western features, two-reel westerns and one and tworeel comedies will receive this special treatment. A staff of seasoned exploiteers. headed by Jerome Beatty, is prepared to give individual attention to the needs of every exhibitor of Universal pictures. Assisting Jerome Beatty, and working in the Metropolitan territory is Joe Weil. Others on the staff and the territories they cover are: Al Feinman, Philadelphia and Washington; Phil Kahn, Boston; Jack Edwards, Chicago; Jack Hays, Pittsburgh; Charles Lowenberg, Cincinnati; Irvin Zeltner, Buffalo and Albany; Robert Gary, Kansas City; Maurice Davis St. Louis; Jack Meredith, Dallas, Oklahoma City and New Orleans; Arthur Janison, Salt Lake City, Denver and Butte; W. R. Mc(Continued on Page 3) Another House for Cleveland (Special to THE FILM DAILY) Cleveland — Joe Laronge has acquired a 99 year lease on a plot at 117th St. and Detroit Ave., on the West Side of which Loew's Ohio Theaters. Inc., will build a 3,000 seat vaudeville' and picture theater. Laronge and E P. Strong are en route to New York where they will arrive today. Dwan Sailing Soon Allan Dwan and some members of his technical staff sail for Paris on the 29th to shoot exteriors for "The Coast of Folly," Gloria Swanson's next picture. Interiors will be m^de here. Three From Seastrom Swedish Director Signs with Metro Goldwyn— His Next, "Kings In F.xile" (.Special to THE FILM DAILY) Los Angeles — Victor Seastrom, the Swedish director brought over bv Goldwyn before the merger with Metro has signed a new contract to direct three more pictures. It is understood his orieinal arrangement was for two which were "Name the Man" and "He Who Gets Slanned." His next will be "Kings in Exile" in which Alice Terry will appear as the Queen. Work starts in six weeks. Christie Here May Arrange for "Charley's Aunt" Release— Will Supply P. D. C. With Two Features Next Year Charles H. Christie arrived in New York yesterday from the Coast on a ten day trip, during which it is quite likely that he will discuss distribution for "Charley's Aunt," the famous old English comedy which went into production in Hollywood on Thursday. As noted, it is this production which Harry Rowson of Ideal will control for the United Kingdom. The picture is being directed by Scott Sydney. Christie incidentally stated that he had two more feature comedies to produce for Prod. Dist. Corp., but that delivery would not occur until some time next year. There will be no activity on pictures of this kind for the next two or three months. The short reel output which is handled by Educational is progressing nicely according to Christie. Three of the Bobby Vernons and two of the Walter Hiers are completed, in addition to the Christie Comedies. Smith Selects Next Two (Special to THE FILM DAILY) Los Angeles — David Smith is preparing to film Booth Tarkington's "The Magnificent Ambersons" and expects to start shooting the end of this month. He follows this with "Baree, Son of Kazan," about Jan. 1 "The Bandolero" at The Cameo "The Bandolero" goes into the Cameo Sunday for a week. Schenck Leaves Tomorrow Joseph M. Schenck leaves for the Coast tomorrow. Jimquin's Meanderings (Special to THE FILM DAILY) Denver — At a road show presentation of "The Ten Commandments" in K. C. an interesting relic was exhibited. The musicians timed up in the pit for several minutes before^ screening and aeain at intermission It gave an uniisual opnortunity to catch the different instruments in their various moods.. And while pondering on the drama of Moses we were greeted with: "Nice, fresh chocolates two bits a box." Toward the finish of the picture the street doors were all thrown onen preparatory for the exit of the audi(Conlinued on Pagt 3) Exhibitor Distribution Michigan Organization to Have 150 Members — Will Buy Outright for That Territory (Special to THE FILM DAILY) Detroit— -A distributing company, to be exhibitor-owned and exhibitoroperated, is in the process of formation here. The company will be known as the Wolverine Film Co., and is designed to include a total of 150 members. Each exhibitor joining the oreanization will be obligated to pay $200 entrance fees. This will give him a principal franchise. For exhibitors in smaller Michigan towns where an outlay of $200 may prove somewhat burdensome, a system of sub-franchises is being developed, based of course, on subsequent runs. These sub-franchises will be sold for $100 It is understood that already 68 "xhibitors have joined and have each subscribed $200. itijrt will be made to secure product tmtil the membership is complete. The pictures will be bought on an outright basis only for the state. The management of Wolverine will be vested in Lloyd Hammond, an old-time film man who has been in the business since the day of Mutual. Paramount Convention on Today Under the general direction of Sidtiev R. Kent, the semi-annual Parattiount sales convention opens at the Hotel Pennsylvania today with all district and branch managers in attendance. Product and policies for the next six months will be discussed. The convention will last one week, Tnd all business sessions will be conducted at the hotel. Hearing Postponed The defense built hy Famous Players in the Federal Trade Commission '^eajing will not be launched today, Ts scheduled. The hearing has been nut off until Oct. 27. Two In Trio Prod. Ben Amsterdam and Gene Marcus Buy Out Tonv Luchese's Interest in Wachimrton Exchange (Special to THE FILM DAILY) PMladelph-a — Ben Amsterdam ind Gene Marcus have bought out Tony Luchese's interest in Trio Prod, of Washineton. Trio Prod, was formed by Amsterdam of Masterpiece Film Attractions. Marcus of 20th Centurv F-lms and Luchcse of De T iixc. all Philad'-lnhia exchancres last March to serve Washington, Virginia and Maryland. (Continued on Page 3)