The Film Daily (1924)

THE -Pll^ DAILY Monday, November 3, 1924 VtLXXXNo.29 Monday, Nov 3., 1924 PriceSCents Copyright 1924, Wid'i Films and Film Folia, Inc., Published Daily except Saturday, at 71-73 We»t 44th St., New York, N. Y., by WID'S FILMS and FILM FOLKS, INC. {oicph Dannenberg, President and Editor ; . W. Alicoate, Treasurer and Buiinesi Manager ; Maurice D. Kann, Managing Editor ; Donald M. Mersereau, Advertr'ting Manager. Entered as second-class matter May 21, 1918 at the post office at New York, N. Y., under tlM act of March 3, 1879. Terms (PosUge free) United States, Outside of Greater New York, $10.00 one year; 6 months, $5.00; 3 months, $3.00. Foreign $15.00. Subscribers should remit with order. Address all communications to THE FILM DAILY, 71-73 Weat 44th St., New York, N. Y. Phone Vanderbilt 4551-4552-5558. Cable Address: Filmday, New York. Hollywood, California — Harvey E. Gausman, 6411 Hollywood, Blvd. 'Phone, Granite 3980. London Representative — Ernest W. Fredman, The Film Rent«r, 53a Shaftesbury Ave., London, W. I. Cmtral European Representative — Internationale Filmscbau, Prague (Czecho-Slovakia), W*nlalplats. Exhibitors Pledge Support The M. P. T. O. A. has pledged its support to Dr. John Tigert, head of the U. S. Bureau of Education, a branch of the Dept. of the Interior, in aiding "American Education Week," to be held Nov. 17 to tZ. Letters have been sent by the exhibitor organization to all its members, urging them to help the educators in every way possible. Atsa Nielson as "Hedda" i^Sptcial to THE FILM DAILY) Berlin — Asta Nielson has been secured by the National Film Co. for "Hedda Gabler," a version of Ibsen's drama. Veiller New in Troy Troy, N. Y. — Anthony Veiller has become manager of the Lincoln. He formely managed the Strand in Schenectady and more recently was with the Schine Bros, in Gloversville. 1 WE ARE IN THE MARKET FO« 1 SINGLE REELS | WHAT HAVE YOU? 1 IRIS NOVELTY EXCHANGE | 729-7th Ave. City 1 Phone Bry. 3377 = i Ge^ K%^ CotP lOt ^^' ptv 220 West 42nd St. New York, Chick. 40S2 Foreign Cables — Geokann, N. Y. Distribution POSITION WANTED BY SECRETARY-STENOGRAPHER Thoroughly efficient and entirely familiar with motion picture industry. Desires position. Possesses tact, initiative and ability. Apply Box G-506, care Film Daily, 71 W. 44th St., N. Y. Kiddie Programs A Hays Development — Admissions Limited to 10 Cents— 100 Shows Mapped Out One hundred complete programs suitable for children have been prepared by the Committee on Public Relations of the Hays organization. A demand for programs of this type has developed in various parts of the country and necessary steps to fill the need are being taken. The preparation entailed in selecting the 100 shows was arduous. Thousands of subjects, belonging to members of the Hays group who are in accord on the plan, were examined. The average program comprises eight reels, a feature, a two-reel comedy and a one-reeler, usually an educational. The features are mainly those that no longer have any commercial value as theatrical properties. Special containers have been prepared which will hold a complete program and will be shipped from one exchange in each city. Admission prices are limited to a maximum of ten cents. The rentals are arranged on an attractive basis, so that the exhibitor can afford to book this sort of a show and help create good-will for his theater. Miami House Opens in Feb. (Special to THE FILM DAILY) Atlanta — Harry Leach, Jr., is here from Miami, purchasing fixtures for his new $1,000,000 theater which will open in February. Gainesville House Ready (Special to THE FILM DAILY) Gainesville, Ga. — The State opens today. It cost $15,000 to build. Hearing Adjourned McDonald of Moss' Broadway Gives Opinions as to Exploitation and First-Runs Charles McDonald, house manager of B. S. Moss' Broadway took the stand in Saturday's proceedings of the Federal Trade Commission against Famous. Respondent's counsel had the witness point out that the amount of good first-runs is so scarce that he prefers to use good second-runs in preference to the firstrun pictures of lesser merit — a fact, which he declared, is often the case. In anwer to questions on the point, the witness stated that the house practices a policy of exploitation for its pictures equal to, if not better than, most first-run theaters on Broadway, and that in newspaper advertising alone from $500 to $1,000 was invested weekly. It was apparent that respondent's counsel had procured the witness to show that he had an excellent knowledge of theater conditions in the Times Square district, and by the token of the witness' statements secured what might constitute expert opinion on points of issue. However, the points at issue were waived until the next hearing, which was called for Thursday at 10 A. M., at which time McDonald will give further testimony. Resumes Juvenile Shows Albany — The first of the "Juvenile Movies" was held at the Mark Strand last week, following the custom of the house to devote every Saturday morning to showing pictures suitable to children and staging a general child's program. "THEY DRAW BUSINESS" HAL ROACH'S RASCALS in (( OUR GANG" 2 REEL =^ ^ COMING SOON i^ PRODUCERS DISTRIBUTING CORPORATION ^iszz2!Z7Si:s!as:sss^. TiECIOESS ROMANCES ""AL CHRISTIE FEATURE Adapted from the ^reat Broadway success WHATS YOUR^ WIFE DOING ? Ffl ^reat box-office cast TROY BARNES LINCOLN PLUMMER TULLY MARSHAU HARRY MEYERS WANDA HAWLEY SYLVIA BREAMER JACK DUFFY MORGAN WALLACE MITCHELL LEWIS Dinctedby ^-SCOn SIDNEY i ■3«^frs=rsk TXmTT yXMT-RVlC noTV rA An Idea Exchange (Continued from Page 1) the prologue to the feature, of thi dance numbers and the like. There is a possibility that, later oaU an inter-sale of drops and general scenic investitures will be arrange, in order to cut the overhead cost of putting on the shows, week bweek. A meeting is scheduled to occur a the Drake, Chicago on Nov. 1( Present members include: Harold Finkelstein, Minneapolis Howard Pierce and Tom Jloult: Kunsky theaters, Detroit; Ed Wei; feldt, Saxe theaters, Milwaukee; A; thur Stoke, Capitol, Des Moines; V. B. Watts, Riaho, Omaha; Ralph I Blank, Capitol, Davenport, la.; At Hymans, operating houses in Chai leston, Bluefield and Huntington, V Va.; Bob Smith, Skouras theater St. Louis; Fred Desberg, Loew the; ters, Cleveland; Ike Libson, Cincii nati; John Harris, Pittsburgh, ai Guy Wonders, Baltimore. Ace Ben is president and Harold Finkelstei t secretary-treasurer. Force of Film Classics Increased Pittsburgh, Pa. — The sales force Film Classics exchange has been au mented by I. J. DeRoy, Charl Schweitzer and Harry Flarity. WHEN— You Want Motion Pictum Mad*, Any Kind, Anywhar*. REMBMBKK EASTERN FILM CORP. 220 WMt 42n4l 8t Chicksring 2110-2111 " JOHN SLOBEY ART TITLES MINIATURE SETTINGS For Productions CLAY MODELLING. ETC 1650 B'way, N. Y. C. Phone Circle 5572 PRODUCERS ATTENTION Foreicn Film Dittribntort AKRA SALES CORPORATION 130 W. 46th St. Phone Bryant 52 72 N. Y. C Specify GOERZ Raw Stock {or QUALITY Solt Disiribuieri: FISH-SCHURMAN CORP. 45 Weit 4Sth SUeet N. Y. Bryant 7243 «. i-it-jll llolliaikcr Liibordlori^ '.t-i. it'll niV IVii. Av. f;'i. Muirsy Hi!f U