The Film Daily (1924)

^ Story in a SheU SlEMMLE, president of the universal pictures CORP. more nor one dollar less than they are worth to you. Question: — How do we know what they are worth to you ? Answer: — Our salesmen and managers, who are personally acquainted with your theatre and your problems, gave us exact facts. They told us what you can afford, what you cannot afford and why. If they had been on your payroll instead of ours they could ^ not have bargained harder in your interests than they did when we were making up our schedule of > prices. Practically every bit of guess work was eliminated. Never w^as there a more scientific price schedule in the business. Question: — How many pictures do we ask you to buy? Answer: — We ask you to buy twelve now. Eleven of these are done! They are ready to show to you. If you cannot hop into your Ford or Rolls Royce and go to our exchange to see them, book them on blind faith in Universal. I'll guarantee that you'll get your money's worth and I mean every word of the guaranty! Question: — Now will you book the Universal pro' duct immediately or, at the very latest, not more than one week after you read this? Answer: — (Tell your answer to the Universal salesman!) ^ ■■■■■■■■■■■■■■■■■■■■■■■■■■■■iiiifi THE GAIETY GIRL Released December 2lst Starring MARY PHILBIN, supported by an unusual cast including Freeman Wood. Otto Hoffman, Joseph J. Uowling, William Haines, Grace Darmond, De Witt Jennings and others. Adapted from the Good Housekeeping Magazine ->ory "The Inheritors" by I. A. R. Wylie. A King Baggot Production THE TORNABO ^ Released January 4th Lincoln J. Carter's sensational thrilling melodrama, siarnng HOUSE PETERS with an extraordinary cast including Rutn ClitTord and Snitz Edwards. A King Baggot Production. The Fiiiest Western Features on the Market HOOT GIBSON !n the greatest action releases of his career. "The Sawdust Trail " "Hit and Run" "The Ridin' Kid From PowderRiver" Directed by EDWARD SEDGWICK JACK HOXIE Starring in six five-reel westerns, the first three of which ftrc FIGHTING FURY. DARING GHANGES& FLYING HOOhS in which he is supported by the Famous Universal Ranch KiJcrs. WILLIAM DESMOND and other popular stars will be featured in the remaining six.. The Famous Universal Ranch Riders a group of wild-riding, daredevil horsemen, recruited Iroin every corner of the Western plains, will be an added feature in Universale Western dramas— titles to be announced. SHORT SUBJECTS JACK DEMPSEY In the "FIGHT AND WIN" Pictures The World's greatest fighter in a series of ten two-reel ICnockouts —released one every other week— the greatest shor^siibjeci box office betl ever produced. Directed by Erie Kenton..' TWO CHAPTER PLAYS (( n Wolves o£ the North Starring WILLIAM DUNCAN with EDITH JOHNSON. Directed by William Duncan. 10 Episodes. Released in September. (( The Riddle Rider »» T Starring WILLIAM DESMOND and EILEEN SEDGWICK. Story by Arthur Gooden. Directed by William H. Craft. 15 Episodes. Released in November. CENTURY COMEDIES Featuring the finest stars in the comedy Held, Buddy .Messinger. Bubbles, Speck O'Donnell, Harry McCov. Al Alt. Hilliard Karr. Wanda Wiley, the Century Follies Girls. Pal the Dog and others. 2 Reels each — Released one a week. Hysterical History Comedies The big new idea in the comedy field^huinoroits hurlcsguc on historical characters. Series of 12— J Reel each. Released every other week. Universal One-Reel Comedies Featuring IJERT ROACH 26 one reel comedies. Released one every other' week. 2 Reel Westerns 52 — 2 reels each— released one a week. THE GUMPS Featuring Joe Murphy and Kay Tinchcr. Series of 12. One reel each. Released every other wet'k. International Ne^vs Released twice a week. Advertised daily to over twenty niillioo readers in all the Hearst newspapers. S the PICTURES at^^Liveand Let Live^^ Prices