The Film Daily (1924)

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Dte Council Mn&xhibitor , Not one director, but a council of many will consider the problem of making BLUE RIBBON PICTURES in the most practical way . . . Not the way the technical man wants them made . . . Not the method suggested by the author or art director... Not according to orders of the man "higher up"...5C/T THE WAY IN WHICH YOU, THE EXHIBITOR, WANT THEM MADE! You know the needs of the box-office better than any individual in the field. We directors know the limitations and possibilities in the making of pictures. We are going to get together on "BLUE RIBBON PICTURES" and make BOX OFFICE MERCHANDISE. The success of these pictures will not be dependent on any one director but on group consultation of our members . . . and finally on YOU, MR. EXHIBITOR! A cooperative policy between the exhibitor and the M. P. D. A. group will give you more of a hand of the making of pictures than you ever had before ! It will also give us as directors a more intimate knowledge of the improvements you constantly have in mind. MOTION PICTURE DIRECTOFj (Produciij MOTION PICTURE DIR; Franchisea t GRAND-ASHER DISTRIEl 1 ^^O T\rr%ctA-\\T€k-%T _