The Film Daily (1924)

Thursday, July 17, 1924 THE Jj^^_Dj DAILY Houses Close Around St. Louis (Special to THE FILM DAILY) St. Louis — Recent closings in this territory include: The Queen, Shawnetown, III.; Idle Hour, Elvias, Mo.; New Grand, Marion, 111.; Roland, New Madrid, Mo.; Atlas, Cave-in-the Rock, 111.; Lyric, Cowden, 111.; Liberty, Cabool, Mo.; Victory, Dowing, Mo.; Cozy, Grand Chain, 111.; Regal, Mexico, Mo.; Dixie, New Franklin, Mo., and the Princess, Queen City, Mo. Outlook Good in Kansas (Special to THE FILM DAILY) Kansas City — H. E. Corbyn, manager of the Blank interests in this city, upon his return from an extensive tour through the State, declared that the outlook for the new season was good. Crop conditions are favorable, he said, with a bumper wheat crop expected. No Slump in Phila. (Special to THE FILM DAILY) Philadelphia — -Exhibitors hold that there is no acute depression in business as has been usually the case other summers. For example, the Stanton, which formerly has been closed July and August, has, up to the present time, remained open. Sawyer-Lubin Move Sawyer-Lubin have moved to the offices formerly occupied by Louis B. Mayer at 383 Madison Ave. 'I'liC office now occupied by Sawyer-Lubin will be used by Harry Kosch, attorney. The Biograph studio has been decided upon for the production of "Sandra." Dallas Exhibitors Hit Again (Special to THE FILM DAILY) Dallas — Theater managers have received word from the Ministerial Ass'n, warning them not to sell tickets before 2 o'clock on Sundays, this move cutting off an hour. The former agreement called for 1 o'clock. Rochester Plans Frolic (Special to THE FILM DAILY) Rochester, N. Y. — Theater owners of Rochester will hold their annual picnic at Point Pleasant, a nearby resort, on July 22. Michael J. Carr, niiinager of the Lyndhurst, is in charge of the arrangements. Operating Under New Tax (Special to THE FILM DAILY) New Orleans — Practically all of the local theaters are now operating unci' r the revised admission tax, giving the patrons the benefit of the reduction on admissions of 50 cents and under. Ray's First Near Ready (Spi-tial to THE FILM DAILY) Hollywood — "Dynamite Smith", the first of the Charles Ray scries to he made for release through Pathe, has been finished and is being edited and titled. Banner Sells for Wisconsin Sam Briskin, of Banner Prod, has closed a contract with Jack Grauman of Celebrated Plaj'ers, Milwaukee, for the state of Wisconsin on forthcoming Banner productions. Putting it Over Here is hoiu a brother exhibitor puts his show over. Send along your ideas. Let the other fellow know how you cleaned up. Sells Oriental Story To Shriners Kansas City, Mo. — Manager Jack Quinlan of the Mainstreet theater, played "A Son of the Sahara" day and date with the Shriner's convention in this city. An effective lobby dressing was executed, consisting of an Arabian tent surrounded by palms and Oriental rugs and boasting the majestic presence of a midget Arabian dressed as a sheik. The ebony hued sheik had an assortment of advertising placards that he turned into a moving picture trailer by his quick slight of hand and shifting of the cards. Oriental drapings that included the Shrine emblem were a feature of the dressing. A Ford driven by a "sheik" in all the Shrine parades during the convention week supplied the street ballyhoo. "U" Cashes In On Convention A timely exploitation tie-up was put over at the National Democratic Convention, by Jerome Beatty, of Universal. It was a score card tally sheet for keeping count of the votes for the various candidates, to be used by radio fans listening to the proceedings by radio. More than 100,000 of these were distributed. At the head of the sheet was the caption: "Vote the straight Universal ticket. Carl Laemmle's Platform is 'Better Entertainment.' " These sheets were used as window displays in radio stores and distributed by them. Each delegate received one for use during balloting. Billing Caravan for "Sea Hawk" A ^hree-car billing caravan has started out of New York to tour as far west as Hammond, Ind., and through New England, as far as the Canadian line with paper of "The Sea Hawk", under the supervision of Jack Pegler, each manned by two men. Each car will carry ISO stands, 200 eight sheets, 500 three sheets, 3,000 one sheets, 100 banners and 2,000 cards. Replenishment of paper will be shipped to them along the line. Checker Cabs Advertise This Chicago^ — During the recent engagement of "Beau Brummel", at Orchestra Hall, every Checker taxicab in the city carried an advertisement for the picture. The taxicab people had printed 8" by 6" stickers each showing a handsome silhouetted halftone of a Checker cab carrying this text: "The 'Beau Brummel' of cabs." These stickers were affixed to the windshields of the cabs. Tie-Up Reaps Reward Cleveland — The manager of the Palace, effected a tie-up with the News-Leader which beside winning new patrons for the theater is getting that house talked about and columns of publicity. This is the way the stunt works. Acting in concert with the management of the Palace, the News-Leader offers two free tickets to the Palace for the ladies finding their pictures in the paper every day. These pictures are snapped at random by a roaming photographer. The result — every morning the sweet ones look over the paper to see if their pictures are in; folks everywhere are mentioning the Palace in the same breath with other news of the day, and the theater profits accordingly. New York Merchants Help "Babbitt," when it played the Rivoli, recently, was accompanied by an extensive advertising and exploitation campaign. Merchant window tie-ups, in all sections of New York, were arranged. Fifty Young hat shops and Gray's drug store, in the theatrical district, cooperated with window displays. The Studebaker automobile agencies along Broadway also helped. "WE NEVER^ISAPPOINT^'-, Henry Koppin Expanding (Special to THE FILM DAILY) Detroit — Henry S. Koppin announces the acquisition of two new theaters, this in addition to the new house he is erecting at John R. and Sixth Mile Road, which will be ready in September. The new houses include the Republic, on Broadway, only a few doors from the BroadwayStrand. It seats 400. The other is the Olympic at 4820 Michigan Ave., both theater and property having been purchased in this deal. Pauline Frederick With "U" (Special to THE FILM DAILY) Hollywood — Pauline Frederick has been signed by Universal. She will appear in a picture under direction of Clarence Brown. GENE MARCUS of Philadelphia visited New York yesterday and said of Baby Peggy in u ft INCORPORATED 220 WEST 42^-° STREET NEW YORK PHONE-CHICKERINC 2937 ALLAN A.LOWNES, CEN.MCR. Captain January "It's the biggest box office attraction of the year — a marvelous star — an overpowering story — a magnificent cast." It's a Sol Lesser Presentation Distributed through our territorial franchise holders who own and operate individual distributing branches in every key center. COMING SOON ry^^x.-x-.r.-".."^|J:M.llMJ.V10hJ:ll:!lkJi;rcfif.l;H.);y:Sd»v^^^^^ THE WISrVIRGII<r STAftKiNG eiMER HARRIS m SPECIAL PRODUCTION OiKCCTCO By /*S LLOyO M Patsy Ruth Miller AND Matt i Moore h ^^r*\^fci^rfak ^^irf^ d^ ^Otm^^ 4^ ^^ ^^ d^ ^^ rf^ ^^ -^^ -*^ -*^ -"^ ■'•^ -^^^-^^ -^"^ ^^*^ -^^ -^"^ 1