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Here is what this picture is doing at motion picture houses now at popular prices:
Salt Lake City: In four and a half days breaks all records previously set up for week. Atlanta : Got $18,000 at Howard; best previous record of any picture is $15,000. Seattle: Forced to hold over for three weeks, and still they came! Winston-Salem, N. C. : (Telegram) " 'Covered Wagon' turned them away for four days." Turlock, Cal. : Played to paid admissions amounting to entire population, 3,500.
This hilarious matrimonial comedy, which Cecil B. DeMille's two assistants produced under his supervision, is catching on like wildfire. Nothing but glowing reports from coast to coast.
Los Angeles Times says : "Six reels, a hundred laughs, and about nineteen gasps. Leatrice Joy is marvelous." Wid's Weekly gives the showman's angle: "Very good entertainment. Your gang will go out boosting. As comedy, laugh-getting entertainment, this is a splendid value."
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The Covered Wagon
A JAMES CRUZE production (X CpammountQicture
From the novel by Emerson Hough — Adapted by Jack Cunningham.
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Story by Elizabeth Alexander — Adapted by Sada Cowan and Howard Higgin — Directed by Frank Urson and Foul Iribe.
In New York, this sterling picture did fine business in hot, muggy weather at the Rivoli. And even better at the Metropolitan, Los Angeles.
"One of the best films we have seen for some time, a film which will appeal to people in all walks of life and of all ages," said the New York HeraldTribune. And the N. Y. Evening Post: "Real contribution to the higher standards of picture-making."
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From Wm. J. Locke's "The Mountebank" and the play by Ernest Denny — Screen play by Willis Goldbeck and Julie Heme.
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