The Film Daily (1924)

Wednesday, August 13, 1924 THE ■c^H DAILY Looks For Boom (Continued from Page 1) headed film child of Marcus Loew, represents a sensible reduction of waste and parallel overheads, through Metro's absorption of the Goldwyn and Mayer individual entities. Within a few weeks this elimination of one nationwide distributing system for the sale and delivery of pictures ended a drain that represented the better part of a $40,000 a week operating overhead. There are still fourteen of these nationwide systems of branch offices representing that number of companies parelleling each other in about the same exchange of branch cities." Computing the releases for the "new season, Forbes uses the analysis published by THE FILM DAILY recently. Says Germans Will Cash In (Special to THE FILM DAILY) London — "Kine. Weekly," speaking of the lifting of the McKenria duties declares the move is certain to mean a big increase in the nurnber of foreign pictures imported into England. The publication says Germany and Austria are very active, and at least one big German firm is arranging to open offices here and agents are busy preparing to market their wares. Another Week For "Wagon" "The Covered Wagon" will be I pt for a third week at the Rivoli. Miring the noon and supper shows, a honofilm transcription of the musi,il score by Hugo Riesenfeld, is cndered. The Rialto will show "Empty lands," next week. Brooklyn Theater Planned The Bulkley & Horton Co., has ised the vacant southwest corner of astern Parkway to Union St. and renting Rogers Ave., Brooklyn, to iie Mar-Kos Improvernent Corp. vhich will erect a theater and stores )H the property. "Beaucaire" Opens in L. A. (Special to THE FILM DAILY) Los Angeles — "Monsieur Beauaire" opened at Grauman's Million )i)llar theater Monday night to a I illiant assemblage. Ind'p'ts Meet Soon (Continued from Page 1) When the consensus of opinion on that subject is secured as well as the reaction toward the closed territory situation where state righters are blocked out because there exists no adequate exchanges, a further meeting will be held. "Oh Doctor!" Cast Completed (Special to THE FILM DAILY) Hollywood— The cast for "Oh Doctor!" with Reginald Denny starring, has been completed by Universal. It includes Otis Harlan, William V. Mong, Tom Ricketts, Lucille Ward, Clarence Geldert, Mike Donlin, Blanch Payson, C. L. Sherwood, George Kuwa and Martha Mattox. Harry Pollard is directing, with Mary Astor opposite Denny. "Bob" McGowan in New York "Bob" McGowan, director of "Our ang" comedies, is here with Mrs. ^IcGowan for a three or four weeks' ication. Chicago Audiences Decreasing? (Special to THE FILM DAILY) Chicago — According to Miss K. L. Halley, of the University of Chicago, film audiences are growing smaller and a 50% decrease in the number of local theaters has taken place durmg the past eight years. Miss Halley blames this on a tendency of elaborate production, which has accompanied the rise of the "super" theater, thereby crowding out the smaller houses. Warners Give Party Los Angeles— The home office group of Warner officials entertamed 400 at dinner the other night. Exhibitors, stars and directors were among the guests. William SkirboU Here William Skirboll, representmg Skirboll Gold Seal Prod, of Cincmnati and Cleveland, is in New York. Headquarters at Principal. Leviathan Arrives The Leviathan, carrying aboard a number of film personages did not dock until late last night. The storm was partially responsible. In The Courts City Court Justice Valente has directed judgment for Morns Aisenstein for $4,681 in the suit brought against him by the D. N. Schwab Prod Inc. The Schwab company sued for $2,000 which Aisenstein was alleged to have received as the property of the plaintiff in 1921. and Aisenstein counterclaimed for $AWU on a note made by the plaintiff to Aisenstein, Woronock & Sons, Inc FRANCES MARION! How much would you charge for a nice stylish plot like Ben Hur only more original ? We offer you half ! IN HOLLYWOOD From Cloaks and Suits to Cloaking "Beauts" Released October 12th i ali/lgreverybodysays arethebestbiq^jnsi^t With a tremendous all star cast A CLARENCE BROWN PRODUCTION Presented by CARL LAEMMLE "Butterfly" i* one of the' finest society comedy-dramas ever made. It is a dramatic adaptation of the extraordinarily popular novel by Kathleen Norris one of America's most popular authors, which has been read by more than six million people. "Butterfly" (the title role) is played by Laura La Plante, who so distmguished herself in "Sporting Youth" with Reginald Denny. Miss La Plante gives a great characterization of a beautiful, fascinating, child-like woman, full of clever, selfish tricks — whd is a natural flirt, passionate and headstrong. She is superb, and will be irresistible to any audience. It was produced by Clarence Brown, the same directorial gemus ^responsible for such tremendous hits as "The Acquittal" and "The Signal Tower." The picture has been sumptuously produced. The exteriors are full of natural beauty. The interior sets are splendid. The women are gorgeously gowned. The all-star cast is genuine. It includes such stars as Normaa Kerry, remembered for his work in "Merry Go Round" and "The Hunchback of Notre Dame;" Ruth Clifford. Kenneth Harlan and T. Roy Barnes, stars of many successful productions. ... , j t The story contains excellent dramatic situations with plenty of comedy of the side-splitting variety. It is a modern story of a little imp who, through her passion for flirting, wrecks the lives of her only sister and her dearest friends. A picture of the worst side of a good girl-;-the best portrayal of a female troublemaker that has ever been given screen audiences. . And last, but not least, because "Butterfly" contains boundless exploitation possibilities.. The opportunities for ballyhoo, window tie-ups, newspaper and stage presentations are unlimited. Nationally Advertised in The Saturday Evening Post. One of Universal's first big 12 Jewels for 1924-25