The Film Daily (1924)

THE I'riday, August 22, 1924 New Operator Deals T. O. C. C. Signing Contracts with Reel Club— Circuits Still Dickering The T. O. C. C. has begun to sign contracts with members of the Reel Club, an organization of operators functioning separately from the Local No. 306, for the 1924-1925 season on the basis of last year's scale. A statement issued yesterday declared that, inasmuch as many theaters have been using Reel Club men and others have been securing their operators independently, it is expected no great difficulty will result. In the meantime, circuits and Broadway theaters are still dickering with 306. Another meeting was held yesterday and one is scheduled for today at Pat Casey's office. Negotiations with stage hands will be taken up later. Putting It Over Fisher Makes a Buy {Special to THE FILM DAILY) Cleveland — Meyer Fisher, of Fisher Film Exchange, has purchased from Aywon six Tom Mix 5-reelers and six Big Boy Williams 5-reelers for Ohio. Stillman, Cleveland, Reopens (Special to THE FILM DAILY) Cleveland — The Stillman, closed during the past four weeks for redecorating, is open and is running "Monsieur Beaucaire." Everything has been done over, including new furniture in the lounges, new carpets and wall decorations. Loew's Allen, closed during the hot weather period, opened last Sunday with "Manhandled." Continuing Fostoria House {Special to THE FILM DAILY) Fostoria, O. — Mrs. H. E. Mickey is continuing the management of the Majestic, following the recnet death of her husband, one of the prominent exhibitors in the state. Franklin Back CContinued from Page 1) ager will be appointed, probably an Englishman. "The Plaza," said FrankHn, "we hope will serve for British exhibitors as the same stimulus that leading American first run houses did for the business here. Such men as 'Roxy, Sid Grauman, Dr. Riesenfeld, have, through the operation of their houses, proven a ereat stimulus to the average exhibitor here. That is what we hope the Plaza will do in London." He was most enthusiastic over the Tuschinsky Theater, in Amsterdam. "Tuschinsky has never been in America," said Franklin, "but his house is up-to-date in every respect. He gives a brilliant show. The 2,800 seats were full, at a matinee, and he charges 75 cents for his night show. If Tuschinsky can make this success with patronage of conservative Dutch folk it impresses me that the same can be done anywhere in Europe. He is far, far ahead of any showman in Europe. And the success of his house reflects this." Cleveland — Sidney Rosenthal has joined Selznick, coming from the Kansas City Universal office. Here is how a brother exhibitor puts his show over. Send along your ideas. Let the other fellow know how you cleaned up. Helped "Bread" Get "Dough" Washington — "By dad its good" was the Ime used to exploit "Bread" — and "Dad's Bread" during its engagement at Loew's Columbia. The tie-up was effected with "Dad's Bread," a Washington product, and a half-page ad in the Times started the customers coming. "Bread (in very bold caps.) is offered you all this week at Loew's Columbia theater," were the first lines of the big ad. "And also," it continued, "by scores of stores featuring Dad's Bread." Every loaf of "Dad's Bread" was exchangeable for a ticket to any performance of the picture. The exchange could be made at the Washington Times office or at any of the fifteen grocery stores that were listed in the advertisement. The loaves thus exchanged were donated to the Salvation Army, who distributed them to needy families and charitable institutions. The stunt provoked considerable attention. When Oil Cans Went Big Peoria, 111. — Manager A. Milo De Haven of the Madison got an effective theater front display for "Flowing Gold," through a tie-up with the Eraco Oil Co. The "flowing gold" of the title of the Rex Beach novel and photoplay is petroleum, hence the tie-up was a very appropriate one. The oil company furnished De Haven with fourteen big oil cans which were piled side by side in front of the theater. On each can was painted a letter of the film's title. "Flowing Gold" posters, in upright cases, were arranged at either end of the row of oil cans. One-Sheets as Aprons Wilkes-Barre. — Manager Groves of the Orpheum took advantage of an outing given by an organization in that city to get his "When a Man's a Man," before the picnickers. He had printed a special one sheet announcing the showing of the film and arranged with waiters who served refreshments to the 1,500 persons on the outing to wear the onesheets as aprons. Not only did the members of the outing party learn of the showing of the film, but the stunt broke into the Wilkes-Barre newspapers with story and photograph. To Demolish Ohio House (Special to THE FILM DAILY) Cleveland — The Hiawatha at Willoughby, operated by James McMahon, has been purchased by the Willoughby First National Bank. The theater will be demolished immediately and the space used for banking purposes. It is said that McMahon will build another. Two Bad Spots (Continued from Page 1) opinion of many independents, where something should be done so far as distribution is concerned. These are Minneapolis and Seattle, The question of co-operative exchange operation has been on tap for some time. It is possible that a pro-rata system may be drawn up and the problem solved by opening exchanges, sponsored by the organization. The theater problem is likewise a serious one. It does not concern booking combines primarily, but rather producer-owned theaters and the ever-present difficulty of state righters to break into first-runs. Coast Brevities Hollywood — ZaS'U Pitts and Huntly Gordon have been cast for "The Great Divide." Fire Confined to Booth Detroit — An audience of 150 persons were ushered to safety when film caught fire in the BeechwoodDuplex. Fast re-adjustment of the machine was accomplished, another film substituted and the theater reopened within 15 minutes. Plans A Comedy-Serial Los Angeles — Leland Stanford Ramsdell of Hollywood Photoplay Prod., plans a comedy-serial, which purports to be something entirely new in chapter melodrama. The serial is for Pathe release. Five Million in Delaware Company (Special to THE FILM DAILY) Dover — Film City Enterprise Co. has been chartered here, listing a capital of $5,000,000. Report Talmadge Robbery The Daily Mirror reported from Hollywood yesterday that Norma Talmadge had been robbed of $9,000 in jewels. Charles Pufify and Jack Curtis are new additions to "The Snob" cast. H. M. Walker, title writer for Hal Roach is assisting in the titles for "Feet of Clay." Independent Pictures has cast Robert Edeson in support of William Desmond and Helen Holmes in the second of eight society stunt melodramas. Additions to the cast of "The Snob," which Monte Bell is directing for M-G-M, include Phyllis Haver, Aileen Manning, and Margaret Seddon. GREENE. Albany, N. Y. — Staten Island Theater Co., Richmond. Capital $20,000. Incorporators F. M. McNamara, F. O. Driscoll and R. Powers. Attorney, T. F. Cosgrove, West Brighton. Albany, N. Y.— White Prod. New York. Capital 1,000 shares preferred, $100 each; 500 common, no par value. Incorporators, I. Bohn, I. M. Michelman and R. Liebhoff. Attorney, Herman Goldman, 120 Broadway. HAROLD FRANKLIN! Your slogan says "It's the best show in town" Sure, when you play our picture. Incorporations Albany, N. Y. — Around in Par, New York Capital, 20 shares common, no par value. Incorporators, J. Stark, A, Birgel and J. C. Chisling. Attorney, M. A. Schlesinger, 44 ' Beaver St., New York. \ IN HOLLYWOOD ^VWUujKui^ ic -Id From Cloaks and Suits to Filming "Beauts." % % COMING SOON PRODUCERS DISTRIBUTING CORPORATION liiiiK. FLORENCE VIDOR. W EDMUND LOWE '^tdon Iht CLYDE FITCH plaj Adapted bij LAMBERT HILLYER and CHRISTINE JOHNSTON. ^^'■^ "THiaVER. I FILM DRAMATIZATION ^P''*«F^^ll35b**^?iS^^^,, fi SEASON 1924-192S THIRTY FIRST-RUN PICTURES Ai