The Film Daily (1924)

M( Monday, August 25, 1924 THE On Broadway Astor— "The Sea Hawk" Broadway — "Love and Glory" Brooklyn Mark Strand — "Fools in the Dark" Cameo — "Messalina" Capitol — "Secrets" Cosmopolitan — "Janice Meredith" Criterion — "The Ten Commandments" Liberty—The Thief of Bagdad' ' Loew's New York — Today — "Broken Barriers" Tuesday — "Paying the Limit" and "Daring Chances" Wednesday — "Bread" Thursday — "Missing Daughters" Friday— "The Border Woman" and "Unseen Hands" Saturday — "One Night in Rome" Sunday— "The Wine of Youth" Lyric — "The Iron Horse", beginning Thursday Rialto — "The Covered Wagon" Rivoli — "Lily of the Dust" Strand — "Monsieur Beaucaire" Putting It Over Here is how a brother exhibitor puts his show over. Send along your ideas. Let the other fellow know how you cleaned up. Puzzle Stunt Charles Cohen of the Crescent in the Bronx, got his patrons interested in "Torment" by offering free admissions to those who solved a "Torment" puzzle which he had printed on a pink card and distributed at the theater, mailed out, and had peddled in the neighborhood. The puzzle consisted of letters and figures arranged hit or miss from which the recipient of the card was to arrange a perfect sentence. Hundreds of answers were turned in and quite a number of free tickets were issued. Next Week Astor — "The Sea Hawk" Broadway — Not yet determined Brooklyn Mark ..Strand — "Monsieur Beaucaire" Capitol— "Little Robinson Crusoe" Cosmopolitan — "Janice Meredith" Central — "The Man Who Came Back" Criterion — "The Ten Commandments" Liberty— "The Thief of Bagdad' ' Lyric — "The Iron Horse" Rialto— "Lily of the Dust" Strand — "Flirting with Love" Decide Against Sunday Shows (S fecial to THE FILM DAILY) Ocean City, N. J. — A move was started by the managers here to open their theaters Sundays, despite the existing law against such an act. Three lawyers were brought from Atlantic City for advice and instructions on how they should proceed. The attorneys finally advised against the move, declaring, that only fine and imprisonment would be the result. Carroll Fights Tax Bill Atlanta — When a ten per cent tax bill seemed imminent for the State of Georgia, W. H. Carroll of the Rivoli rushed his personal attorney to argue against it at the hearing. The bill was reported adversely and now appreciative Cieorgia exhibitors are contributing to offset the expense incurrcfl by Carroll. Illinois Head Honored Quad City, 111.— The Quad City Theaters Owners Assn. gave Joseph Hopp, president of the Illinois M. P. T. O., a complimentary dinner, following which a business session was held. Demands of the stage hands and salary increases for musicians were discussed. Guaranteed Laughs Sunbury, Pa. — A guarantee that his patrons would get 250 laughs out of "Why Men Leave Home" and offering a rejuid of money paid for the ticket at one cent for each laugh missed, was a stunt used by the manager of the Strand. A card headed "Guarantee" was printed and circulated through the mails, at the theater and from house to house. At the bottom of the card, after the refund offer of one cent for each laugh short of the total, was the note: "We reserve the right to send an yclaimant to our medical expert for examination." The stunt raised a laugh and brought the picture forcibly to the attention of possible patrons. Another stunt, small but amusing, was the distribution of a small sealed envelope on the outside of which was printed, "One Reason Why Men Leave Home, Strand, Monday, Tuesday," with a single loose button in it. Dan Cupid Exploited St. Louis — A clever piece of circular material was devised and used by the Kings here to advertise the showing of James Kirkwood and Lila Lee in "Wandering Husbands." It was gotten up in the style of a doctor's prescription blank, size 3^" X S"/.", on which was printed: "A Prescription for Women" 1. Make yourself pretty— 2. Be a good listener — 3 Never Nag — 4. Keep him well fed — ■ These rules strictly followed, will positively cure all diseases of "Wandering Husbands." Dan Cupid, M.D. These circulars were sent to a selected list of married women in St. Louis. Drawing Contest Pulls McKeesport, Pa.— A sini)>le and inexpensive, yet effective exploitation stunt was put over by the Capitol showing of Baby Peggy. The Capitol ran the following copy: Draw this picture of Baby Peggy and win a prize. Baby Peggy Drawing Contest. Seven prizes will be awarded for the best drawing of this picture of Baby Peggy. First prize, $5 in gold; second prize, $2.50 in gold; third prize, $1.00; fourth prize, 15 tickets to the Capitol to see Baby Peggy in "The Law Forbids"; fifth prize, 10 tickets; sixth prize, 5 tickets, and seventh prize, 1 ticket. Competition is open to any child under 15 years of age. "Newsie" Extra Lexington, Ky. — Earle Hall Payne, manager of the Kentucky, determined to get out big audiences for "The Woman on the Jury" in spite of the torrid days of mid-summer. To do it, he decided to issue a small newspaper rather than antagonize the editors of the local papers by red-lining their editions. The paper was but a half-page in size, with printed matter on but one side, but it was fitted out with flaring headlines, red ink, pictures and plenty of "atmosphere." The "extra" was put into the hands of four regular newsboys at two o'clock Saturday aftternoon, the day before the opening of the film. The "newsies" ran through the streets yelling, "Extra! Extra! Grace Pierce acquitted by the woman on the jury," so that even those who did not take a copy of the paper heard at least the red headline, which was all that really mattered. Auger Back With Vitagraph Edward Auger has returned to Vitagraph as assistant manager. Before 1920 he was division manager for Vitagraph following wlrich he operated exchanges and theaters of his own in Canada. He later became Continental representative for Fox in Paris. Marion Nixon will have the feminine lead opposite Hoot Gibson in "Let 'er Buck". Frank Campeau will be the heavy. Plan Censor Board Seattle — Mayor Edwin J. Brown has taken steps for the reorganization of the present local Board of Censors, which he declares is a joke. It is proposed in the new draft to charge all distributors $1 a reel for inspection. J. H. Hurschman With P. D. C. Salt Lake Citj— J. H. Hurschman, formerly with Famous, now travels through Idaho for Producers Dist. Corp. Saxe House Near Ready Jancsvillc, Wis. — The theater being built for Saxe Bros., of Milwaukee, is rapidly nearing completion. This will make the fourth theater here. Coast Brevities (Special to THE FILM DAILY) Hollywood — Victor Seastrom has finished work on "He Who Gets Slapped". Robert G. Vignola is cutting and titling "Mrs. Paramor". Chester M. Franklin has finished actual shooting on "The Silent Accuser" for Metro-Goldwyn. CRANFIELD & CLARKE, Inc. 729 Seventh Ave., N. Y. RELEASING Hepworth & Edwards Productions Just released: — LILY OF THE ALLEY starring Chrissie White and Henry Edwards Releasing Sept. 1st STRANGLING THREADS starring Alma Taylor and James Carewe TWENTY TWO NOVELTY SINGLE REELS To be released at once cv. ViV. ^ly* '^'>* ..it^. ^ J I COMING SOON PRODUCERS DISTRIBUTING CORPORATION Slorij Oy n n VAN LOAN Dncttik, JEROME STORM mi HUNT 5TR0MBERG CNTlQt PflOOUCnOft I^NOCA T>tl (TftSOMAl SUPCAVISION or ^ HUNT STROMBERG HUNT STRDMBERQ £^ CHARLES R ROGERS /vumtJ Priscilla Deai tn^^slviiu' SEAjSON I924-192S THIRTY FIRST-RUN PICTURES