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Wednesday, August 27, 1924
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VARIETY AUG, I3th^
Last Week — McLean's Good Business at California, $15,200 with "Never Say Die"
FIRST I WEEK ;
Los Angeles, Aug. 12.
Rouglas 'TlcLean In "Kever Say Die," at the <3a]ifomia,ifor two weelcs, seems to be following in the footsteps of Harold L16yd as far as the theatregoers h^re are concerned. Thebu.'inoss at this" housev«due to an unu.sually large advertising an'd exploitation campaign, got off to a big st.irt at -the beginning, and held'jip throughout the initial week.
' Estimates for last weekT* . ,
Cah'fornia — "Never Say Die" (F. BLV
O.) (2,000; 25-85). Douglas McLean.]
Scored ten strike and business first {
week most satisfactory at. $15,200, -|
VARIETY AUG. 20th;
SECONOf WEEK I
dREATRACElNLilASTWEEK
Los Angeles, Aug, 19. ,
Estimates for Last Week California — "I>Jever Say Die" (P. B. O.) (2,00«; 25-S5.) Doing best business for second week of any at" traction In this house during pres* ent soa.<:Qn. $10,000.
The film DAILY AUG.ITth.i
Go to it brother!
"Never Say Die" — Asso. Exhibitors California, Los Angeles
(Week Ending Aug. 9)
DAILY NEWS—* * * contains all the tlirills of Harold Lloyd's comedy, "SaMy Last," and a breezy romance . that has tremendous heart appeal. * * * is photograpliically done to the queen's taste.
HERALD — Yards and yards of laughs, if such a metaphor is pcrmissable, permeate "Never Say Die," Willie Collier's well known stage play " *
RECORD— Here is a consistently good farce, produced by a consistently good far■it^r and his gang of consistently merry
TIMES — To the person who is searching for' a racy, spicy comedy, packed full oi human interest and humorous situations, ♦ • * "Never Say Die," starring Douglas McLean, will be more than satisfactory.
Associated
Exhibitors
/VRTHUA S. KArse ,f"R6S.
PHy^lO\L DISTRIBUTOR. pathe' EXCHANOE, inc.
f^OREICiN REPR6S£NTATiVe SIONEV OARRETT