The Film Daily (1924)

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Read Every Word Out Loud! USUALLY Fm telling you something. Now Fm going to ask you to tell yourself something. YouVe been such good listeners — that Vm sure youll make a great audience for what you yourself will say. This is no game: the making and selling of pictures is a serious business today. You and I and every other exhibitor and producer stopped calling the picture business "a game'' when we threw off our dawdling infants' clothes. I want you to turn to the two pages following*. And — now get this right: Read Every Word Out Loud! This is no cross'word puzzle. Fm almost tempted to call every word on those two pages ^^glad words'' for that^s what each syllable and phrase should mean to you* And twenty 'One times — think of it — say it out loud — 21 times in a row — crack! — bang!! — boom!!! — you will get a white picture. Corking stories — splendid stars and casts — beautifully staged and produced* And to quote the Motion Picture World of November 29th in its review of ^^Oh Doctor": ** Every bit of it is absolutely clean and wholesome with not a single situation that the whole family cannot enjoy." That's typical of "The White List" all the way from number one to twenty'one. It's clean — white — right! You see, "The White List" is a FACT — a universally accepted and established fact. It's the finest.. ♦ But I'm keeping you from hearing yourself say a good thing. You ought to be great in this role — Surely the material — the "lines" are "all there" — on the following two pages. Turn this page quickly — right now! And Read Every Word Out Loud!