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THE
52
j55^
DAILY
Sunday, March 15, 1925
Sennett Star Series — 2 reels The Plumber 1-11-25
The Beloved Bozo 2-8-25
Bashful Jim 3-8-25
Sennett Series — 2 reels Honeymoon Hardships 1-25-25
Water Wagons 2-22-25
Giddap 3-22-25
Serials — 2 reels weekly Galloping Hoofs, beginning Dec. 21. Idaho, beginning March 1.
Sports Pictorial — 1 reel Rough and Tumbling 1-11-25
Brains and Brawn 1-25-25
By Hook or Crook 2-8-25
Sporting Armor 2-22-25
Neptune's Nieces 3-8-25
Traps and Trouble 3-22-25
Stereoscopiks — 1 reel Zowie 3-22-25
Topics of the Day — 1 reel One a week
Rayart Pictures Corp.
Butterfly Comedies — 2 reels
Artist's Blues 3-1-25
The Raid 4-1-25
Moonlight Night 5-1-25
Serial — 2 reels weekly Battling Brewster — one episode
Red Seal Pictures Corp.
Thaddeus and Arline 1-2-25
Film Facts — 1 reel Issue D Issue E Issue F
Gems of the Screen — 1 reel Up the River With Molly 1-20-25 The Magic Hour Do You Remember A Day With The Gypsies Marvels of Motion — 1 Issue B Issue C Issue D
Out of the Inkwell (Cartoon) — 1 reel Ko-Ko in Toyland 1-20-25
Ko-Ko the Barber 2-25-25
Big Chief Ko-Ko 3-2-25
Song Cartunes — 1 reel Come Take A Trip In My
Airship 1-15-25
Old Folks At Home 2-1-25
Has Anybody Here Seen
Kelly 3-1-25
I Love A Lassie 3-20-25
(Cranfield and Clarke, Inc., distribute their "Gems of the Screen" through Red Seal.)
Schwartz Enterprises
Cross-Word Puzzle Series — 1 Reel
Released Once A Week.
Universal Pictures Corp.
Adventure Pictures — 2 reels The Riddle Rider — 15 chapters The Great Circus Mystery —
10 chapters The Fighting Ranger — 15 chapters Bull's Eye Comedies — 1 reel
2-1-25 3-1-25 4-1-25
2-15-25 3-1-25
3-25-25 reel
1-17-25 3-1-25
3-25-25
Under A Spell
1-4-25
Financially Embarrassed
1-19-25
The Lost Chord
2-2-25
The Girl Problem
2-16-25
Papa's Pet
3-2-25
Black Gold Bricks
3-9-25
Smoked Out
3-15-25
Sleeping Sickness
3-30-25
A Nice Pickle
4-5-25
No Place to Go
4-13-25
Century Comedies — 2 reels
Wanda Wiley Comedies
Looking Down
1-7-25
Nobody's Sweetheart
2-4-25
Don't Worry
3-4-25
Getting Trimmed
4-15-25
Producers of Short Subjects
NEW YORK
R ^^^^ , Type Address
Bray Prod Inc. Science, Novelty 130 W. 46th St.
Brewster M P. Color Corp. . . . Color 218 W. 42nd St.
Robert C. Bruce Scenics 370 7th Ave.
Chronicles of America Historical 15th & Locust, B'klyn
Hei bert M. Dawley Novelty Chatham, N. J.
Fables Pictures, Inc Cartoons 1562 B'way
Fitz-Patrick Pict. Inc Music films 729 7th A.ve
Fox News News 10th Ave., 55th St.
^ ^"^? Cartoons Kew Gardens, L. I.
Intern 1 News News 281 William St.
lyes-Leventhal Novelty 1600 B'way
Kinograms News 120 W. 41st St.
Out-of-Inkwell Films, Inc Cartoons 1600 B'way
Pathe News News 35 W. 45th St.
Pathe Review Magazine 35 W. 45th St.
Red Sea Pict Corp Novelties 1600 B'wav
Reel Colors, Inc Color 85 Riverside Dr.
Ricordo Pict. Inc Comedies 1547 B'way
Tony Sarg Cartoons 54 W. 9th St.
Scnwartz Enter. Inc Crossword Puzzles.. Ill Westchester Sq
Pat .Sullivan Cartoons 47 W. 63rd St.
Timely Films, Inc Novelty 1562 B'way
Ed. \ enturini Song films Nanuet, N. Y.
Eltmge F. Warner Outdoor 45 W 4Sth St
Sering D. Wilson Co Color 25 w'. 43rd St'
M. J. Winkler Prod Comedies 220 W. 42nd St.
HOLLYWOOD
.fimmy Aubrey Co Comedies ; 6050 Sunset Blvd.
Sani^ Bischoff Comedies Calif. Studios
r .' x^'-r'n Magazine 6070 Sunset Blvd.
Century Film Co Comedies 601 Sunset Blvd.
Ch:-i.sfe Film Co Comedies Century Studios
Cumberland Prod Comedies 6102 Sunset Blvd.
Denver Dixon Westerns Hollywood
£,• ^ y • • Comedy-dramas . . . Melrose-Gower Sts
Fox Fita Corp. Comedies West. Ave. Sunset Blvd.
Lloyd Hamilton Co Comedies 4500 Sunset Blvd
Indep. Pict. Corp Magazine 1438 Gower St.
Wnrd°l' X7n • P • ■ ,■ Comedies California Studio
\\ ard Lascelle Prod Serial g;
Stan Laurel Prod Comedies
Lewis Prod Serial u ii j
Sherwood McDonald Co Comedies ■.'.■.■.■.■ ' '. im 'Beverl^Rd
Hunt Miller West Prod Westerns .7.^846 Carho'n'w^av
F. E. Nicholson Prod Nove ty 21? Tnft V.\aI
C .W. Patton Prod Serials' .W .-.•.■ : 6060 W Blvi"
Principal Pict. Corp Scientific 7250 Santa Monica Blvd
IZ''^' r r'' r°'^ ^''■■'' •■ 1442 Beachwood Dr
Roach Film Co Comedies Culver rYtv
Larry Semon Prod Comedies Mel^o^e-Gower ""
Mack Sennett Comedies . 1712 au
Universal Pic. Corp Serials ^/^^ "jK
Comedies
J-- White Corp SmS V-V-A^t::^'^
Jeverly Hills -s Universal Citv
Sts. lendale Blvd.
Three Star Comedies The Aggravatin' Kid 1-14-25
Taming the East 1-28-25
Sailing Along 2-25-25
Raisin' Cain 3-18-25
Clear the Way 3-25-25
Edna Marian Comedies Her Daily Dozen 1-21-25
My Baby Doll 2-11-25
Powdered Chickens 3-11-25
Putting on Airs 4-8-25
Puzzled by Crosswords 4-1-25
Dangerous Peach 2-1-25
Hysterical History Comedies— 1 reel Rembrandt 1-11-25
Sir Walter Raleigh 1-26-25
Nero 2-9-25
The Olympic Games 2-22-25
International News — 1 reel
Two A Week on Tuesdays and
Fridays.
Mustang Pictures — 2 reels The Hidden Badge 1-10-25
The Whip Hand 1-17-25
2-7-25 2-14-25 2-21-25 2-28-25
A Pistol Point Proposal 1-25-25 Seeing Red 1-31-25
Tempest Cody Gets Her
Man The Loser Wins Both Barrels The Fighting Terror The Cowpunchers Comeback 3-7-'>^ Storm King 3-14-25
Shadow of Suspicion 3-21-25
Valley of Rogues 4-4-25
The Wild West Wallop 4-11-25
The Line Runners 4-18-25
Sering D. Wilson and Co.
Ebenezer Ebony Comedies — 650 Ft.
The Flying Elephant An Ice Boy
Color Shots — 650 Ft.
The Cottage Garden The World in Color Divertissement
Karlo Kolor Komics— 650 Love's Tragedy
2-26-25 3-26-25
2-2-25
3-2-25
4-2-25
Ft.
2-8-25
Honeymoon Heaven 3-8-25
A Ripe Melodrama 4-8-25
New Redhead Comedies — 650 Ft.
Napoleon Not So Great 2-14-25 |
Rip Without A Wink 3-14-25 Robinson Crusoe Returns
on Friday 4-14-25
-650 Ft.
Wonder Book
Wonderbook Vol. 1 2-20-25
Wonderbook Vol. 2 3-20-25
Wonderbook Vol. 3 4-20-25,
M. J. Winkler
Alice Comedies — 1 Reel
Alice Cans the Cannibals 1-1-25
Alice the Toreador 1-15-25
Alice Gets Stung 2-1-25
Alice Solves the Puzzle 2-15-25
Burton Holmes Travelogues Teak Logging With
Elephants 1-1-25
Tyrolean Perspectives 1-15-25
Under Cuban Skies 2-1-25
The Salt of Anping 2-15-25
A Cabaret of Old Japan 3-1-25
The Garden of the East 3-15-25
Felix Cartoons — 1 Reel Felix Wins and Loses 1-1-25
Felix All Puzzled 1-15-25
Felix Follows the Swallows 2-1-25 Felix Rests in Peace 2-15-25
Felix Gets His Fill 3-1-25
The Memories — 1 Reel The Golden Moonlight
Sonata 3-15-25
The Last Rose of Summer 4-1-25 Home Sweet Home 4-15-25
The Reg'lar Kids— 2 Reels
Ham and Eggs 1-1-25
Masked Marvel 1-15-25
Afternoon "Tee" 2-1-25
The New Teacher 2-15-25
One Glorious Fourth 3-1-25
Good Scouts 3-15-25
Small Men in Line
By EDWIN MILES F ADMAN President, Red Seal Pict. Corp. One of the most significant developments in the field of short subjects recently, unquestionably has been the growing tendency on the part of small exhibitors as well as large firstrun managers to select the special type of short subject that happens to fit the particular program that i they are running on any given week. '
This, to my mind, is the real and ultimate purpose for which short subjects must inevitably be used
When our sales managers investigate further they unfailingly find that this particular exhibitor, is not using his short subjects properly, or that he is not obtaining the maximum benefit derivable from them.' For example, when he was running, a comedy feature, we discovered that ' he was playing along with it a tworeel comedy and a single reel comedy, when it would naturally have been the part of showmanship to , play a varied short subject program j of some kind and to try to include [ in his short subject end of the program something of a slightly more serious nature in order to balance i his comedy feature. Many of these i exhibitors were quite surprised wheni we pointed out to them what they^ were doing and how their short subjects could be made a most effective balancing-rod for their features.