The Film Daily (1925)

Wednesday. December 2, 1925 THE iSMH DAH.V Innovation at Colony (.Continued from Page 1) 'hantom of the Opera" this week. There are 75 people in the cast, nd the costumes are quite elaborate. riie offering is an extravaganza of 'urisian student life, and the scene hows the outside of a cafe in the .atin Quarter, on the occasion of he students' carnival day. Besides he ensemble, special characters such s gendarmes, sailors, boulevardiers re presented. The specialties introluced include high grade singing and lancing numbers. The outstanding eature is an oriental dance in which he girl does some contortionist feats ,hat would make her a drawing card "11 any first grade vaudeville bill. A pony ballet of midinettes stage ieveral numbers. Seven musical lumbers accompany the revue, comjleting a presentation that received m unusual ovation from the audi;nce yesterday. Takes Over Wuerth Houses Detroit — W. S. Butterfield has aken over the Fred Wuerth houses, pomprising the Orpheum and Wuerth, Ann Arbor and the Wuerth, Ypsilinti. Agnew Assigned to Stromberg Hollywood — Frances Agnew, scenario writer has been assigned to the Hunt Stromberg units by M.-G.-M. Lois Weber to Direct Mary PhiJbin? Los Angeles — Lois Weber may direct Mary Philbin in her next picture for Universal. Leaves for Coast Esther Ralston left yesterday for Hollywood, where she will appear in "The Blind Goddess." Boy Scout Officials to See Serial Fred J. McConnell, sales manager of short product for Universal, left New York yesterday for Chicago, accompanied by Franklin K. Mathiews, director of the library department of the Boy Scouts of America, and James R. West, chief scout executive. McConnell will give a preview to Boy Scout execu|tives of "The Radio Detective," a ten chapter serial. May Open Xmas Eve (Continued from Page 1) chariots which appear in the production. Seven Companies for "Big Parade" Seven road shows for "The Big Parade" will be sent out shprtly. Three more are ultimately planned. i^MadH^Mi, Utmost in Screen Brilliancy New German Moves (Continued from Page 1) supply 30 Universal-Jewels. Naturally there is room for others in Germany, outside of the fact that these distributing agencies with which we have tied up distribute not only in Germany, but in other Continental countries as well." City Council Can't Grant License Minneapolis — The city council has no right to grant a regular theater license to a picture house which cannot comply with the city ordinance, the license committee contends in demanding repeal of the council's action in granting a license to the Dewey. The theater already has a picture license but applied for a regular theater license. Gregory to Build $1,000,000 House Chicago — Work started last week on the Mirador Theater block in Cicero to contain a 2,500 seat theater, apartments and stores. The house is being built by E. P. Rupert and R. Levine & Co., for S. J. Gregory. The building will be designed after the French renaissance with pressed brick and terra cotta. Samuel Klein is associated as a consulting engineer. Sedgwick, Sr. in Charge for Tennek Hollywood — Edward Sedgwick, Sr., father of the Universal director, is representing Tennek Film Co. on the West Coast. Eileen Sedgwick is appearing in a series of dog pictures, starring "Lightnin' ", being made for Tennek. First Theatrical Hotel Open Los Angeles — The La Tosca, said to be Los Angeles' first theatrical hotel, opened Tuesday. Harry M Sugarman, general manager of the West Coast, Jr. Circuit, will manage the hotel, which is at Figueroa and Fourth Sts. Moody Finishes Independent Release Hollywood — Kathryn McGuire has finished her role in "The Phantom Pilot," a sea story directed by Harry Moody for the state rights market. He's Now William Cody Hollywood — "Bill" will no longer appear on main titles in connection with Westerns with "Bill" Cody. In the future, he will be called William. PUTTING IT OVER A SURVEY OF MODERN EXPLOITATION By EDDIE BONNS and C. E. CARRIER TWt ERE for the first time is revealed the secrets 111 of the modern science of keeping a name, a product or an idea before the pubHc by means and methods of exploitation. mHIS book is chock full of interesting and constructive information not only about motion pictures but the methods of exploitation employed by our leading industries, corporations and individuals in keeping their names before the public. 1 DDIE BONNS an exploitationist if there ever was one and C. E. Carrier have written a book on 'Putting It Over'. It refers to the value of exploitation in the merchandising of everything from the great war propaganda to the smallest of businesses. It is a fine piece of work; a book every man interested in merchandising or exploitation, in or out of the picture industry, should have. Not only to read but study and digest." — Danny, Film Daily. 256 pages Price $3.65 Postpaid SIEBEL PUBLISHING CORP. 32-34 West 20th Street New York City