The Film Daily (1926)

1926 EXHIBITORS DAILY REVIEW Including EXHIBITORS REVIEW Page 5 SATURDAY, APRIL 3, 1926 No. 20 NY PLANS national Ld campaign elease Twenty TifGems for New Season MAC'S Observations cing a production schedfeature productions for '.7 season, M. H. HoflEpresident of Tiffany ProInc, stated that plans made whereby that cornexpend a considerable Idvertising to launch the for the coming season. 1 be a concentrated effort, to sell the Tiffany prothat the ad campaign will I. through the medium of press, daily papers and iia. ledule announced by Tif; "Twenty Tiffany Gems," ranchised and distributed through exchanges of iny. Titles of the first ten ire: "That Model From Flaming Timber," "Fools n," "The Tempest," "One Love," "Wives," "Sin 'Squads Right," "The ase" and "The Tiger." or Arrives in Cal. cod, Cal., April 3— iukor, Sidney R. Kent and z of the Famous Playersid Publix organizations, ved here to study producle studios. ca's Sweetheart Sails Pickford and her husband, Fairbanks, two of the foremost motion picture I today on the S. S. Conte ino, for a world's tour. it stop will be at Naples, e gone for a year at least, make one or more picoad. eclares Dividend otion Picture Capital Corhas declared an extra dividend of 50c payable lolders on April 15. Many dustry's leading executives le board of directors of this tion. P. T. O. in Texas Politics -H. A. Cole, of Marshall, t of the M. P. T. O.. of and Sam Hefley, former I >f Cameron, who is also a have announced their in of running for the state Ire. SHORT FILM THEATRES THE PL.A.N announced recenily to establish short film theatres has created much comment. Money could be made this way. Many theatres have run short subject programs certain days successfully for years. People like variety. They know if they don't like a certain subject they only have to wait a minute and they'll see new. They know the next subject will be different. The brevity of each subject appeals to people who like to drop into a theatre and not find themselves in the middle of a big feature. As a lunch hour and matinee proposition, it's bound to be profitable. The competition of the bigger theatres at night would be the problem. It's well worth trying at any rate in certain key centres. Details as to how far Mr. Earl Hammons is going with his plans for a chain of theatres handling short product exclusively have not been announced, but it's undoubtedly a move in the right direction. GREAT BOOK NUMBER of Universal exchange managers have written expressing enthusiasm about new hundred-page picture announcement. Asked R. H. Cochrane for copy to see what it's all about. No wonder it has aroused such enthusiasm. Contains just the type of information exhibitors want to have on pictures. No elaborate sales talk, consisting of superlatives. Should be great value to exhibitors in determining on Universal product. Will undoubtedly make it easier for their salesmen. TALKING STRAIGHT NOTICE Bob Welsh plainly comes out and speaks his mind, using phrases that no one can misunderstand. "Associated is not in this business for the purpose of feeding any individual's vanity." "We're not competing with Paramount, Goldwyn or First National." ,. „ "The job as we see it is to sell entertamment for box-office profits." There's only one Bob Welsh in the business. He stands out because of just such sentiments as these. He realizes he's got a type of product that makes box-office entertainment for certain theatres, and he feels that those are the theatres he should make money with. Go to it, Bob! You can't hurt anybody's feelings by honestly stating your platform ! ANOTHER COMEDIAN THE FACT was brought home forcibly recently that feature producers were drafting well-known comedians to play comedy relief. It means a new crop of comedians must be developed for two reel comedies to supplement the few first class comedy players that are left. Charlie Putfy, now playing in one reel comedies for Carl Laemmle, is unquestionably a find. He seems to have everything. He looks funny on ,thc screen, is a mAtfff of pantomime, and will be heard from as soon as he is put in more pretentious pictures. • He should take the high place once occupied bv Roscoc Arbuckle if handled properly. A GREAT RESPONSIBILITY THAT PICTURES OWE a great responsibility to the public is acknowledged by everyone. The Daily Favorite in Bonham, Texas, comments as follows: ... . . xl ^ i .u "The picture show is not a private business in the same sense that a ciotnme store or a grocery store is ; it partakes much of the nature of a public enterprise in which public interest is at stake. It is akin to the school, the forum and the press. It directly affects the entire public life, present and to come Tt behooves the public to see that its best interests arc protected. MOVIE EXCHANGES GO STRONG FOR NATIONALIZING Red Seal Follows Lead Made By Line Up of Columbia Max Fleischer stated when he assumed the presidency of Red Seal Pictures, that within a brief period he would have distributing centers in all the principal key cities. This statement is being rapidly proved, the latest Red Seal Exchange being New Haven and Boston, both of which will be opened on April 15, the New Haven Exchange being operated in connection with Lester Tobias and the Boston one with Tobias and H. S. Snyder. Glucksman in Line Jacob O. Glucksman, brother of Max Glucksman, the export and import film man, has returned from South America, where he controls the film market in Argentine and Brazil. Glucksman has expressed great satisfaction with the plan of Columbia Pictures to nationalize their exchange systems and declares he has signed up for the complete Columbia product and intends to nationalize his exchange in South America as part of an International Columbia Circuit of Exchanges. Many prominent exchangemen around the country, most of whom are allied with the Regional Distributors Association, are lined up to place their exchanges in the Columbia chain. Munroe Returns F. C. Munroe. President of Producers Distributing Corporation arrived in New York from Los Angeles yesterday, after spending over two months on the coast supervising coast production activities. Announcements on the company's new product line-up is expected shortlj'. Shuberts on Curb The N. Y. Curb Exchange, has admitted to unlisted trading privileges the $4,000,000 ten-year 7% gold debentures, without stock pur<jhase warrants, of.the Shubert Theatre Corporation. , They have also admitted a like amount of stock carrying purchase. Joe Seiden Back Joe Seiden, who has been taking special Akeley Camera shots of the rapids with Director Harrv Pollard for "Uncle Tom's Cabin" has returned to New York after a week's absence.