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^ril 3, 1926
Page 15
Whatll iheybe sayingaboatl/ou OTdays/^Nov
OOMETHING to worry about— ^^ hot theatres lose friends rapidly in blistering summer weather. The insidious whisper goes around:
''Keep out of the Smith Movie Theatre— it's an oven, my dear." Or:
''Doris says they roast you alive at the Plazazza — let's go for a ride, instead." Or:
"It's too hot to go to the Reels Theatre— I'd rather die of heat outside."
If they say that about your theatre 90 days from now your summer profits are as good as shot.
Arctic Nu-Air Cooling and Ventilating
This
you ou,
System will make them say, "No ride tonight, Jim. Too hot. We'll go down to the Smith Movie and be cool." Or, "Why spend the afternoon in a scorching house when it's as cool as a sea breeze at the Plazazza?" Or, "The Reels Theatre is the coolest place I know. No more hot weather suffering for me."
Arctic Nu-Air is building hot weather reputations for over 600 theatres. It will do the same for you or no pay.
Easy terms make this moderately priced system a pay-as-you-profit proposition. The big book tells the story — pictures and reproductions of exhibitors' letters.
Blow 2c on the coupon and we'll show you how to blow $$ hundreds of $$ into your theatre.
CLIP AND MAIL
Arctic Nu-Air Corporation, Dept. 3 818 State Lake Building, Chicago, Illinois. Gentlemen: Tell me how to make them say that my Theatre
(seating _._ ) is the "Coolest Place in Town."
Also explain your down payment plan and easy terms.
House Dimensions:
Length .
Width ...
Height
Balcony?
Yes n No n
Name
Theatre
Address
City
-State .
•^