The Film Daily (1926)

i BRADSTREET T FILMDOM Authority \ :xxvi No. 3 Sunday, April 4, 1926 Price 25 Cents The Future \ Hays Looks Down the Road {es How the Motion Picture Einto the Scheme of Things \ I H. Hays addressed the v'tising Club of New York t Vednesday. The highlights is address were published dlowing day. However, be:i in his remarks there were l!ed several interesting and r while thoughts which exirs and others might well :;rve for reference — and use rich of the text is herewith '1 duced : notion picture theater manasucceed must build a regular r?e. He must have the confiif his people, he must have bars" as loyal as the subscribqa newspaper or a magazine, knows that nobody ever n business on a foolthe-peo<is. He knows that the only advertising that pays is truthc|ertising, and today you find picture theater advertising (Continued on Page 10) To Build Four trausberg Circuit, Now Opg 25 in Greater New York, Will Enlarge Chain more theaters will be built <3mall-Strausberg Circuit, Inc., pig the present chain to 29 n Brooklyn and Long Island. of the new houses are al n construction, including the eat house on Junction and (Continued on Page 2) 'eatures Reviewed ow Fingers )x Page Barrier etro-Goldwyn-Mayer ... 6 ert Gold iramoimt 6 Dancer from Paris irst National 6 isures of the Rich iffany Prod.— S. R 7 Lady from Hell ssociated Exhibitors 7 Escape niversal 7 New Champion olumbia— S. R 7 rt Subjects 8 Record Prosperity, Keynote for 1926 Washington — Government reports indicate 1926 will be a banner year of prosperity, even topping 1925. All records for building may be shattered this year. Department of Commerce figures showed $1,143,000,000 worth of building contracts let between Jan. 1 and March 19. This is an increase of $238,000,000 over the same period in 1925. The volume of commercial operations indicated by clearance of bank checks, was nearly $1,250,000,000 higher the week ending March 24 than in the same week last year. Resources of twelve Federal Reserve Banks have increased $95,000,000 in the last year. March collections of income and profits taxes were $499,660000. This exceeds the first estimate by $110,000,000, and collections last March, under the higher tax rates, by $58,000,000. While this gain reflects prosperity of last year, officials point out business now is in a far better position, due to the stimulus of lower taxes. Manufacturing in February showed a 5 per cent gain over February, 1925. Automobile production in February gained 10 per cent over January. . Wilcox had been with me at Para convention. Nell G.— Advt. 60 Lined Up E. J. Smith, Upon Arrival at Los Angeles, Announces Associated Plans — P. A. Powers Returning Los Angeles — Upon his arrival from the East, E. J. Smith of Associated Exhibitors said 60 pictures had been lined up, including three Samuel Hutchinsons starring Edward Everett Horton, six with Bill Cody, four presented by Paul J. Brady and S. E. V. Taylor, 18 from Action Pictures and eight airplane films starring AI Wilson. P. A. Powers is returning to New York shortlv. The Star Still Draws Miller Interests of Kansas Ask Public What Brings Them to Their Theaters and Get the Dope The Miller interests, operating the Miller and Palace theaters in Wichita, Kans., obtained a good line on the public's likes and dislikes concerning pictures in general by appealing for opinions through an advertisement in the "Wichita Beacon." It developed some information that should prove of value to exhibitors everywhere in selecting their bookings. The ad carried a list of queries with (Continued on Page 11) Personnel Man power is the order of the day. The big factors in the industry are lea(h"ng the search here, there, everywhere. Hiding their h"ghts under the proverbial bushels are many men, who will exemplify the desired type. Here's some interesting data. It happens to be about Paramount. The same condition must prevail in other organizations if the truth would out. In Philadelphia, Beverly C. Grififith, former managing director for Universal in England and in charge of production at Universal City later, is now simply a salesman. He has a private income of sufificient proportions to take care of his needs. And yet the excitement of selling grips him. A chap named Calhoun works for Famous out of Columbus, O. Pie is a grandson of the famous John C. Calhoun, so revered in the Southland. And (Continued on Page 4) Busy on Chain Idea Sid Grauman States Two-a-Day Theater Plan Looks Promising — Arranging Details The two-a-day chain sponsored by Sid Grauman is still largely in the discussion stage, but indications are that it will go through. Joseph M. Schenck, it is understood will be interested with Grauman. The Chinese theater in Hollywood, now in construction, will be the first in the chain. Grauman stated yesterday it would be ready in five months. The plans call for 15 or 20 houses, in key cities. Each would seat from 1,800 to 2,000 and charge $1.50 or $2 top. Grauman, who is at the Plaza, expects to remain here for three weeks more. Rothacker Won't Discuss Deal Watterson R. Rothacker, who returned yesterday from the Mediterranean, declined to discuss the pending deal for his laboratories. He said he was not informed on developments. H. J. Yates and Consolidated Film Industries hold an option on the "labs." Action is expected next week. Further Delay in Famous Case Washington — A decision on the reopening of the Famous Players case was not reached at the regular weekly meeting of the Federal Trade Commission Friday. It is understood that the form of reopening was taken up. It is expected a decision will be made early in the coming week. Arrow Committee Meets Today The executive committee of Arrow, will meet today to further consider means for adjusting its present financial difficulties. Harry G. Kosch, attorney for the company, yesterday said that the situation "at the moment looks brighter." Buchowetzki to Direct Jannings Dimitri Buchowetzki will direct Emil Jannings' first American picture for Paramount, when the German star arrives in this country in the autumn. The picture will be "The Thief of Dreams." Brylawski En Route Julian Brylawski, who represented the M. P. T. O. at the Allied Conference in Chicago on Thursday, returned to New York last night. Lasky to the Coast Jesse L. Lasky left for Hollywood yesterday to confer on production.