The Film Daily (1926)

esday, July 13, 1926 Presentations The Rivoli rhe first of the New Waybu7'n zsentatioyis for Publix opened at ! Rivoli on Saturday. It is rewed herewith : ublix has taken another leap ahead of the ure presentation field in its engagem'ent Ned Wayburn to stage units. The first Wayburn's presentations is at the Rivoli. immediately stamped itself as the out nding feature of the various units that e thus far been presented at the Rivoli. yburn, judging from the number of iple, has been kept within the usual limit salary, but at the same time has injected listinct atmosphere about his unit, an at sphere of class and surefire material. The unit is called "Cupid's Holiday" and miniature musical comedy fashion, relates story of two lovers. The opening scene a Cupid drop, a large valentine painted linst it. The girls are placed around the ge, and a premiere danseuse, breaks the entine open with her arrow, and Caroline lite (prima donna) steps forward to greet lover. An appropriate song is sung and couple do a typical musical comedy ice. The girls return for a finale, a fast pping number. Another drop, depicting a little country use comes down and here the comic danc and flapper do an eccentric dance, which ired with the audience. Cupid's Garden, novel scenic effect, is the next scene. ere is a picket fence, with the girl's legs id as the rails and with Miss Nolte singing appropriate song, and then sprinkling the Is, after which they come to life and do 'eral good routines, especially several of girl's specialties. Marie Conway, a beau IjI red haired girl, does a specialty here, i.ying the fiddle and dancing and makes a itty picture. The finale is another smash velty. _ The opening is a "wedding scene, with the Is divided off into best men, bridesmaids jd flower girls. Just as the couple, in |ig and dance, are married they have a ;ap and a quick shift turns the scene into divorce court. A fast dancing finale is ;d and the girls display real musical com\y and revue style, proving that Wayburn In do in tabloid what he has done with ch telling effect on big stages. The 2cialties by Miss Goodwin, Miss Markey n oriental) and the dancing and singing Mary Horan went over big. As the act )od Saturday it looked sure-fire, except for little pruning. After that is done, this it will undoubtedly be a box office winr on the road, especially with the Ned ayburn label at the top. A word m'ust be said about the music d lyrics by Harold Orlob and Bennie issel. They are distinctive and in keeping th the class of the unit. The orchestrains are proof positive of the high merit of voli orchestra and the musicianship of nston and his staff. Foster Secures Material Ray Foster, cameraman, has rerned from Omaha, St. Louis, Kans City and other points where he cured material for "Radio Personities," a series of one-reelers being •educed by Lester Soman for Weiss ros. Sues Publisher George C. Williams, president of le Exhibitors Trade Review Pub. 0., has been sued by Abraham Bernein, formerly of the Exhibitors' aily Review, who alleges salary is ae on a broken contract. Williams )uld not be reached for a statement. ■Bi^sir^i^fl^ LOBBY FRAMES OF THE BETTfeR KIND LIBMAN-SPANJER CORP. 1600 Broadway New York City Tcl-Chickering 5550 . Show Riiom Exploit O Grams Brief outlines of practical exploitation stunts. They give all necessary information the exhibitor needs to put them over. They have made money for others. They will make money for you. This daily list of "Exploit-0-Grams" is intended as a ready reference for the busy showman. File them away. Here is an "at-your-elbow" service of publicity ideas when you run these pictures. Send in your "Exploit-0 -Grams," and help the other fellows who are helping you. "Bigger Than Barnum's" (F. B. O.) Used an immense circus front extending from the roof to the entire marquee. • The front was covered with an immense canvas with big red and white stripes. The name of the attraction was printed across this in great blue letters. Over the marquee was a tent that completed the circus effect, made of canvas in smaller red and white stripes. The entire marquee was covered with the exception of the electric signs announcing the picture. When lit up, it made a very striking ballyhoo that could be seen for blocks.— Colony Theater, New York City. "The Flaming Frontier" (Universal) Gave a special preview to state officials. It resulted in a good break in the news columns of all the dailies. The cominents of the officials were used in the theater's ads and publicity. The views of the officials also employed in special announcements distributed to ParentTeachers Association, the Women's Club, schools and other civic bodies naturally interested in this historic picture of Custer's Last Stand. Three Indians, dressed in their native blankets, feathers and war paint, were used as a ballyhoo on the main streets. They carried neat signs reading: "See my ancestors in 'The Flaming Frontier' at the Columbia." A liberal use of paper completed the campaign which drew business in spite of a terrific hot spell.^ — A. G. Pickett, Columbia Theater, Phoenix, Ariz. "Irene" (First National) Played up the style show idea from all angles. The manager hooked up KOKO IVIRYWHERE Yom* lhi\in wWh -5 Gloria For U. A. Only Star Will Not Make Productions for Any Other Company During Term of Contract Gloria Swanson will not make any productions for any company before her series for United Artists gets under way. Her initial picture will either be "The Woman's Batallion of Death," byLenore J. Coffee, a story based on the famous Russian regiment of women or "Personality." Miss Swanson had two offers under consideration; one to appear in "The Last of Mrs. Cheyney" for Paramount and the other as Mary Magdalene in "The King of Kings" for Cecil B. De Mille. Safier in New York Morris Safier, United Artists' district manager for the Middle West, is in New York. with practically all the important dealers in women's apparel in the city. Show windows were specially dressed and displayed a card carrying a picture of Colleen and announcing the showing. The lobby was dressed with flowers to resemble a summer garden. Florists supplied most of the blossoms in return for advertising. — George J. Schade, Schade Theater, Sandusky, O. EYCHAiSGES EVERYWHD2E "Moana" (Paramount) Covered the entire lobby with compo boards painted to represent a South Sea Island landscape. Tropical ferns were placed all around the walls, completing the South Sea atmosphere. The word "Moana" in great letters was painted on the scenery over the entrance doors. — W. F. Brock, Strand Theater, Knoxville, Tenn. And That's That! By -BARRy OINCE when is Arkansas the West? ^ Most everyone has been speaking of Eli Whitney Collins as a "Westerner" when as a matter of fact he hails from Arkansas and therefore should be classified as a Southerner because if Arkansas isn't down South then they don't make pictures in Hollywood. Ruth Roland who returns to the screen in "The Masked Woman" was unknown to an extra on the set ivho told her she looked like Ruth Rolayid but that she really shouldn't try to look like a celebrity. Then when all the extras were told to sit dow)i and Miss Roland continued to stand the friendly extra slapped her on the bare shoulder and suggested that she be seated. It was not until then that Ruth put the young man in his place. Here's another one of those freak Hollywood bets. Walter Hiers, filmdom's fattest star, and William Beaudine, thinnest of directors, framed it up. Each morning they go on the scales. For every pound Beaudine loses Hiers must pay him five dollars and for every pound Hiers gains the director has to give up the same amount. Noel Smith has changed his name to Mason Noel. Smith, Noel says, is associated with cough drops and things like that and is far too common for a comedy director to be using as a monicker. Goes Abroad Ivan Lebedoff has sailed for a six week vacation in Europe. What do you ask in a serial star ? cAthtetic Ability ? Ask the thirty men he's knocked out ! Good Looks ? He's the best looking man who ever stepped into a ring ! Drawing Power ? Say, you tell em ! GENETUNNEV in a coming Pa^eserial