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Three big editors caught it hot for rcvicHr and 3 big editors say :
"Fox should get first honors in the production race."
««
It has arrived in several ways, not the least important of which is the Box-ofl5ce."
"It is a SHOWMAN'S
picture from start to finish."
William A. Johnson, Editor
MOTION PICTURE NEWS
IF I were an exhibitor or exploitation man or distributor — any one or all of them — I'd like nothing better than to handle the new Fox picture, "Fig Leaves," which, by the way, is the first offering of the new produdiion regime at the Fox Studios under the command of W. R. Sheehan. "Fig Leaves" is about as good a box-ofEce attraction as one could conjure up. Clean as a whistle, and topnotch from every production angle, it has, from the title straight through, a wealth of exploitation material. The Garden of Eden episodes are rich in color. Olive Borden is beautiful and George O'Brien excellent. The display of mannequins and gowns in Josef Andre's alluring establishment is the last word in feminine appeal. The Tech' nicolor effects are surpassing. If "Fig Leaves" is a sample. Fox should get first honors in the production race.
"Red'' Kann of Film Daily
The first evidence of the Sheehan regime has arrived. Not only in New York.
It has "arrived" in several ways, not the least important of which is the box-office. The piC'
ture is "Fig Leaves " It is a delightful and amusing story. There is a gorgeous style parade in
Technicolor, designed, built and concocted for the female contingent. The Adam and Eve
episode which introduces the modern version is cleverly done. It has laughs.
Olive Borden plays Eve. The young woman will bear watching. Fox anticipates much from
Miss Borden. That anticipation is going to be fulfilled right to the last letter. There's a new
star in the firmament.
Arthur James and Len Morgan
MOTION PICTURES TO-DAY
We expected much and we saw more. We saw, to begin with, the most exquisite beauty we have ever seen on the screen or off. We saw the top effect in frocks and fashion, we saw broad and wholesome comedy and an understanding of the problems of domestic life, we saw a whimsicality of treatment and box-office sensuousness that suggests De Mille without in the least being] a copy or imitation, we saw the Celtic understanding of the American public and in the sum total, a lavish, beautiful and withal a homespun story of American life.
Flo Ziegfeld should lay down his tools and journey to Hollywood to receive some instructions from the casting director of Fox's "Fig Leaves." This picture contains more feminine beauty than Ziegfeld has been able to assemble since he started glorifying the American girl. And if this picture doesn't ring the bell it is time for the exhibitor to close up shop.
"Fig Leaves" will appeal to every variety of picture fan and will register especially strong with women since about half of the feature is devoted to picturing beautiful women in gorgeous gowns. The fashion sequences are in technicolor and it will be an unusually sophisticated person who will not receive a thrill at the blaze of color.
NEXT WEEK -^ Harrison's Reports and Variety on "FlQ LEAVES
Member of Motion Picture Producer, and Distributors of America. Inc.. Will H H,^, p,„.m„„.
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