The Film Daily (1926)

THE ■<^< DAILY Friday, July 30, 1926 FILM DAILY Regular Features NOW RUNNING ^^Exploit-O-Grams^' by Jack Harro'wer "Present-O-Grams'' by Arthur W. Eddy "Kno'w Your Industry*^ by Jack Harroiver "Review Of Reviews'' by Lilian Brennan "And That's That" by PhU M. Daly "A Little From Lots" by Ralph WUk "Foreign Flashes" by James P. Cunningham "HoUyw^ood Happenings" by Harvey E. Gausman "Accessory Advice" by Samuel Datlowe "New Theaters" by Charles F. Hynes "Financial Notes" by Samuel Datlowe — A N D — Revie^vs on All Features and Short Subjects Wage Boost Refused (Continued fiotn Page 1) is in prospect, cxhiijitors have opened a training school for operators. Six weeks' courses are being offered under direction of Sgt. H. Saum of the Signal Corps. The fee is $10. In denouncing the propose'd increase, which reaches a maximum of 35 per cent, with a 24 per cent decrease of working hours asked, Brylawski said it would raise the cost of operation in the city $70,000 a^year. This, statement is attacked by Thomas A. Reed, union head. Washington operators get $60 for a 44-hour week. They demand $75 for 40 hours work, with additional operators for some houses. The union asks that an apprentice at $30 a week be hired to turn lights on and off at each performance, in houses whose switchboard is located in the booth. Musicians and stage hands are expected to strike in sympathy with the operators in the event of a walkout. All theater owners have pledged themselves to stand pat in their refusal of the demands . Musicians Union Strong Washington — Strength of the musicians' union here was demonstrated when it ordered out four musicians from the Howard theater (colored") which is running on an "open shop" basis. Because the quartette played the show from memory, the house was forced to close. Exploit O' Grams Brief outlines of practical exploitation stunts. They give all necessary information the exhibitor needs to put them over. They have made money for others. They will make money for you. This daily list of "Exploit-0-Grams" is intended as a ready reference for the busy showman. File them away. Here is an "at-your-elbow" service of publicity ideas when you run these pictures. Send in your "Exploit-0 -Grams," and help the other fellows who are helping you. "Juvenile Comedies" (Educational) Staged an annual baby parade, which featured "Big Boy" — who appears in the Juvenile Comedies — impersonated by one of the youngsters. The kid wore the big men's shoes, derby hat and the infant underthings typical of "Big Boy." He carried a placard with this lettering Busit ness men were the judges, and "Big Boy" won first prize. Newspapers gave the parade considerable publicity, and one carried a photo of the winner. — Allen Benn, Benn Theater, Philadelphia. Hays May Address A. M. P. A. Will H. Hays i& to be asked to address the A. M. P. A. at its meeting next Thursday. Tom Wiley, who is leaving for England, was presented with a traveling bag at yesterday's meeting. At the session, the nomination committee submitted its report proposing the following candidates: President, Walter Eberhardt; vicepresident, Lon Young; treastirer, S. Chas. Einfeld; secretary, Eddie Finney; board of directors: the above officers and A. L. Selig, Charles Barrell, Fred Baer, Julian Solomon and Ed McNamec: auditing comm.: H. C. Bate, chm., Jacques Kopstein and George Harvey; Nat'l Counsellor, U. S. Chamber of Commerce, J. Beatty; advisory council, Glendon Allvine. Charles Einfeld also was nominated for vice president by a committee of seven. "Miss Nobody" (First National) Good use of paper gained the necessary publicity. A large sized beaver board cut-out of Anna Q. Nilsson was used as the principal lobby display. Smaller cut-outs were also displayed. Posters were generously used and many one-sheets bearing an attractive layout found their way into the windows of the most prominent shops. A large cloth banner was stretched out beneath the marquee About 3,000 heralds were used. — C. P. Banaza, Fifth Avenue Theater, Nashville, Tenn. Libel Suit Against "Telegraph" Damages of $250,000 are asked in a libel suit brought by Max Fleischer, producer of Out-of-the-Inkwell cartoons, against Hermis Press Corp., publisher of "The Morning Telegraph." The newspaper, according ic\ the complaint, libeled Fleischer in news items published July 4 and 5. Finkelstein & Welling represent the plaintiff. No statement was forthcoming from the "Morning Telegraph." Hoffman Producing "Block Signal" Hollywood — Renaud Hoffman Prod, has started "The Block Signal." Frank O'Connor is directing and the cast includes Ralph Lewis, Jean Arthur, Hugh Allan, George Cheesebro, Sydney Franklin, "The Red Lily" (M.-G.-M.) Ran a one-inch teaser ad on every page of the newspaper reading: "Watch for the Red Lily." Simultaneously a crew of boys was sent out with door-knob hangers in the shape of tags of white paper on whicli was printed in large red letters— "The Red Lily." Then the paper followed with the regular advertisement with an unusually large headline—"The Red Lily Is Here." A florist put in a special window display with a card containing a still of the show reading: " 'The Red Lily' is at the Hollywood, but every other kind of a flower you can think of is in this window." The florist also furnished flowers and plants for the lobby which bore a courtesy card. — Miss Julia Law, Hollywood Theater, Portsmouth, O. "Up in Mabel's Room" (Prod. Dist. Corp.^ Had special billboards printed, with copy reading "Meet Me," "Let's Go" and "Come On" Up In Mabel's Room, varying the copy on the different stands. The manager also created a novel trailer using, instead of actual scenes of the picture, some of the catchy photos of Marie Preyost and other characters.— Fred Miller, Figueroa Theater, Los Angeles.