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100 per cent exploitable
THAT'S their charm . . .
NAMES that look great in electrics
THEY draw like butterflies to a flame
MARION Davies in "The Red Mill"
JOHN Gilbert in "Bardelys''; Norma Shearer in"Upstage"
SWEET and pretty up there on the marquee . . .
MAE Murray in "Altars of Desire," Buster Keaton in "Battling Butler"
BOY, they stop the passing dollar
AND lure it to your till
LILLIAN Gish, Ramon Novarro, Lon Chaney
M-G-M sure-fire has the names
THEY make Mn Edison's bulbs 1qo|: li)ce diamonds in the sky
THE producers of M'G'M attractions MAKE marvelous entertainments as you well know, but more than that BY putting exploitation pep into the attraction . . . angles, ideas . . . THEY make your promotion of those entertainments a delight WE'VE got a sensational Forestry tie-up set
THAT'S going to make"The Flaming Forest," Cosmopolitan's mammoth production
ONE of the widest'promoted pictures ever released . . .
'JBARDELYS'' is being serialized to millions of readers
AND it's just one of M^G-M^s
SERIALIZED hits
YOU couldn't buy the space that M^G^-M is getting
KR" u^'^^''' Dancer" "Altars of Desire" "The Flaming Forest"
RMU others running daily in coast^to-coast papers
AND remember that"Tillie the Toiler" starring Marion Davies
IS based on one of the most widely syndicated of all comic strips
WE'RE talking it up . . .
D AiALf!l5' ^"^^rica in countless ways
^HnwSi^et^^^"^ P"'^ ''^^' '^ your door
l2?^i?T*"T V^' ^^^^^^ ^^d afterwards THAT S what makes The Parade of Hits
HIT!