The Film Daily (1926)

THE •a^m DAILV Monday, November IS, nULV nPS WWCM M£AN OOUAfiS rOQ SUOWMCN "Bigger Than Barnum's" (F. B. O.) Distributed 30,000 "Circus Special Kxtra" newspapers headed "Circus Arrives Friday!" Printed in this paper was a special children's discount coupon, admittinR any child under 12 accompanied by guardian bv paying ten cents. The paper carried a few general news items and several columns on the private life of the stars in the picture. Also used tliis medium to advertise the succeeding week's attraction "Kosher Kitty Kelly." Ran a large ad of one of the leading stores which almost paid the cost of printing the paper. — Figuero, Los Angeles. "The Flaming Frontier" (Universal) Unusual cooperative merchants ads were successfully used in this exploitation campaign. Every a dhad some reference to what happened in frontier days. Show ads said that the Indians didn't worry about shoes SO years ago. Electrical ads contrasted ways of pioneers with present methods. Pontiac put on an Indian parade featuring the Pontiac slogan. Prizes were awarded the best slogan for the picture, presented in the most novel manner. The first prize winners presented their slogan worked in beads. — M. Bristoll, Victory, Findlay, O tlic front and a man dressed in overalls, like a mill-worker, was stationed there. Usherettes were likewise dressed in overalls. The top of the fake brick wall was a cut-out from the 24-sheet and gave a very realistic appearance to the whole display. The wall was labeled "Steel Mill No. 5."— Rialto, Fort Worth, Te.x. "Infatuation" (Paramount) An easel was made for the 24-sheet, mounted on beaver board, measuring the length of the 24-siieet, being about six feet tall except for the head of the figure, Coriime Griffith, which measured about twice that size. At night time this big cut-out faced the sidewalk, and during the day, it was turned to face the street. An overhead lighted six-sheet was used several days before the showing attached to the top of the marquee. An attractive frame sidewalk exhibit was also made for this picture. — G. M. Pedley, Empress, Owensboro, Ky. "Kid Boots" (Paramount) Five thousand rotos were distributed and printed by an automobile agency. Many window tie-ups on the golf angle were secured. A postal card campaign was directed to members of all golf clubs and an amateur ball driving match held. The winner received a silver cup. As "Dutch" Leonard, the ball player, won the stunt got much publicity. The cup was inscribed "Kid Boots." — Herman Kirsken. Kinema, Fresno, Cal. "Men of Steel" (First National) Entire lobby was changed into the semblance of a steel mill, with a fake brick wall built up against the back of the lobby, near the box office. A fence went half-way around "One Minute to Play" (F. B. O.) Arranged a double page cooperative ad. In each ad we had a cut of a footI)all with the name of star and title. The cut was two colunm four inches and we had eight of these on tliis page besides a spread across the top of the page four inches high.. The advertisers paid for all this space. All it cost the theater was a few passes. Also had the football team for the second night and allowed them to make all the noise they pleased. The front was decorated with 100 circus ticklers which cost $1.50 a hundred and showed there was something doing at the theater. — Henry Sosnosky, Philo. Chisholm. Minn. "The Midnight Sun" (Universal) Ran cooperative merchants ads in both local newspapers. Also ran a blonde matinee contest. Legitimate blondes were admitted free. Leading department stores draped one entire window in Midnight Sun orange. Leading candy and soda fountain put on a Midnight Sun-Dae. — William Seitz, Star, Sandusky, O. "Variety" (Paramount) Landed a page of cooperating advertising. The first two column six ad was topped with a large letter "V." This stood for Victrola, the second with a large "A" which stood for automobile and so on through the word. — Walter Sachs, California, Santa Rosa, Cal. An Unusual Stunt % J was used with good results by Ray Brown, Strand, Altoona, Pa. Each morning a picture was taken from inside the window of a local merchant. The photographer snapped a picture of a young girl as she looked into the window. The jmcture was published in the paper the following morning, and if the girl discovered she was the original of this picture, she went to the office of the newspaper and received $1, and a surprise package from the merchant at whose shop the picture was snapped. As a different merchant was chosen each morning, the stunt made friends and offered good pubicity which the newspaper was running without cost to the theater. The stunt was built around Harry Langdon's quest for his sweetheart in "The Strong Man," but can be used for any picture. "Everybody's Acting" Paramount Rivoli (IVeck Ending Nor. 12) AMEKIC.\N — ^If you like a picture minus artificialities and with a good, old-fashioned love story, visit the Rivoli. DAILY NEWS—* * * rather an impossible yarn, but it is well done, with some hearttouching bits. EVENING JiOURNAL — * * * an amusing film * * * Marshall Neilan directed and It's his best picture in a long time. GRAPHIC — * * * boasts a capable cast and a good idea * * * HERALD-TRIBUNE—' * * story is obvious but amusing • ♦ * Splendid work is contributed by the entire cast. MORNING TELEGRAPH— * * * presents the old theme that all the world's a stage * * * we heartily recommend "Everybody's Acting." TIMES — * * * a tried and trusted formula • • * sane and agreeable. WORLD — Simple, decent, although hardly substantia! entertainment. o "Forever After" First National Strand (Week Endinq No-\ \i) AMERICAN—* * ♦ nothing more exciting than an insipid love story * * * never made for New York audiences * * • DAILY NEWS—* * * it cannot be denied •hat the picture pulls hard at the emotions * * * well acted and well directed film. EVENING TOURNAL— Sweet sentiment, patterned on the formula that mother used to re.'^d. saturates "Forever After." EyENING WORLD—* * * as a whole is aimed at morons and exhibitors * * ♦ titles are just a degree or two worse than the story, if that is possible. GRAPHIC — * * * stereotyped and monotonous * * * subtitles in this film are some of the worst we've ever .seen. HERALD-TRIBUNE—* * * so cut and dried, so similar to all other pictures of its type and so uncompromisingly sentimental. SUN — * ' * drama is not very strong or pungent » * ♦ will make money. MORNING TELEGRAPH—* * • an absorbing and interestingly told love story. TIMES — * * * picture with an occasional smile and a fear for any poor young man who is in love with a wealthy girl. WORLD — * * * one of the most pathetically woozy picture plays which I have seen in a year. "Private Izzy Murphy" Warner Brothers Hippodrome AMERICAN—* * * Sentimentality, a sob story of the war, and all the old stuff are there in large and elegant portions. DAILY NEWS— There are many laughs and a few tears in this picture. GRAPHIC—* ' * a carbon copy of all the Irish-Jewish plays you've ever seen. * * * best scenes in the picture are in the war sentiences. HERALD-TRIBUNE—* * • Hippodrome rang with cheers and applause yesterday. Probably "Private Izzy Murphy" will make millions of dollars. SUN — * * * One of the worst offenders in this lamentable direction is "Private Izzy Murphy, a gentle, aggressively non-commercia! little thing. TELEGRAPH—* * ♦ has many laughs * * * thrills, its moments of heroics, its suspense, its tears and a little waving of the flag. TIMES—* * * decided inclination to be melancholy • ♦ • much of his (Jessel's) good work is wasted on this vehicle. WORLD — • « • sentimental, time-worn slow-moving piece * ♦ ' fairly good motion picture of its kind. "We're in the Navy Now" Paramount Rialto AMERICAN—* • • defy "We're in the Navy Now" * * * riot of fun. * * • DAILY NEWS— • * * doubt that crowds will flock to see Wallace Beery and Raymond Hatton • » * make majority of moviegoers laugh. anyone to see and not laugh there is little EVENING JOURNAL—* * * pictu: several hilarious gags • * * enough a situations on navy tactics to draw a from the audience. EVENING WORLD—* * • the au. howled • • * action is in the main 1 handed and of the sledge hammer schoi GRAPHIC— * * * a great gloom-i , * * * Don't miss it. You may not g 18^ opportunity to laugh so heartily for a movie moon. HERALD-TRIBUNE—* * * very picture and we consider it far, far amusing than "Behind the Front." Gt pared to laugh. SUN — * * * audience at the Rialto s ed and howled and laughed till it cried good enough entertainment. TELEGRAM—* * * one of the moi roariously amusing pictures of the Si There is not a dull moment. TIMES — A note of humor that poaall the melody of the booming of a big is struck successfully * • * WORLD— * * * Swollen with ga rowdy, wild and unpolished piece "We the Navy Now" violently amuses. Dallas Robber Gets $1,461 Dallas — What was believed t( a Hallowe'en prank proved to be genuine thing when a bandit rol Wanda Hall, assistant managei Loew's Melba. of $1,461. MacEachron Now at Pine Bk Pine Blufif, Ark.— J. R. MacE ron has assumed management of Saenger, succeeding Charles O'l nell, transferred to New Orli headquarters of Saenger. Jlo: ilor Jl!' ri .«lioi iitol Third Dansville House Closerrf Dansville, N. Y. — Already taxe support two theaters, this village c not sustain a third, so J. D. Ten has sold equipment of the Grancf;' M. Konczakowski of Buffalo, who move it to that city. Vignola Leaving for N. Y Hollywood • — Famous has sig Robert Vignola, who leaves tc for New York, to direct Gilda C in "Cabaret." Working in Lloyd Picture Los Angeles — "Children of vorce," with Clara Bow, Esther 1 ston and Gary Cooper, is being iiil IS. hi Hits list ml 1 Isi rected bj' Frank Lloyd for Fam( ^^j iBt li'll Bretherton Made Director Hollywood — Warner Brothers promoted Howard Bretherton, ( tW'i ter, to director. His first assi ment will be "Hills of KentucJ featuring Rin-Tin-Tin. KIDDIES "MATINEE" GIFTS k JCC lei \t c I Sis' (Mi m lliii ItS 'BIG Value;^K 5«l kbit' lOO-GIFT NOVELTY TOYS, with a S 15c retail value, assorted in a box for < $3.00 Our Catalog offering 1000 and One k of novelties and celebration goods in gen is FREE. Send for BOTH at once, and let us in duce ourselves. BRAZEL NOVELTY MFG. CO. 37 Ella St. Cincinnati, O 111; Si % u I, it