The Film Daily (1927)

Fiiday, January 14, 1927 THE ■a&H DAILY "Forever After" (First Nat'l) Built up a canvas proscenium frame for the lobby. Both wings of the frame showed the figure of a football player. Several hand-painted posters, containing cut-outs from iccessory paper also adorned the lobby as well as stills. — Robb & Rowley ["heater, Hillsboro, Tex. "Men of Steel" (First Nat'l) Had a display board placed on every job in and around Sandusky in which structural steel was being used. A subway in course of construction, afforded unusual advertising advantages in view of the fact that the steel work was being placed 'at the time the theater was advertising. The advertising used on this location was simply a poster strip reading: "Men of Steel." — George J. Schade, Schade. Sandusky, Ohio. h "Tell It to the Marines" (M-G-M) On the opening night there was a parade of Marines — about 50 in number, including the reserve force, headed by a bugler and an army truck on which were posters reading "Tell It to the Marines." Three hundred letters were sent out by the Marine office, together with heralds of the picture, making Monday "Marine Night." Four hundred letters were sent out by the Wayne County Post of the American Legion making Thursday night "Legion Night." A bugler was stationed at the theater, who played from the marquee and roof of the buliding at intervals during the day, and at the lowering of the colors at five, every evening. — S. Carpenter, Madison, Detroit. M Unci 0 1: an mill Myi "The Nervous Wreck" (P. D. C.) Arranged with Cleveland Plain Dealer to conduct contest, offering prize to person who sent in most original and plausible account of the most nervous moment of his or her life. Letters were limited to fifty pords. Hundreds of letters were received.— Keith's Palace, Cleveland. f6 •Tl edit MSI talc: 111 iiratt tas ;-■ R' ' "Syncopating Sue" (First Nat'l) Tied up with Times, local newspaper, for a jazz piano-playing contest. Entry blanks were run in the paper daily a week ahead. The contest was held every evening. A piano concern presented a piano as first prize. Over five hundred inches of front page and inside free publicity was given by the Times. Also a full window display was put in Sherman Clay's Broadway store showing prizes. Fifty-four people entered contest. — Doug. Kimberley, Colonial. Tacoma, Wash. Auto Truck THE Exploitation Section X of the 1927 Film Year Book soon to be issued is crowded with practical showmanship stunts for every form of publicity. It will become the exhibitor's permanent exploitation manual throughout the year. Every stunt a proved puller at the box-office. Here is one: Here is an economical way of building an auto truck ballyhoo instead of going to the expense of designing a float. Use a Ford truck, inexpensive to rent, and place on it a canvas sign sufficiently long to cover entire length, and wide enough to reach from ten inches above the ground to almost the top of the driver's canopy. A cutout from the sheet of the star is mounted in the middle of the sign in such a way that the top of the figure is fully four feet above the top of the sign. Word matter on the sign gives title of attraction, etc. Publix Holds First Regional Meeting (Continued from Page 1) burgh; Herman Vineburg, Jersey, Morristown, N. J.; George P. Cruzen, Palace, Lockport; Karl T. Leeper, Paramount, New York; A. G. Shear, Rialto, New York; J. J. Franklin, district manager, New York. The conference closes today. Saturday a party of Publix officials leaves New York for the next conference which will be held at Kansas City, Jan. 18 and 19. Meetings at Dallas, Atlanta and Miami will follow, after which the special train carries the officials to New Orleans where the officials w-ill attend the opening of the new Saenger Feb. 4. Comprising the party will be Sam Katz, A. M. Botsford, L. E. Schneider, Lem Stewart, Sam Dembow, Jr., David Chatkin, Harry Marx, M. J. Mullin, Fred Fetzger, Paul Raebourn, L. J. Furman. Incorporations Albany, N. Y. — Lexico Film Producing Co., Manhattan. To produce and present motion pictures. Capital $50,000. Attorney, Max L. Arnstein, 320 Broadway. Albany, N. Y. — Paul Moss. Inc.. Manhattan. Proprietors and managers of theaters for general amusement offerings. Capilal. $32,000. Attorneys, Kaye, McDavitt and Schoer, 149 Broadway. Albany, N. Y. — Tagson Amuse. Corp., Brooklyn. To own, lease and operate the aters. Capital. $5,000. Attorney, Louis Phillips, 1560 Broadway. Albany, N. Y. — Thomas Prod., Inc., Manhattan. Production, distribution and general exploitation of motion pictures. Capital. $5,000. Attorney, Louis Phillips, 1560 Broadway. 230 For Stanley Philadelphia — With 10 houses planned or under construction, the Stanley interests will soon have 230 theaters under their control. Newest expansion plans call for a 5,000-seat house at Journal Square, Jersey City and a 1,500-seat theater on Valley Road, West Orange, N. J. Harry Stein of Passaic will be associated with Stanley in the former enterprise. Houses which will soon be added to the chain include the following: Ogontz, in which a partner interest will be held by Charles Segall and Sam Shapiro; theater at 54th St. and Arlington Ave.; Norwood, which will be a joint Stanley and Benn enterprise, the Forest; the Erlanger, at 21st and Market Sts.. the Stanley, 20th and Market Sts; the Desmond and a new house at 69th St. and Ashby Road. Theaters under Stanley control are held as follows: Stanley, 100 per cent ownership, 45: less than 100 per cent. 58; Stanley-Crandall. 19; StanleyFabian 43; Stanlev-Mark-Strand, 9: Stanley-Rowland-Clark, 22; StanleyFox 8, and 8 Davis houses recently acquired in Western Pennsylvania. Wins Exhibitor Competition Toronto — George Lester, proprietor of the King theater won the exhibitors' letter competition in Canada conducted by First National on the subject "Why I book First National pictures." Second award went to R. F. Little, owner of the Roseland, East Angus, Quebec. The judges were Roy O'Connor, manager of the Prince of Wales Theater, C. J. Appel of the First National office, and Ray Lewis. Albany, N. Y. — Motion Pictures Devices Co., New York County. Films, cameras, devices and apparatus. Capital, 10,000 shares of stock of no par value. Attorneys. Moore, Hall, Swan and Cunningham, 505 Fifth Ave. Albany, N. Y. — Wagner Productions. Inc.. Manhattan. To provide for production, presentation and exploitation of theatrical plays and other stage attractions. Capital, 101) shares of stock at no par value. Attorneys. House, Grossman and Vorhaus, 115 Broadway. Derelys Perdue in Humes Film Derelys Perdue will play the feminine lead in "The Empty Saddle," Fred Humes' next Western for Universal. Albany, N. Y. — G. Georges. Inc., Manhattan. Toe-dancing shoes and theatrical footwear. Capital, $10,000. Attorney. Luke J. Marshall, 350 Fulton Street. Brooklyn. Albany, N. Y. — Granada Amusement ("nip. Manhattan. General real estate business. Capital. 1.000 shares of stock of no par value. Attorney, Leopold Friedman, 1560 Broadway. In Laura La Plante's Support Los Angeles — Five players have signed with Universal for "Beware of Widows," Laura La Plante's next. They are Bryant Washburn, Walter Hiers, Paulette Duval, Frank Currier and Catherine Carver. Wesley Ruggles will direct. Oklahoma City — American Theater Co., Aila. Okla. Capital stock. $10,000. Filed 1 liv F. G. Roberts, Raymond Roberts and W. A. Delaney, Jr. Albany, N. Y. — Endicott Amusement Corp.. New York County. Proprietors and managers of motion picture and other theaters and provide general amusement offerings. Filed by Leo Oppenheim. 60 Wall St. Albany. N. Y. — 137 West 48th Street Leasing Corp., Manhattan. Operation of theaters and motion picture features. Capital, $5,000. Filed by Weiss and Wharton, 34 Pine Street. Make Cast Additions William Harrigan, who was in "The Creat God Brown," on th" stage, and Mona Palma, who was in "The Canadian," have been added to the cast of "Cabaret," which will star Gilda Gray. Robert Vignola will direct, with Phil Carle as his assistant. Albany. N. Y. — President Amusement Corp. Theatrical and motion picture business. Capital, 100 shares of stock of no par value. Filed by Hess and Tyroler, 1440 Broadway. Albany. N. Y. — Harold Stern. Inc.. Kings County. To furnish singers, artists and musical features. Capital. $10,000. Filed by H. E. Culeman. 115 Broadway. Albany. N. Y. — Brietkopf Music House, 1 1 n . \i iv York County. Theatrical and Motion picture business and music publishers. Capital. $350,000. Filed hy Sullivan and Cromwell, 49 Wall Street, New York City. Bothner Rejoins Smalley Cooperstown, N. Y. — Al Bothner. formerly with Smalley's Theaters has returned from the Schine organization and is now engaged in his former work of booking and looking after the stage attractions. Seattle Board to Act Seattle — Major Bertha K. Landes will ask the Seattle Censor Board to decide whether Chaplin films should be barred from the citv. Ottawa — The La Salle County League of Women Voters asked theaters not to show Chaplin pictures pending the settlement of the divorce case against him. Atlanta Exchange Moves Atlanta — Enterprise Film Corp., has moved to new quarters at 111 Walton St. 550 INDIVIDUAL ADVERTISERS 1927 Film Year Book