The Film Daily (1927)

THE Tuesday, February 1, 1927 -2ZHk DAILY DAILY JIPS WHICH MEAN DOUABS FOB SUOWMEN "Sparrows" (United Artists) Two weeks prior to the showing, placed a large card in the foyer, with an appeal to all children to sign a petition asking Mary Pickford to visit the theater during the run. More than 2000 children signed this petition, which was presented to Miss Pickford by a committee of children. As the star was making a personal appearance at a big theater party for Orphans in Hollywood, arranged with Sid Grauman of the Hollywood Egyptian to have the presentation of petition and large basket of flowers made in front of that theater. Motion pictures were taken of a committee of girls with Mary Pickford, and several stills, some of which appeared in the Los Angeles Herald. Received great publicity from this stunt, and then when Miss Pickford could not appear because of previous engagements, showed the special taken in front of the Grauman theater, also had stills printed in the local papers. Telegrams and letters from Miss Pickford were displayed in the lobby.— Tom McDonald, Florence, Pasadena, Cal. "Three Bad Men" (Fox) Changed the lobby into a replica of the time of the picture's filming. The usherettes were dressed in the picturesque costume of the day. Tied up with hotels, whose menu cards carried announcement of attraction. — Harry Braune, California, San Jose. "Upstage" (M-G-M) Arranged with Saks department J store to display fall fashion gowns in the window, similar to those worn fey Norma Shearer. A beautiful panel •was made for the background of the window with a striking art head of Miss Shearer in the center of the panel. Stills showed Miss Shearer displaying the latest in fall creations. WIhe window display was put in ten [.days in advance. In addition to this H display, *wo beautiful fashion floor ■ cases were put in the lobby, neatly laid out with the latest fall creations. The cases were shown one week in advance of the opening with neat art card copy reading: "These beautiful fall creations are similar to those worn by Norma Shearer in her latest production 'Upstage' (Date of Showing)". — Ernest Emmerling, Temple, Birmingham, Ala. Fight on Chains is Dropped in Texas (Continued from Page 1) helped the situation nor obtained any beneficial results, the board feels and has barred the subject of chain competition from future meetings. In November Col. H. A. Cole, president, was instructed to present to the attorney general complaints against chain theaters including the Publix, Saenger, Dent and Robb & Rowley circuits. Ouster proceedings were to have been started. A number of members cited their grievances at the meetings, with Si Charninski taking the lead. He was supported by William Eppsteiiij Aztec, San Antonio; Joseph S. Phillips, Rialto, Fort Worth and several others. Filing of information with the attorney general was expected to be followed by a demand for investigation by the Eederal Trade Commission of chain activities. Mitchell Warns Theodore L. Mitchell, of Individual Films, Famous subsidiary handling roadshows, has been advised that a bogus check passer is travelling in the South posing as his brother. Mitchell's only brothers are located respectively at New Haven and Los Angeles. Laugh Month Success Jan. Bookings Show (Continued from Page 1) it was hard to judge just what influence "Laugh Month" propaganda played in the additional business. Pathe had received so few reports from exchanges that it was impossible at this time to furnish an estimate. Fox reports a general increase, partly due to the influence of new product. F. B. O. experienced heavier bookings indicating the "Laugh Month" influence. Red Seal enjoyed a marked increase, due to the heavy hooking season and new product as well as the "Laugh Month" campaign Most distributors were unable to furnish exact percentages of increased business as reports from exchanges are incomplete. Among several independent distributors the feeling prevailed that the exchanges were handicapped by too short a notice, and that the "Laugh Month" campaign could not lie used bv some exhibitors who were booked solid for January when the exchanges started their drive for increased short bookings. New Robb & Rowley House San Angelo, Tex — Robb & Rowley will open their new Ritz about Feb. 1. New Talking Film (Continued from Page 1) experimentation by the General Electric Co., which now is producing it for commercial use. Sound is reproduced on the film which is projected by the ordinary projector, to which a special attachment is made. The device makes a photographic print by means of a vibrating beam of light on the strip of the film. The photographic sound is retranslated by the vibrating beam into audibility when run through the reproducing machines. "The film biz has outgrown 42nd St. and Broadway as a meeting place. Thirty years of progress until it is the fourth industry in the country and still no town pump around which its many interests can meet and swap yarns. A club house in New York is needed, sez we. So it is. sez them but as Mark Twain once said "Everybody talks about the weather but no one ever does anything about it." And T hat* s That ^^ By PHIL M. DALY ^ UNIVERSAL CITY witnessed its first wedding ceremony when Justice of the Peace Charles Bernard Murphy, who is an animal trainer in his off hours, married Miss Alma Mathilde Richards, "U" employee, to Robert E. Perry of the technical department. Universal City is a township although its registered vote is but 14. Valda Valkyrien, star of Swedish and Danish films, and acclaimed the most beautiful of the girls who participated in a contest conducted by the king of Denmark, has arrived in Hollywood to seek fame in American films. Your Income Tax This is the sixth of a series of articles, based on the Revenue Act of 1926 and the latest regulations relating to the income tax. The series will outline to taxpayers the benefits to which they are entitled under the existing law. Mix Making "Broncho Twister" Hollywood — Tom Mix is making another Adela Rogers St. Johns story, "The Broncho Twister." Helene Costello has the leading feminine role. Others are Paul Nicholson. Doris Lloyd and George Irving. Of the millions of taxpayers who file returns for the year 1926. the vast majority are entitled, in addition to the personal exemptions of $3,500 for married persons and heads of families. $1,500 for single persons, and a $400 credit for each dependent, to a further credit of 25 per cent of the tax on their earned net income. Correctly to compute this credit, the taxpayer first must compute the amount of tax which would he payable without the earned income credit. From the amount of the tax, 25 per cent is to be deducted, the balance being the amount of tax due. In the allowance of the 25 per cent credit, the surtax was taken into consideration for the first time under the revenue act of 1926. The maximum amount which may be claimed as earned income is increased from $10,000 to $20,000. Earned income is defined as "wages, salaries, professional fees, and other amounts received as compensation for personal services actually rendered." However, all net income up to $5,000. whether actually earned or not. is considered earned income for the purpose of the 25 per cent credit. A taxpayer mar have received in 1926 a salary of $2,400 and from a real estate transaction, or sale of stock, a net profit of $2,600. Nevertheless, the entire $5,000 is considered as earned income, and the tax payable by a taxpayer, unmarried and with no dependents, in such case is computed as follows: Net income $5 000 Less personal exemption 1 .500 Balance taxable at l1? per cent. Latest to join the ranks of brides is Miss Pauline Hardin, secretary of the Charlotte Film Board, who has married Walter Griffith, of the U. S. Film Transport. Cupid has been busy of late. Lawrence Dorsa of the Sennett organization, Los Angeles; Frank Wetzman, Hippodrome and Linwood-La Salle, Detroit, are the latest to join the ranks of benedicts, while W. G. Smith, Pittsburgh Tiffany manager, will be married 071 Feb. 27. Back to Stock Boston — The St. James, a KeithAlbee house, has resumed stock following more than 18 months of pictures and vaudeville. Charles Hevia is manager. New North Adams Theater North Adams, Mass. — Work has started clearing site for a new theater for James Sullivan. l'/< per cent of $3,500 52.50 Less J4 of $52.50. earned income credit 13 13 Balance of tax payable $39.37 Other examples showing how to compute correctly the earned income credit will he given. Jones in "Whispering Sage" Hollywood — Buck Jones completed "The War Horse," with Lambert Hillyer directing, and at once went to work again with Scott Dunlap to make "The Whispering Sage." (T>W<rS 5>W^ (TViiW*2> CLUB MIRADOR ^ the New York rendezvous of celebrities of the Stage and Screen cTVW Presenting Europe's Most Spcctacular'.Dancers SIMMES and BABETTE Direct from a sensational tour of the Continent and Riviera and a record-breaking run with "No, No Nannette" in London. Appearing nightly also JOHNNY JOHNSON'S CLUB MIRADOR ORCHESTRA Third Successive Season E. Ray Goetz, ^Managing 'Director 200 W. 51st St., N. Y. — Circle 5106 36 5