The Film Daily (1927)

THE <^2 DAILV Tuesday, May 17, 1927 DAILY TIPS WHICH MEAN DOUAQS FOB SUOWMEN "Hotel Imperial" (Paramount) Many people thought plans had been changed from the erection of a ten-story office building to a hotel when they saw signs in a vacant lot announcing that Hotel Imperial would be here soon. These various signs had been planted by the theater. The placing of signs caused considerable talk and one reporter visited the owner of the property to in quire if he had made any change in his plans. This interview was given prominent space in the paper. — T. W. Erwjn, Majestic, Austin, Tex. "Michael Strogoff" (Universal) Featured treasure hunt at the Chil dren's Fair, an annual event at one of the local parks. The title was printed on 100 cardboard strips. The strips were then cut so that each letter was on a separate piece of cardboard. The letters were hidden about the park. Instructions about the treasure hunt, the prizes, etc., were printed on the back of the letter "M," which were given to the children. The children then started their search for the title. — Hugh J. Smart, Strand, Montgomery, Ala. "Orchids and Ermine" (First National) Lnrge cut-out head of Colleen Moore directly above box-office, flanked by poster cut-outs, with large portraits of star and her leading man in red hearts, on each side of entrance, gave the lobby an attractive appearance as well as pulling power. Lithos and lobby cards used on lobby walls and on outside of doors leading into orchestra. Received much comment.— Hollywood, Dormont, Pa. Hook-up on "Dance Magic" The story of "Dance Magic" in pictures will be published in "The Daily Mirror," in a tie-up arranged by First National. The newspaper is planning a number of co-operative advertising stunts. "Blue" Stand Proves Bluff Union Grove, Wis. — John Martin, village president, received a jolt when the entire countryside turned out to watch the ball game here between the home team and Sturtevant to see what the president would do toward upholding the blue laws which he so ardently defended. The spectators were disappointed in more than one way, however, since the home team lost and also Martin did nothing at all except to tell the sheriff to take the names of the players and managers. The game was opened by a Lutheran minister who showed pictures from a history of stocks and pillories and stated that the "blue" laws had originated them. Rogers With Mary Pickford Hollywood — Following signing of Charles Rogers to a new long term contract, Paramount loaned him to Mary Pickford to appear in her new picture, the title of which has been changed from "Paradise Alley" to "My Best Girl." 58 Features, 81 Shorts; News from M-G-M {Continued from Paye 1) this. James Murray, a newcomer, Eleanor Boardman, Bert Roach, Dorothy Sebastian and Estelle Clark appear in the cast. John Gilbert in "The Cossacks", based on the novel by Leo Tolstoi. "Rose Marie", the musical comedy to be directed by William Nigh. "Old Heidelberg," directed by Ernst Lubitsch with Ramon Novarro and Norma Shearer co-starred. "The Trail of '98", a story of the Alaskan gold rush, directed by Clarence Brown. "The Glory Diggers" a story of the building of the Panama Canal, prepared by Laurence Stallings. Lillian Gish in "The Wind," based on Dorothy Scarborough's novel with Victor Seastrom directing. Lon Chaney in "The Hypnotist"; a story called "Hate," based on Frank Packard's "The Four Stragglers," and "Seven Seas,' an adaptation of Gaston Leroux's story, "Cheri Bibi." John Gilbert in a newspaper story by Monta Bell, called "Fires of Youth," and in "None But the Brave," based on Ludwig Wolff's story, "War in the Dark." Several others are under consideration. Greta Garbo in "Love," based on Tolstoi's "Anna Karenina," "The Divine Woman," based on Gladys Unger's "Starlight," and a third to be announced. Marion Davies in "Quality Street," Sir James Barrie's novel. Sidney Franklin is directing with Conrad Nagel, Helen Jerome Eddy, Flora Finch, Kate Price, Margaret Seddon and Marcelle Corday in the cast. A second is "Dumb Dora," an adaptation of the cartoon strip. William Haines in "The Smart Aleck" and "West Point," and an adaptation of Vincent Lawrence's comedy, "Spring Fever," to be made under the same title. Edward Sedgwick will direct the latter. Ramon Novarro in "The Prince of Graustark." No definite plans regarding other films for next year. Norma Shearer in "The Bridal Night," "The Song of Love" and "The Early Bird." "The Song of Love" is an original by Dorothy Farnum based on the life of Jenny Lind. Jackie Coogan in "The Bugle Call," under direction of Edward Sedgwick. Claire Windsor, Herbert Rawlinson, Tom O'Brien, Sara Padden, and Harry Todd are in the cast. Next will be "Buttons," a sea story by Ceorge Hill. Lew Cody and Aileen Pringle in "Adam and Evil," "Slightly Scarlet," and one other. Karl Dane and George K. Arthur in three. "The Thirteenth Hour", introducing Bonaparte, dog star. Chester Franklin directing with cast including Lionel Barrymore, Jacqueline Gadsden, Charles Delaney and Polly Moran. A second will follow. "Napoleon", produced in France by Abel Gance. "Body and Soul", directed by Reginald Barker with Aileen Pringle, Norman Kerry and Lionel Barrymore. "Mademoiselle from Armentiers", produced in England. "In Old Kentucky", directed by John M. Stahl. "From Nine to Nine" a story by Leo Perutz, which F. W. Murnau will direct. Tim McCoy in six. The first three a Boxer Rebellion story, "Gallant Gringo" and "El Americano". Cosmopolitan Prod, include "Becky," which John F. McCarthy will direct with Sally O'Neil, Owen Moore, Oertrude Short, Harry Crocker and Claude King featured: "Bringing Up Father," "The Lovelorn," by Bea trice Fairfax, "White Shadows" and "Busi ness Wives". The short subject division falls into four divisions: 1. Fifty two-reel Hal Roach comedies divided as follows: (a) ten Hal Roach Westerns; (b) ten Max Davidson character comedies; (c) ten Hal Roach All Star comedies; (d) ten Hal Roach Charley Chase comedies; (e) ten Hal Roach Our Gang comedies. 2. One hundred and four issues of M-G-M News. First release Aug. 16. 3. Twenty-five Metro-GoldwynMayer Oddities. These will average about 750 feet each and will deal with a variety of topics. They were produced by UFA, and edited and titled by Major Edward Bowes. (4) Six "Great Events" in Technicolor. Dealing with history. Each two-reels. Two general editions of the news will be published; one, the American edition, to be issued from New York; the other, the foreign edition, to be issued in Paris. Vidor Making "The Crowd" Scenes King yidor yesterday began seeking locations for the New York sequences of "The Crowd" in which Eleanor Boardman has the feminine lead. Alexander Goes Abroad Max Alexander, studio manager ot the Stern Film Corp. is en route to Fulda, Germany where he has been summoned by illness of his mother. Phillips Gets New Contract Universal City— Eddie Phillips, 18year-old player in "The Collegians," has been signed by Universal to a long term contract. Sunday Albany Benefits Albany — Special permit was issued for Sunday benefit shows at local theaters. This marked the first time local houses have been operated on Sunday. Another for Fischer Portage, Wis. — Another link in the rapidly-growing Fischer circuit was forged here with opening of the Portage, under management of Richard Bradley. The house seats 900. Carpenter Directing Bedtime Story Hollywood — Sierra's next Bedtime Story, "The Baby and the Monkeys." is being directed by Horace B. Carpenter, with camera work by Paul Allen. Atlanta F.B.T. Elects Board Atlanta — Directors who will elect officers at this week's meeting of the Film Board of Trade are: George R. Allison (Fox), John Quillian (Enterprise), Dave Prince (Paramount), W. W. Anderson (Pathe) and John T. Ezcell (Warners). After Raymond Griffith Hollywood — Following termination of his contract with Paramount, Raymond Griffith will not produce comedies on his own, as previously reported. He is expected to sign up any day with Cecil De Mille, United Artists or M-G-M, all of whom are seeking his services. Vernon Smith Promoted Hollywood — Vernon Smith has been named supervising director of all Mack Sennett units making Pathe comedies. 55th Street Cinema to Open The Fifty-fifth Street Cinema will open with an invitation performance on May 20, with the American premiere of "The Legend of the Bear's Wedding," a Russian production. This intimate style theater will have a policy of presenting unusual and artistic American and foreign films. $9,500 Weekly for Paul Whiteman, Paramount (Continued from Page 1) plan, it is stated, was adopted in view of Paul Ash's sensational success a; the Oriental, Chicago. Chariot Joins Publix Andre Chariot, who is here to produce three reviews for Publix, was honor guest at a dinner last night at the Astor. Congress Postponed (Continued from Paye 1) recent meeting, where Sapene and Aubert promised to pay expenses of the institute, Luchaire, who is French director of the International Institute ji Intellectual Co-operation, resigned from the committee, thus removing the interests of the institute from the Berlin congress. Forum to Show Foreign Product Los Angeles — Arrangements have been made between R. A. Mitchell, manager of the Forum, and Walter W. Kofeldt, Inc., whereby the Forum will show productions from studios in France, Germany, Sweden, Austria and Italy. The first of these, "Aftermath," a National Film A-G product, shown on the Continent as "Die Brennende Grenze," will open on May 24. Keaton Starts Work Hollywood — Foregoing his vacation, Buster Keaton has started work on his new comedy for United Artists. He is working with Charles Reisner .on presentation of the story. Fox Signs John Murray Los Angeles — John T. Murray has signed with Fox, and his first appearance will be in "Prince Frazil," directed by Howard Hawks and costarring Charles Farrell and Greta Nissen. Stop Referendum on Theater Minneapolis — Action has been taken by the city council forbidding an informal referendum in five southern precincts of the Twelfth ward on the advisability of permitting the construction of a theater at 34th St., Ave. S and 50th St. The action was taken on the ground that it might invalidate some of the votes for candidates in the city election. Corning Sunday Shows Asked Corning, N. Y.— Gaby & Cohen, owners of the Painted Post Imperial, have petitioned the council for Sunday shows here. Dramagraph Corporation Formed Albany— The Dramagraph M. P. Corp., with offices in New York has nan" chartered with a capital of $600,000 to manufacture films, motion picture machines, and engage in the theatrical business. Subscribers to the capital stock are Harry C. Hand Samuel C. Wood and William M. Stevens of 150 Broadway Remodel St. Cloud Theater St. Cloud, Minn.— F. & R. has commenced remodeling the Miner.