The Film Daily (1927)

THE ■^m DAILY Sunday, July 10, 1927 Vol. XLI No.7 Sunday. July 10. 1927 Price 25 Cents JIHN W. ALICOATE Publisher Published daily except Saturday and holidays at 1650 Broadway, New York, N. Y., and copyright (1927) by Wid's Films and Film Folk, Inc. J. W. Alicoate, President and Publisher; Maurice D, Kann, Vice-President and Editor; Donald M. Mersereau, Treasurer, Business and Advertising Manager; Ralph Wilk, Traveling Representative, Entered as second class matter May 21 1918, at the post-office at New York, N. Y. under the act of March 3, 1879. Terms (Postage free) United States, outside of Greater New York, $10.00 one year; 6 months, $5.00; 3 months, $3.00. Foreign, $15.00 Suljscribers should remit with order. Address all communications to THE FILM DAILY 1650 Broadway, New York, N. Y. Phone Circle 4736-4737-4738-4739. Cable ad dress: Filmday, New York. Hollywood. California — Harvey E. Gausman, Ambassador Hotel: 'Phone, Drexel 7000 and Washington 9794, London— Ernest W. Fredman, The Film Renter, 58, Great Marlborough St., London, W. I., Paris— La Cinematographie Francaise, 5, Rue Saulnier. Financial There were a few sketchy breaks in price to take away the glow of yesterday's recoveries, the most outstanding being the 2Vt, drop on Paramount common on turnover of 11,600 shares. Pathe, too, lost over a point on a sale of 3,100. Fox Film stood firm on a trade of 2,600 shares. Quotations 55J4 1554 High *Am. Seat. Vtc *Am. Seat. Pfd *Balaban & Katz.. .. •Bal. & Katz Vtc. .. Eastman Kodak. .ASZ'A Film Inspect 3 •First Nat'l Pfd... Fox Film "A" Fox Theaters "A". *Intern'l Project... Loew's, Inc ♦Metro-Gold. Pfd. . . M. P. Cap. Corp . . Pathe Exch. "A"'.. Paramount 96^4 Paramount Pfd 117 Paramount B'way. . 98 J4 ttRoxy "A" 25 ttRoxy Units 27>i ttRoxy Common. . . 71/2 Skouras Bros 39 **Stan. Co. of Am. 66 Trans-Lux Screen.. *Univ. Pict. Pfd... 'Universal Pictures Warner Pictures... Warner Pict. "A". S2yi 51 9 39^ Low Close Sales 47 46 6354 ..■• 73!4 160!4 3 100 5454 14^4 10 515^ 25/2 9 38^ 94J4 117 9854 160 3 54 1454 5M 15J4 23H 3754 9354 117 9854 23 26 654 39 6554 554 1554 22 1,000 100 2,600 1,200 2,260 '366 3,100 11,600 100 1 39 67 5 5^ 100 31 1554 225i 600 200 1,200 * Last Prices Quoted t Bond Market *• Philadelphia Market tt Bid and Ask When you think of INSURANCE you are thinking of S T E B B I N S Specialists in Motion Picture and Theatrical insurance for the past twenty years Arthur W. Stebbins & Co., Inc. 1540 Broadway N. Y. C. Bryant 3040 High Hats ^ Other Things (Continued from Page 3) publicity representatives of all motion picture companies spend a great deal of money yearly in getting their efforts to the newspapers throughout the country. His observations on this point are interesting. He says in part: "Let them change the slogan 'bigger and better pictures' to just 'better pictures.' The 'bigger' evil is the cinema's worst foe today. We have 'bigger' campaign announcements, 'bigger' press sheets, 'bigger' publicity releases, 'bigger' assortments of 'stills' for newspaper use and what not. Gaudy, be-gilted campaign books do not make good pictures; neither do streams of laudatory adjectives, applied to a picture not yet made. The average press sheet is a joke, and a sad joke, from its 'prepared reviews' to its bombastic display copy. No motion picture editor of repute would permit a house-written review to see daylight in his column. The endless stream of publicity from the majority of producing organizations is a sheer waste of good money. The most sensible of P. A.'s are Paul Gulick of Universal, Howard Dietz of Metro-Goldwyn-Mayer. They give you, once a week, useable material in reasonable quantity. But the other boys collectively unload enough stuff weekly to fill six or more newspaper pages. How much is printed — or printable? In publicity, quality, not quantity should be the measuring rod. The news value of each story should be tested; the P. A. should be as hard-boiled as any city editor. How many are? Why send to newspapers stories obviously of interest to only trade publications? The sheer waste of money for photographs shocks me. No paper — not even a trade paper — could begin to use the 'stills' and other publicity pictures that arrive weekly." A Production Unit Sans Temperament There is one outfit on the coast that not only turns out great product but gets a great kick out of doing it as well. To be with them while working is an inspiration. A smile is the password. To laugh and enjoy life constantly is their creed. Lest you don't know them, their name is "Our Gang." Robert F. McGowan is their skipper. They are a genuine credit, not only to themselves but to the industry they happily represent. ALICOATE Sterling Eliminates Foreign Broker System {Continued from Page 3) partment of Sterling is Irving Briskin. With central offices in New York, Briskin has lined up announces the following representatives of Sterling already chosen: Jean Vanderhyden, Paris, represents Sterling for France; A. Fried, London, covering Ireland, Scotland, Wales, and England; Helios Film Co., Berlin in Germany, and the Belgian market by M. Vanderhyden, Brussels. Shirley Dorman Cast Hollywood — Josephine Dunn has been replaced by Shirley Dorman in the cast of Florence Vidor's current Paramount picture, "A Celebrated Woman." Miss Dorman recently signed a new five-year contract as a featured player with Paramount. Kohler in "Shootin' Irons" Hollywood — Fred Kohler, who recently signed a new contract with Paramount, has been cast in Jack Luden's first starring picture for Paramount, "Shootin' Irons." Kohler has just finished a part in Thomas Meighan's picture, "The City i Gone Wild." ' Lloyd Leading Woman Signed Hollywood — Ann Christie, 19-yearold newcomer, has been signed to play opposite Harold Lloyd in his next picture. Schulberg Returning from Japan Hollywood — Josephine Dunn has sailed from Japan to resume his duties as associate producer at the Paramount studios. He returns July 20. Sues to Confirm Award Vitagraph has applied in the Supreme Court to confirm an award by the board of arbitration of $355 against the Bertini Amusement Corp., owner of the theater at 21 Carmine St. for breach of an agreement involving $2,125. Correction Through a typographical error it was stated in Friday's issue that consummation of the F. & R.-Saxe deal would make the combined circuit the largest. This should have read the combined circuit would be the largest with no direct producer distributor affiliation. Both firms, however, have holdings in First National, and were original franchise holders in their respective territories. Flaherty Making "White Shadows" Culver City — Robert J. Flaherty, will direct "White Shadows", M-GM's forthcoming filmization of Frederick O'Brien's "White Shadows of the South Seas." Lamont Starts New Comedy Hollywood — Charles Lamont has started direction on another Educational comedy as yet untitled, starring Johnny Arthur. The supporting cast includes Bobby Higgins, Babe London, Phil Sleeman, Eva Thatcher and Art Rowland. St. Louis Contributes $10,377 St. Louis — The Film Board reports that 130 theaters in this territory raised $10,377 in benefit performances for the Mississippi Valley flood sufferers. Value of film contributed by the exchanges for these performances was $1500. BROOKS THE NAME YOU GO BY WHEN YOU GO TO BUY COSTUMES OO-W^NS AND UNIFOR.IMS 1437 B'WAY. N.y TEL. 5580 PENN. ALSO 25,000 COSTUMES TO °f m-t Long, Schine Ass't M'g'ng Director Harry E. Long as assistant managing director of the Schine chain and not managing director as incorrectly stated June 6 in dispatches from Utica, owing to an error. J A. Carrier holds the post of managing director of the circuit. "Side Show" First Conklin-Fields Hollywood— "The Side Show," bj Percy Heath and Donald Davis wit be the first Paramount comedy cofeaturing Chester Conklin and W,^ Fields. Levy Now at Richmond Richmond, Va. — Joel Levy ha! been transferred here from New York to succeed Harry Bernsteii as manager of Wilmer & Vincent houses here. Sveruone^m |4 Wherever 11 you golf Plaza Hotels are famous. ly — In Boston I ' _in New York — in London I Also in ' Hollywood it's the 'HOiiywoc D] PIAIAm HoUyvood, Califorma h