The Film Daily (1927)

[K^ rAeHl¥S?kPilt ^yFILMDOM ALL THE NEWS ALL THE TIME VOL. XLI No. 65 Friday, September 16, 1927 Price 5 Cents DEDUCTION ON PRINTING PREDICTED BY YATES 'Lab" Economies will Save Users Millions, Head of Consolidated Says Price reductions in printing arc orecast by H. J. Yates, head of Conolidated Film, who says that econonies effected in the laboratory field ave resulted in reductions totaling iver $3,000,000 and will amount to nany millions ot dollars more. These ;cononiies are due, he says, to the fticient methods introduced in the ompany's seven plants. "Efficiency is more than a matter t science and machinery," he deares. "It is a question of far sightd management and expert handling 1 each and every department of ^^ iisiness. The development of efficiency in iiy business is a serious and worth hile undertaking. It requires inod rnized plants, new equipment and a {Continued on Pane (>> ?ruce Gallup Elected New A.M.P.A. President Election of officers of the .•\.M.P. ^. yesterday resulted in the eleva:on of Bruce Gallup to the presiency. Lon Young is new vice-presient. with James Zabin secretary, and reorge Harvey treasurer. The new oard of directors are C. W. Barrell, Vl Selig, Fred Baer. Walter Eberardt and Tom Wiley. Jerome (.Continued on Page 2) ^enry Ginsberg Reports Foreign Sales Increase Establishment of the direct sales stem in place of the foreign brok rage system has resulted in a great crease in European business for is company, states Henry Ginsberg, resident of Sterling Pictures, who back from abroad. Ginsberg traveled the Continent for {Continued on Page 6) Brenon Arriving Sunday Herbert Brenon is scheduled to arIve in New York Sunday with a rint of "Sorrell and Son," his first icture for United Artists release. Sedgwick Leaves for Coast Having finished work on the West 'oint sequences of the M-G-M picare of that name. Edward Sedgwick as left with William Haines and ohn Crawford for the Coast. NEW PROJEaOR ABOUT Plans for Trade Parley 50 P.C. LOWER IN PRICE Being Speeded at Capitol Holmes Puts New Machine on Market for Throw of up to 135 Feet Chicago — Competition in the projector field, anticipated when several new machines make their appearance on the market, it being given added impetus by the new Mazda-equipped projector now being installed in theaters by the Holmes Projector Co., which is underselling other projectors by almost 50 per cent. The company has designed the projector for theaters of 1,000 seats and less, with a throw not to exceed 135 feet. O. J. Holmes, head of the Holmes company, has been building portable projectors for 15 years, and but re{Continued on Page 6) Schenck and Mayer Say Merger Report is False Los Angeles — Joseph ^f. Schenck and Louis B. Mayer reiterated denial that any merger of M-G-M and United .•\rtists is contemplated, prior to Schenck's departure for New \ ork. Mayer had come to the train to see Schenck off. Schenck said his {Continued on Page 6) Colleen Moore to Start Hollywood — John McCorniick lia'decided on Fiist National's Burbank studios for the production in which "'arshall Neilan will direct Colleen Mccre. Gerald Duffy is writing the rrii)f. No title has vet been selected. On the Job Clifford B. Hawley lost no time in assuming his new post as president of First National, taking over the reins of office yesterday. He was introduced to the home office staff at an informal limcheon by Robert Lieber, former president and now chairman of the board. RECIPROCAL DEALS TO BE MADE BY BRANDT Reciprocal arrangements between his company and foreign producers and distributors are planned by Joe Brandt, Columbia president, who sails tonight for Europe on a three months' trip. Extension of Columbia's activities to every key city of {Continued on Page 7) Keith-Albee Entering Biggest Expansion Era Keith-Albee and affiliations usher in the most ambitious expansion season in their history Monday, with opening of the new G. F. Proctor, New Rochelle, seating 3000. In quick succession other new the{Continued on Page 3) C. B. Hawley 'A Close Up Future Methods in Industry Hinge on Outcome of Oct. 10 Conference {Wash. Bur. of THE FILM DAILY) Washington — Arrangements i o r the conference on trade abuses in the industry to be held Oct. 10 at New York under auspices of the Federal Trade Commission are going forward rapidly, and no details are being overlooked which w-ill assure full representation to all factors in the industry. The Hays office is cooperating to make the conference a success, which is taken here as indication that there will be 100 per cent representation of producers and distributors at the forthcoming session. There is considerable interest as to what rules of procedure will be prescribed to govern conduct at the meeting, or meetings as the case mav be. Under plans of the commissioii. exhibitors of the country will be rcp{Continued on Page 6) By KANN Ruddy-faced; of average height; looking at the world around him with a generous twinkle in his eye; very much of a regular fellow and one who impresses with the belief that he knows what he wants done and how to go about getting it; modest and unassuming, ready and eager to learn, yet demonstrating his capabilities for the job. These are impressions of Clifford B. Hawley, new president of First National as he sat in the company's general offices vesterday immediately after his elevation to the post. Hawley is not very well known in the industry. Despite this, he steps into the saddle at First National with a general knowledge of the in dustry gathered through long years of association with tlie Stanley ComIJuiiy of America. He was an intimate associate of the Mastbaum Brothers — .Stanley and Jules. Back to the early days of the organization which is now known nationally as the Stanley Company Hawley traces the affiliation. With the Mastbaunis, he passed througb. an early baptism of business fire. Not only was the association carried on as between banker and business associate, but as between banker and friend. Hawley worked and Itelped the Mastbaums in the develment of their theatrical enterprises in Philadelphia years before the present Stanley organization had reached {Continued on Page 2) PARA. BOOM SHOWN BY EORMER EARNINGS Improveni' ^ in Paramount's earnings analyz 'ly "The Wall St. Journal," is ref ' m comparison of the first and .' juarters of this year with like , in 1926 and 1925. This year snows a marked increase, with the expectation that earnings for the third quarter will be 100 per cent greater than the corresponding period of last year. Following is {Continued on Page 6) Time-Sav ^g is Keynote of M-G-M Economy Plan Culver City — Delays between pictures are to be reduced to a minimum under M-G-M's economy program, the keynote of which is the saving of time. Work in all technical departments has been speeded to the point where scripts, settings, properties and costumes will be ready weeks ahead of time, so that stars and directors upon completion of a picture, may be handed scripts of their next production.