The Film Daily (1928)

THE February 12, 1928 ■;xi^ DAILY Theater Equipment and Management FLIGHTING TAKES m STRIDES FORWARD I By ARTHUR W. EDDY la na ive he y I ca ,e ft s, lit uis 0 es itr 11 Si en es Lit are of the opinion that stage has reached a degree of efss hitherto unknown owing icreased use of presentations, rough its evolution has the ■]ay elaborate and colorful how been made possible, its use the patron out front ueily gets the impression that s I zing on an expensive set but T instances, as a matter of 11 a standpoint of production e set is an illusion. It's the f intelligently directed and \y colored lighting. Influthe improved lighting era is b«ig felt in atmospheric houses, rerert Light Projection Co., Deis installed its Hi-Liter in of houses throughout the The device gives an intense ot without scatter and withe, officials of the company Through the close control enie intensity effected by the it is possible to produce a ph: window of one tint and a olmother color, or a white spot ecil through a color. The Hiequipped with four screens — ■. green and amber. A deholding color screens is it the mouth of the lens. m Making Openings Aid Endings To Order 1 1 ejs a ca lie cr his s enlightened day of service bitors, if you don't like the :ature or short opens or ends have it changed. Acme Film Broadway, New York City, esjDriginal scenes for all types res as well as various kinds n announcements, company has also made a f trick photography and undirection of H. Frohman, has re the newest facilities for this c production. 11 Air Cooling Systems 'P me Heater and Ventilating manufacturers of Supreme air cooling systems and Su ating for theaters, report the 1 two unit system with Hor V iable speed and control, for nvf Uptown, Louisville. The ' te is now being completed as oi I half dozen new installations. r Tht lay of the unadorned itaige in "Me Houses has passed. E LASlTsTUDIOS H. J. Kuckuck. Gen'l Mgr. 81 1838 Amsterdam Ave., N. Y. C. Brad. 4907 YC ai^os and prices of SETTINGS. Efficient Management 6 MARQUEE — See that your marquee is fully lighted and properly decorated at all times. At no time permit a dead lamp on your marquee. LOBBY — See that the lobby is clean and presentable at all times, for your lobby is one of the most noticeable parts of the theater and is like a window to a store. SEATS — At all times seats should be kept in repair, because a broken seat may cause commotion and unnecessary disturbance and always leaves with the patron an unfavorable impression of the theater. PROJECTION — Watch your projection very closely. Be careful that the proper focus is there and particularly watch for dark corners on the picture. See that the lenses are clean. If you cannot get good projection advise this office immediately, and if necessary we shall install new equipment. VENTILATION — Be careful of your ventilating system. From October 1st until April 1st keep steady heat, but watch it carefully and also watch stuffiness. Nothing is so anno3r!,ng as to sit in a theater in a stuffy atmosphere. Neither should there be a draught or a too cool atmosphere. Watch that. MANAGER'S PLACE— Remember that the Manager's place is not in the office, but on the main floor of the theater when the show is on. Managers should not have to spend more than two hours a day in the office, and those two hours should be in the morning. The patron is always impressed by the presence of the Manager on the floor, and it is your duty to your theater to create a favorable impression on your patrons. ADVERTISING — Plan all advertising matter and publicity very carefully, and work with some definite objective in mind. Use as little space as you can. Remember, "sell" your words, because you have to put a "Big Kick" in newspaper advertising, and words cost money. MUSIC — Check your music. Keep piano and organ in tune and see that all music conforms to the picture. 9. THEATER ATTACHES— Be particularly careful about the appearance of attaches of your theater — ushers, porters, etc., and see that not only are they neat and clean at all times, but polite as well. 10. CASHIER — The cashier must at all times be exact and polite, but should not overdo it. Cashier's door at all times must be kept closed tight. — From "The Live Wire," Schine Enterprise house organ. 7. 8 New Electrical Devices Theater electrical equipment embracing new developments is being brought to the attention of exhibitors by Westinghouse through its new catalogue for 1928-1930. The issue covers a variety of applications, including transformers, regulators and relays that are especially designed for low voltage alternating current distribution networks. I If You Are in the ■ Market for Any Kind of MOTION PICTURE APPARATUS CONSULT US AND SAVE MONEY \ SEND FOR OUR PRICE LIST uiiuoci^HBys ^▼110 West 32'*St,Ncwyork.N.y.^^ Phone Penna. 0330 i| Motion Picture Department I U. S. and Canada Agents for Debrie I MICHEL ANGELO STUDIOS, Inc. 214 East Superior St.j Chicago, 111. DECORATORS Specializing in Theatre Decorating and Furnishings BANNERS Embellish Your NEW and Add Charm to Your OLD Theatre WRITE FOR PRICES BELL RINGERS' WEEK A SUCCESS WITHE. AND R. Minneapolis — With Bell-Ringers' Week over. H. D. Finkelstein, general manager of the F. & R. houses, has named the following division winners: St. Paul, Bob Guitterman, Astor; Minneapolis, Stan Segelbaum, Strand; Northern, Bill Rezac, Hibbing, and Southern, Joe Ryan, Madison, S. D. Segelbaum led the circuit by exceeding his quota, registering 157 per cent. Guitterman came second with 124 per cent, Rezac with 117 per cent was third and Joe Ryan with 88 per cent was listed fourth. The week resulted in a 13 per cent increase of business over the entire circuit, according to Frank Lemke, official auditor. Northern division managers proved the biggest go-getters, doing 22 per cent over their quota. St. Paul furnished 16 per cent over its quota. The Southern division went over 8.14 per cent, while Minneapolis reported 5.19 per cent. Easy to look at Do your patrons enjoy your shows without getting "cramped neck"? Is your screen easy to look at? Many an otherwise good theatre is spoiled by defective angles of vision. A few inches difference in floor pitch or projection angle make a big difference in patrons' comfort, and a vast difference in your receipts. Have a NATIONAL Service expert inspect your floor and seating arrangement. He may show you a way to improve them — economically. Since every improvement makes your theatre more restfidly inviting, it pays for itself automatically. NATIONAL THEATRE SUPPLY CO. General Offieea 624 So. Michigan Avenue, Chicago, 111. Offices in All Principal Cities (3600A)