The Film Daily (1928)

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bruary 19, 1928 DAILY 11 Theater Equipment and Management By ARTHUR W. EDDY IPHONE AND FILMS FOR DISTRIBUTION rllry, Conn. — Preparations nijway for the marketing of e' and pictures for use in with this talking film de by the William H. Bris Machine Co. The device, declared a success when ftjjed at Philadelphia a few can be attached to any tor, including regular or .chines. stolphone operates on a nilar to that of Vitaphone. al difference is that Bris not attached directly to or but instead is attached of wire cables. It is op1 the projection room by operator. From his pole room the operator can rfect control of the synn, Bristol claims. It is he timing can be thrown ■ and back into synchronin at the will of the op OAST OPENING iER'S DRIVE SOON eles — Another intensive tting drive is being planWest Coast Theaters for rien the Manager's Oppor e opens. Four groups of e being organized. Man ling first prizes in each ill receive $150, second $100 and wrist watches he third award. During e four months the drive weekly prize of $20 will he manager whose house group for that week. Speof $100 will be awardjj ;nd of each month of the 3t idfl leater Supply Co. ig Clancy Products lucts of J. R. Clancy, Inc., •e, N. Y., makers of the 'ge rigging, will be dis |y National Theater Supder an agreement which is ing effective. The Clancy les stage hardware and ac } 'ree Song Slides music publishers are prolout charge slides of their Their only stipulation is ■xhibitor returns them in ition. Slides may be prough the publishers. My Creed "To provide pleasurable, wholesome entertainment in conveniently located theaters. To establish and maintain amusement centers which must always safeguard your proprieties, your person and, your purse." — John Victor, president Victor's Theaters, Inc. TACHOMETER ONLY MEANS OF KEEPING SCHEDULE The tachometer is the onh' means within the power of a theater by which it can run its screen show on schedule, according to Nicholas M. Trapnell. An abstract from his paper entitled "Tachometers for Use in Motion Picture Work," read before the Society of M. P. Engineers, follows: "Tachometer is the name of a class of measuring instruments of which the best known number is the automobile speedometer. It is only by the use of the tachometer that the modern theater is able to give the most truthful rendering of motion and to maintain an e.xact schedule. One would never suspect when viewing a well projected picture how much rehearsing is required to bring about perfect synchronism between orchestra, picture, curtain and light effects, and how all of this depends on accurate measurement of projection speed. Every foot of film is projected, time and again, until that speed is found which gives a correct tempo in keeping with the nature of the photodrama. Then all depends on being able to reproduce this speed accurately in the theater. "Precision speed measuring instruments must be used also in the many processes which motion picture film undergoes before it reaches the theater." Open Engineering Department Atlanta — An engineering department has been opened in connection with the Southern district of the National Theater Supnly Co. Oscar S. Oldknow, vice president of the concern in charge of this district, has personal supervision. John H. Vickers is consultant in charge of the department. Equip Brooklyn House Crown M. P. Supplies has installed all equipment at the Empress, Empire Boulevard, Brooklyn, which has just opened. GOOD WILL INSURES PROFITS, MNKLIN SAYS By HAROLD B. FRANKLIN Pics, and C'cn'l Mgr., West Coast Theaters Good will is an intangible asset, but can be rated at great value, where management's aim is high and where consideration for the public interest comes first. Not by aiming at profits aloncj but by aiming at good will are profits insured. Good will comes as the result of public approval, and in theater operation, there is no permanent success without it. Good will is crystallized public sentiment. The motion picture theater enjoys a large and grateful patronage, and we who are responsible for the operation of many theaters in a very important territory, must so conduct ourselves and our theaters that we may prove worthy of the public trust. Tiie privilege of serving the public is deserving of our best effort, and nothing builds public confidence as readily as a sincere desire to serve. The continued improved character of motion pictures, as well as theater operation is reflected by constantly increasing public support. We must remember, however, that with this increased prestige comes greater responsibility. To insure for ourselves a safe pa^ssage througli ihe new year, we should, each of us, try just a little harder than before, to the end that we continue our record of progress. No one can afford to rest on past achievements. No business is charged with greater responsibilities than that which caters to public. The progress and prosperity of our theaters are very intimately connected with a faithful and conscientious service. There can be no good will except through the practice of the highest standards. Back of every policy, there must be fairness and sincerity. Competition will continue to be keener than heretofore, and many will be put to the test; those who are alert and take each step only after clear understanding, will prove equal to the task and will successfully cope with the future. Preparing for the future is business insurance, and by thinking ahead we are enabled to fit ourselves for enlarged opportunities which is of especial importance at this time. Long headed and stout hearted team work has generated a force within the ortjanization which does not relax for an instant until it has The day of the unadorned tta^e in Picture Houses has passed. LEE LASH STUDIOS H. J. Kuckuck, Gen'l Mgr. 1818-183S Amsterdam Ave., N. Y. C. Brad. 4907 for designs and prices o< SETTINGS. attained its objective. Our faith in the future lies in those of the field organization who are never content with present results, and who are constantly striving to improve; who not onlj' work hard, but work together. These are the real pillars of West Coast. They are the ones who get results and are ones who are slated for bigger responsibilities. Nineteen 'twenty-eight will be good to the motion picture theater where management is determined to win leadership. For that management an eventful year is in the making. Install Big Kilgen Organ St. Louis — One of the largest theater organs installed by Kilgen in many months has been placed in the Palace, Stamford, Conn. Since the last week in January pipe organs have been shipped to six other houses in various parts of the country, as follows: Gold, Brooklyn, N. Y. ; Cortland, New York; Endert, Crescent City, Cal.; Capitol, Rockford, 111.; Classic, Sparta, Wis.; Band Box, New York. 'If You Are in the« Market for Any Kind of MOTION PICTURE APPARATUS CONSULT US AND SAVE MONEY SEND FOR OUR PRICE LIST uiiuoa^HBys ▼▼110 West 32'*St,Ncw>brk.N.y.^^ II Phone Penna. 0330 Motion Picture Department U. S. and Canada Agents for Debrie EXHIBITORS NEED THIS BOOK 1000 Pages Cloth Bound FREE TO Film Daily SUBSCRIBERS COVERS EVERYTHING GOES EVERYWHERE