The Film Daily (1928)

THE 12 ia&< DAILY Sunday, February 19_ Week's Headlines Monday Xew liill modeled after Brookhart measure introduced in house; four bills pending. Narrowing of competition practically precluding profit for independents causes M. P. Capital Corp. to restrict loans to producers. Commercial television in year predicted. Kennedy denies any merger of Pathe and FBO is planned. Tuesday Ten per cent tax on admissions sought in Kentucky. Harold B. Franklin slated to head Fox c.r Cecil B. De Mille elected president of jM. P. Producers Assn. Chain of 1,500 theaters planned by Interna tional. Brotherhood of Electrical workers, showmg films in union headquarters; may produce own films. Marketing of Phonofilm getting under way. Wednesday Exhibitor association of Iowa, home state of Sen. Brookhart, vote opposition to his bill. "Rocky going" ahead seen as contract com mittee resumes meetings. Pathe reorganization completed, with position aided. Publix closes deal for Lieber Indianapoli> houses; Skouras to operate. Ufa to take back own German distribution ; Parufamet handling only American films in Germany. M-G-M opens sales convention. Thursday Greater New York independents plan exhib itor cooperative seeking Aaron Sapiro a head. Twelve thousand exhibitors asked to support Brookhart bill in campaign of W. A. Steffes, Northwest unit leader. Will H. Hays, satisfied with Coast conditions, returning to New York. Friday I.cj,'alitv of Brookhart bill attacked in memorandum of C. C. Petti'obn, Hays counsel. Meetii.g called Saturday to outline Greater New York exhibitor cooperative plan. Phil Reisman completes realignment of Pathe sales force. French commission vote-; for 9 to 1 (luf'ta; de cree making quota efTective expected next week. Saturday Pettijohn attacks monopoly threat charge; says if true, facts should be presented for action under present laws. MP Exhibitors, Inc.. expect to make co-op plan national in scope. See danger of three-power European combine atrainst American films. European Combine Seen Against U. S. iCotitinued from Page 1) broad powers whicli they can use aKaiiist American companies if they refuse to handle a fair proportion of French product. With 74 French productions last year, Britain bought 34, fierniany 30 and America only eight. Tiie indications are that France, Germany and England are getting together for mutual protection against Aiuerican sui:)remacy, with the object of cutting down materially the 63 per cent of the total of 581 pictures in France last year by American companies. Tribute to Marcus Loew is Paid by M-G-M Delegates {Continued from Page 1) morning they attend a rehearsal performance at the Aster, and in the afternoon view "The Enemy" at the Astor. Sunday the group are guests of Mrs. Marcus Loew and Arthur Loew at Pembroke, L. L How Others Sell {Continued from Page 1) appears that trade papers in at least thirty-six industries bring to the manufacturers and sellers of those commodities the l^est results. This surYcy proves it Magazines are second, direct mail advertising falls into third place, while newspapers are fifth on the list. Likewise it is extremely interesting to note that trade paper budgets for 1928 represent a fair increase over 1927. It appears to us that these statistics are of great significance. Kansas Enterprise This is cooperation. "The Ottawa (Kansas) Herald," withotit solicitation, is publishing a series of tie-up ads on behalf of local industries with no other objective in mind than the creation of a better feeling toward these businesses on the part of the public. A splendid gesture. Under the heading, "The Movies as a Community Asset," this newspaper voices the following editorial boost for motion pictttres in advertising form : We know a professional man who says he finds a perfect rest and mental relaxation at the movie. A\'hen he is tired he goes to the picture show. We know a family who plan to go to the movie together once a week. "Movie Night" is an extremely enjoj-able event to them. We know many country people who find in the movie their only source of year-round recreation. We know hundreds who have inimeasurably broadened their vision of life by glimpses of distant lands and of important events in their own country. We do not believe that boys are led astra\ by bandit pictures or that the movies in general are exerting an unwholesome influence on the youth of our community. We consider the moving picture house a real community asset, a source of pleasant recreation and amusement. Here in Ottawa we have three movie houses. Their program standards are high. They bring to our city the best talent in the world, and we are able to enjoy it for a few cents. More power to the movies! "The Herald" believes this is good business. Correct, of course. The exhil)itor, like the other business man whose enterprise is thus publicly encouraged, is appreciative of the gesture. The paper feels it is doing a public service. Everybody benefits. KANN Fxpect Sunday Veto to H; Binghamton, N. Y. — F.xih are that the board of aid.:; sustain Mayor Boyd's veto ordinance to allow Sunday Expect to Make Go-op Plan National in Scope {Continued from Page 1) the theaters in their respective New York, Brooklyn and Bronx zones have in mind similar associations in a number of cities where the allocation of product is said to be arbitrary in view of the predominance of affiliated theater interests and where protection accorded first runs over subsequent engagements has reached what thev term an unreasonable stage. Between $1,750,000 and $2,000,000 in annual buying power has been lined up for the New York cooperative. It is anticipated that No. 3, the goal of $3,000,000 which the independents interested in the movement have set will be assured. Two for East Utica Utica, N. Y. — Two neighborhood houses are planned for East Utica. The Carlton will open within a fewdays on the site of the old Savoy and erection of a theater at Albany St. and Kossuth Ave. is planned. Kreiger Buys Another Batavia, N. Y. — David Kreiger, owner of the Marlowe in Buffalo, has taken over the Liberty in that city. U. A. Los Angeles House Now Operated by Firm {Continued from Page 1) I'nited .\rtists. This is in line with the announcement made some weeks ago to THE FILM DAILY bv Joseph M. Schenck. Lou Anger is reported resigning from tlie theater circuit, but will continue to be associated with Schenck in realty ventures. Schrieber Opening House Chicago — Alec Schrieber tomorrow will open the Loop at Cass and Michigan. EGGER INCORPORATED Photo Engraving Specialists to the Motion Picture Industry DAY AND NIGHT 250 West 54th Scr NEW YORK Telephone : Columbus 4141 BUREAU OF COMMERCIAL ECONC 1108 Sixteenth Strei Washington, D. C. Co-operating with 42 Gi ments and loaning filn I and speakers througho world for the purpose of, instruction. Schools, Churches and Clwi using Motion Pictures Should Subscribe for i | THE EDUCATIONAL SCREB and keep up-to-date with the new films and new equipment "1001 FILMS'' (Fourth Edition) Complete reference booklet, listing nearly 3,000 educational film; :« at reduced rate with each subscription $1.50 per year ■ 5 South Wabash Av Chicago, II