The Film Daily (1928)

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WHAT'S ALL THE SHOOTING FOR? ETRO-GOLD Whoopee! — that for calamity howlers LETS GET DOWN TO BRASS TACKS THERE'S TOO MUCH HOOEY in this business today. A lot of picture people who spend more time eating lunch than tending to business are giving out halfcocked statements on what's happening in this business. They don't knou.! THE only trouble is that some exhibitors are puzzled by such hot air. They are worried by this schmoos. Naturally they turn to the one organization which has both feet solidly on the ground! HERE'S THE LOW-DOWN RECEIPTS: M-G-M leads the box-office for 1927-28. This statement is the result of a percentage house nation-wide check-up. NEW SEASON: The greatest M-G-M line-up of all. Starting with William Haines in "Excess Baggage", "Our Dancing Daughters", Lon Chaney in "While The City Sleeps", all successes. STARS: Not mere names, not mere "identifying descriptions": Chaney, Gilbert, Haines, Davies, Novarro, Shearer, Gish, Dane, Arthur, Cody, Pringle, Joan Crawford and many others. SOUND: Action. Studios East and West. A Sound hit on Broadway in "White Shadows". "Mary Dugan" and "Nize Baby" coming. Many synchronizations. SHORTS: Roach product the greatest. Plus sound. The M-G-M Movietone News soon! PROMOTION: Leo the Lion. "Our Gang Contest", Hearst cooperation. Many stunts and services. WHAT A GREAT YEARM YOU'RE IN FOR!