The Film Daily (1928)

THE The Broadway Parade BROADWAY will witness two first nights during the week. "The Patnot," will have its premiere at the Rialto on Wednesday night, succeeding "Loves of an Actress." Warners sponsor the second showing, that of "The Terror" at the Warner, opening Thursday night. "Tempest" will be pulled out of the Embassy, after a run of nearly three months, in favor of "The Scarlet Lady," a Columbia release, the company's first to make Broadway for a run. I>icture Distributor Theater Opening Date "Wings" Paramount Criterion Aug. 12, 1927 "The Red Dance" Fox Globe June 25 "Lost in the Arctic". .. Fox Gaiety July 25 "White Shadows in South Seas" M-G-M Aster July 31 "Lilac Time" First National. .. Central Aug. 3 "The Perfect Crime" FBO RivoU Aug. 6 "The Scarlet Lady" ...Columbia Embassy Aug. 14 "The Patriot" Paramount Rialto Aug. IS "The Terror" Warner Bros Warners Aug. 16 Sound Picture Graze Is Sweeping England (Continued from Page 1) of Electrical Research Products, which markets Western Electric sound projection equipment, has intensified discussions. Otterson has stated that no hard and fast rules have been adopted with respect to use of other than Vitaphone ,or Movietone films on Western Electric equipment, although he has said tiie interchangeability issue is not settled. "We shall discourage the use of apparatus that does not do justice to a sound-production," he said in effect, "as well as the projection of inferior pictures with our equipment." The object, then, will be to protect the reputation and interests of the system, "not to establish a monopoly." Otterson now is negotiating with several British producers who seek Movietone licenses. Another development is formation of British Talking Pictures, which is taking over De Forest Phonofilms. The firm, capitalized at $2,500,000, has I. W. -Schlesinger. head of the South African theater trust, as chairman of its board of directors. The firm is continuing its expansion program, and is installing equipment in theaters at prices ranging from $1,250 to $1,500. British Phototone Co., is becoming active, with A. George Smith of Prod. Dist. Co., chairman of the board of directors. W. H. Lynas is in charge of the technical side of production and F. G. Kirby is to manufacture the machines, through Euston Ignition Co. Dudley A. Bott is iiandling sales. Blattner Pic'.ures Corp., has been licensed, and plans "Carmen" as its initial Phototone picture. The machine is to cost between $1,000 and $1,500, it is said. Producers Distributing also will produce Phototone subjects. British Acoustics, subsidiary of Gaumont, plans a demonstration of its process soon. This process covers sound on a separate film. 11 Weeks for "Ramona" Toronto — "Ramona" after playing eleven continuous weeks, has closed at the Tivoli. Texas Unit Refuses To Act on Okla. Gases (Continued from Page 1) Oklahoma exhibitors, has caused the Texas unit to refuse to act on Oklahoma cases. This stand was made known when the Texas unit declined to act in a cast brought by TiffanyStahl against Marvin Woolfridge, who has sold his house at Altus, Okla. Tiffany-Stahl has an office at Oklahoma City, so the case probably will be heard there, although other exchanges who have no office at Oklahoma City face real difficulty. "Wings" Fifth Picture to Run Year on Broadway "Wings" yesterday moved into the select circle of pictures which have played a full year on Broadway, being the fifth picture to achieve the distinction. While it is to be released on the Paramount program in September, the picture is slated to continue its run at the Criterion, New York, until the first of the year, at least, according to Albert Gray, head of the Paramount roadshow department. Other pictures which have enjoyed runs of one year on Broadway are: "The Ten Commandments," The Covered Wagon," "The Big Parade" and "Ben Hur." During the first seven months of its run, "Wings" every week turned in an average of $400 more than the gross seating capacity of the house, and for nine months without a break it played to a solid sell-out audience. During the first year, more than 11,000 persons paid $1.10 each for standing room. The picture had an advance seat sale of more than $32,000 — or two weeks capacity. Upshaw, Reformer, Faces Ban in Election Campaign (Continued from Page 1) W. D. Upshaw, reform candidate who has been active in efforts to l)ring about Federal regulation of the fi'ni industry, is ineligible to run as a Democrat as an opponent of Rep. Leslie J. Steele. This is the ruling made by the chairman of the state iyeniocratic committee. DAILY Monday, August 13, Where the Moving Picture^ Industry Is Moving! " m± t*U r-T? tr''i" TF r rM ' I , . . w im > rnp rrp -rr r-rt ^rn -rrj - r ,7 '-}:'' J LJ^ '1, , tcci prr _ lit' " ifiifi 'Film Center Buildiu ^^tb Street • NINTH AVENUE • ^^th Street 'HE FILM CENTER BUILDING is scheduled for completion in December , . . yet six of the largest concerns in the industry leased large units in July ! . . .first, because it brings about that CONCENTRATION characteristic and necessary in every industry . . . second, because it obviates that congestion which is specially inimical to the distributing end of the film industry ... and finally , because the Film Center Building is built to order for the safe and efficient handling of films. Fireproof storage vaults on every floor. Basement shipping platform with ramp to street. Special projection and inspection rooms. Whole floors of 18,000 square feet. '^ Smaller units to suit individual needs. Moderate rentals and low insurance. Four passenger and three freight elevators. Entire conformance with municipal regulations. * AGENT 225 Fifth Ave., N.Y.C. XTW/ViyittM} Phone: Ashland 420(] Occupancy December 1928