The Film Daily (1928)

Exhibitors DAILY REVIEW, WEDNESDAY, OCTOBER 24, 1928 DAILY REVIEW Key. V. S. Pal. Off I'ulili-lu-d Daily Kxccpt Siiml.Ty AUTIIL'K .l.\MKS. Editor W. K. Wll.KKR.SON, Hublishcr Abraham Bernstein, Managing Editor; Her man J. Sclilcier, liusincss Manager. Executive and Editorial Offices, 25 West 43rd Street, Suite -tOO, New York. Telephone llryant .^224-14,'<0. Address all communicationlo Executive Offices. Subscription Rates including postage paid, per year United States and Canada, $10: Foreign, $]S; single copies, 5 cents. Remit by check, money order, cur rency or postage. Entered as second-class matter lanuary 4, 1926, at the post office of New York, under the Act of March 3, 1879. Published and copyright by Pictures Publish ers. Inc. Most of our New York City subscribers nrc furnished their papers by carriers, in order that they will get a more prompt ser vice than that given by mail. Subscriber wil loblige by notifying us about any lapse in service. Joe niair, \Vest Coast Representative, 12.i5 Taramind Avenue, Los Angeles (Phom Hempstead 1514). London Office and Correspondent: Samue' Harris, "The Cinema," 80-82 Wardour St., London. \V. 1. Canadian Office: Canadian Moving Picfuri Dik'eiits, 2.^9 Spadina .Ave., Toronto, Canada. !^^^i Main Street. — Milton Cohen has taken up Ping Pong and already shows such skill that he is undecided whether to continue to make bridge his lead or go into the tournaments with the new game. . . . Dave Bader, is to be best man at J. D. Trop's wedding and has been trying on so many dress suits and high hats that he is beginning to feel like one end of the Cohen & Kelly team, and which one? . . . Terry Kamsaye, editor of Pathe Review, is preparing an Armistice Day Special, showing the battlefields of France as they were and as they are today. . . . Editor Paul Gulick this week gets out his first edition of the Motion Picture Club Bulletin and everyone including Billy Brandt knows it will be ?. hummer. . . . Frank Buhler is here from Pittsburg and very enthusiastic over the Motion Picture Club, of which he is one of the early members but had never seen since it had been completed. . . . Harry Asher and Harry Morey, the two heavyweight exchangemen from Boston, are in New York in consultation with the officials of Universal, whose product they distribute. . . . Eddie Carewe arrived Monday from Europe and expects to spend two whole days in New York before hieing himself o.T to the coast to begin work on another big picture for United Anistr distribution. . . . Arthur Zellner, personal representative of Dougla;; Fairbanks and Mary Pickford (a'ias Mary & Doug) will arrive in New York on Sunday for a stay of several weeks. . . . W. E. Enders, representative of Columbia Pictures in Europe, is here from the west coast where he has been taking a peep at how they make good pictures. . . P. A. Parsons and Rutgers Neilson took a half day off yesterday and visited the old Pathe studio where they are makmg "Annapolis" and now everything will be all right. . . . Ben Judell, Chicago independent distrib j utor, IS in New York for a couple of weeks looking over what the various companies have to offer. " What's Right With The Movies {Third of a Series by Industry's Leaders) By NED E. DEPINET General Sales Mgr. First National The greatest thing that is right with the movies is the fact that they are still the amusement of the person of average means, and this despite the tremendous increase in the cost of produclion, due to higher wages, salaries, the increased cost of materials. Motion pictures remain the cheapest form of amusement for the public at large, and one of the most wholesome and instructive. The person of average income can take his family and see the best of motion pictures in his home town or neighborhood theatre at a pr'ce he can afford. Nothing better can be shown to the patrons of the movie palaces of New York, Chicago, or any other big city. The residents of small towns, -hose who patronize only the neighborhood theatres in the big cities, see exactly the same picture. The movie palice may offer a few more trimmings in the way of presentation, but the piclure value, the entertainment which movie patrons seek, is in the film itself and is the same no matter where it is seen. To be sure the jjrice of admission to the i)icture theatres has been slightly increased since the olden days — olden as regards the film industry — but nothing in comparison to the cost of making a great special, such as the public has come to expect ever so often from a producing company, as compared to the cost of making a two-reel comedy or a five-reel feature of six to ten years ago. Those who wish to see their film fare in the great marble picture theatres in the big cities, with great orchestras and conductors of note, who require stage speciacle, singing and dancing along with the feature picture, naturally have to pay a little higher admission. But admission charges generally throughout the country remain within the reach of the small-salaried man with a family. It is that fact whicii has made motion pictures the entertaiimient of the great public, given the industry its enormous growth, and made the making and disribuling motion pictures one of the greal l)usinesses of the country. Producers and distributors ha\ e ne er lost sight of the fact that iht continued prosperiy depends upon person of average salary; that th must keep production costs down that admission prices will always r; main within the means of the public large. Sound synchronization and talkii pictures are adding greatly to the cc of production, yet it is safe to predi that admission charges to the .urei mass of theatres showing them will 1 only slightly advanced over the chargi for silent pictures. In that lies tl! continued prosperity of the industrj The appeal of pictures is to the ma of people; they must be kept with the reach of the mass of the pcopl That they ha\e been kept within tl means of the general public is wli; has always been right, is still rijiland will always be kept right will motion pictures. Newark House Records Broken By "White Slave Traffic" Campai; _ One of the outstanding exploitation campaigns of the year reached its climax this week with the opening of "Fighting the White Slave Traffic," now at the Stanley-Fabian Capital Theatre, Newark, when on the first two days of the attraction thousands of people were turned away. The film is booked for a 2week run. Lewis Gilbert, manager of the theatre, declares that the attendance on this production, which is released by Wooly and Adler, has broken all records of the house to date. The number of paid admissions over the week end was over fourteen thousands. One of the unique angles of the exploitation of the Stanley-Fabian organization on this picture was the efTort to reach the foreign population of all the smaller towns surrounding New Jersey's largest city. Window Cards, one sheets and three sheets were printed in five different languages. In addition to this tiie regular newspaper linage was increased from the ordinary few inches generally -arried by the theatre, to quarter pages. Scott Reports on "Fables" Harry Scott, short subject sales manager of Pathe, back from a sales trij) that took him to seven cities, reports considerable interest in the first syncronized Aesop Sfuind Fable, "Dinner Time," which is to have early first run showings in Detroit, Tulsa, Oklahoina City and Cleveland. Other cities visited by Scott were Dallas, Chicago, St. Louis and Cincinnati. CENTRAL AMERICA FOR NEWS PICTURES Guatemala. — A local company has been organized to take news pictures for exhibition abroad as well as ni Guatemala, according to a report from Consul General G. K. Donald, Guatemala, made public bv the Department of Commerce. The promoters are Manuel Monge and Arturo Quinonez, two motion picture piiotographers in conjunction with the Estudio de Arte.s Graficas Matheu, 10 C. O. No. 1, Guatemala Citv, Returning "Zep" Film Man Honored by Prejj When the giant dirigible, (inj Zeppelin, starts on her tour of ll country next Thursday, Robe Hartman, the intrepid cameraman a the Hearst newsreels M-G-M Newl and International Newsreel, will ll aboard in his customary place. ! Just as Hartman was the onl} cameraman who made the trip on thj Zeppelin across the Atlantic, as wci as on its trial trips, so Hartman wi be the only cameraman aboard o! the trip through the Mid-West. Hi will make motion and still picture fi-om the dirigible of all towns an, cities over which the Zeppelin passej and at which it stops and these piq tures will appear exclusively in thj Hearst newsreels — M-G-M News an{ I International Newsreel. 'i New York's Newest and Finest Hotel SiVIARTLY NEAR THE CENTER OF THINGS Around the corner from New York's exclusive shopping district, readily accessible to leading theatres, and railroad terminals, yet in a neighborhood socially correct and away from the noise an 1 lur moil of the business district. The Park Central enjoys a location distinctly uni(|uc in its advantages. Come to the Park Central, New York's newes and finest hotel, where you will find advantages heretofore unknown to .American hostelries — Radi > out lets . . . Electric Refrigeration . . , Period Salons and Roof I'atios for. private social functions . . . swimming pool . . . JFlorentiue Grille featuring the I'ark Central Grille Orchestra . . . other features C(|ually unusual and desirable. Single rooms five dollars per day and up. Double rooms eight dollars per day and up. THE W>Af^t\ CENTRAL FIITY-FIhTH STREET AT 7th AVENUE NEW YORK CITY