The Film Daily (1928)

Sound Market Wide Open For Quality Equipment DAIt¥»MVItW H."K. IT. s. Pat Off Formerly Kxhibltora Trade HrTlev* Devoted to the fostering and developing of the Motion Picture Industry. . \ti.. 34 .\o. 14« .■>i»v York. Saturilay, Defenibrr 21», 1928 PIVB CtS.NTfi y This is the season for predictions as well as good wishes and first we extend you the good w^ishes. We bespeak the Fates for you, arguing in your behalf a new year full to brimming of successful industry and fruitful endeavor. We w^ish for j'ou as much personal happiness as can be crowded into a twelvemonth and this calls for health, for suitable revenues as the reward of effort and, to insure your own happiness, those dear to you must enjoy similar blessings of health and prosperity. Therefore, full heartedly and in the spirit of the day, we wish for you all your happiest year. In prediction, which is the bounden duty of prophets and executives and the privilege of editors who sit in the watch tower, we assert with the most positive conviction that the year 1929 will be the greatest in point of public patronage in the history of motion pictures. We see on the horizon a farther realignment of companies that produce and companies that carry the show goods to market, with at least three of the organizations rising in the year to positions of importance and trade power that may surprise the trade and delight it as well, because of the growing movement toward sane competition on a basis of entertainment excellence. Sound will increase in excellence and headway will be made against the disfavor brought about by inferior sound devices and reproductions. The squawkies, the shriekies, and the screamies will be in eclipse before the year has passed away. Silent pictures will regain ground lost temporarily because of their inherent entertainment value and the pictures will have the dual attractions with which to compel the enthusiams of the great public whose servant the pictures are and by whose favor alone do they thrive. These predictions are based on a view of present conditions and trends and though we disclaim the gift of prophecy either through inheritance, acquisition or inspiration, we verily believe this forecast summary of the events that are casting their shadows before. Otterson Finally Sanctions Movietone Interchangeability Western Electric Agrees to Permit Licensees' Product to Play Other Quality Machines The question of interchangeability has been settled once and for all. A question that has been causing headaches to everj'one in the molion picture business has been clarified in an interview given out by .1. E. Oilerson, president of the Electrical Research Products, yesterday controlling licenses of the Western Electric and, as such, virtually the first and last word in all sound pictures due to the fact that Western Electric has most of the prominent producers and distributors of molion pictures licensed for their recording. Otterson says: "We have just reached an understanding with the producers licensed by us that they will play their productions on any equipment which in their judgment gives results of satisfactory quality. If they find or we demonstrate that the quality is not up to the standard then they will cease to serve such equipment." Suggestion to Exhibitors "To the exhibitors we say, if you can get an equipment as good as ours for less money, buy it, but if it is of lower quality, don't buy it It any price. Wait until you can jffer your public the best. Our interest is to see you prosper through talking pictures. The success of talliing pictures means more to us than the sale or loss of sale of equipment," stated Otterson. Schenck Celebration Out Hollywood way they gave Joseph Schenck a bid dinner at the Roosevelt in honor of that well known gentleman's birthday. Among the prominent guests were: Adolph Zukor, Winnie Sheehan, Louis .Mayer, Hal Roach, Sam Goldwyn, John Gilbert, Louis Wolheim, Charlie Chaplin, Milton Sills, Douglas Fairbanks and Buster Keaton; Dr. A. H. Giannini, Lou Anger, Joe Toplitzky, R. C. Durant; also Nathan Burkan, Kent Parrot, Fred Beetson and Leo Diegel, Bill Mehlhorn and Robby North. HAPPIER NEW YEAR, EVERYBODY! Mark this historic month. WTiv ? JANUARY 1929 SUN. MON. TUE. WED. THU. FRI. SAT. ♦ ♦ ♦ ♦ 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 * ♦ * ♦ Because this month of January, 1929 A.D. will see the inau^ur.ition of "EXHIBITOR'S CHOICE" SELLING by World Wide Pictures, Inc. Importers of "Photoplays made where the story's laid" — .\dvt. tmmi