The Film Daily (1929)

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THIS THEATRE IS EQUIPPED WITH SOUND THE VOICE OP ACTION tectrtc SYSTEM Sound Pictures at their Best! This lobby plaque is furnished Western Electric equipped theatres to identify themselves with the only sound system that is nationally advertised. Here's the Solution of the Small Theatres' Problem FOR a modest initial payment and as little as $30 weekly over a three-year period, depending upon the type of equipment required, any theatre, under the new plan of financing through the Exhibitors Reliance Corporation, can now secure the installation of a Western Electric Sound System. Its quality has never been questioned. Its superiority has been universally accepted. Today it is being offered on terms of payment that place it within the means of even the smallest houses. The same superior design of the Bell Telephone Laboratories and the same high quality of manufacture by the Western Electric Company that have made it the standard sound system equipment of the motion picture industry — Serviced by Electrical Research Products' nation-wide staff of 735 technical men — your insurance against breakdowns and costly program interruptions — This is the Western Electric Sound System, now offered on a basis that enables exhibitors to finance its installation in part out of the income it will produce. Our representative will be glad to supply complete details. Electrical Research Products Inc. 250 West 57th Street, New York, N. Y. MEMBER OF MOTION PICTURE PRODUCERS AND DISTRIBUTORS OF AMERICA. INC. WILL H. HAYS, President.